According to a research report "Enterprise Mobility Management Market by Component, Solution (Mobile Device Management, Mobile Application Management), Deployment Mode, Organization Size, Vertical (BFSI, Manufacturing), and Region - Global Forecast to 2026" published by MarketsandMarkets, size is expected to grow from USD 16.6 billion in 2020 to USD 63.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 25.1% during the forecast period. EMM is a software solution used by enterprises to manage, monitor, and secure mobile devices, such as smartphones, laptops, and tablets, across all mobile platforms in an organization. EMM is also used to optimize the security and functionality of connected devices in enterprises, while simultaneously protecting the organization’s network.
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Driver: Increasing trend of work from home
due to the COVID-19 pandemic drives the adoption of EMM solutions
With the COVID-19
pandemic, more companies are adopting remote work practices. The demand for
mobility in the current workforce is on the rise, particularly due to the
impact of the COVID-19 pandemic that is driving the shift to remote working.
Adoption of EMM solutions is on the rise as these solutions give companies the
option to control, update, and even wipe data off of devices from a distance.
Remote workforces and MDM are more important than ever in 2020’s pandemic
reality. Unmanaged remote endpoints are one of the biggest risks to an
organization’s cybersecurity posture today. Enterprises have spent large
amounts of money over the past several months rolling out more robust VPN
solutions and mobile devices (laptops and tablets) for users to be able to
perform their jobs remotely, while security has seemingly taken a backseat to
these larger efforts to keep workforces employed and productive. For instance,
the demand for mobile device management solutions in the Apple space is
surging, as the pandemic drives forward the transition even as an increasing
number of enterprises move to adopt Macs, iPhones, and iPads in their business.
EMM solutions also offer remote wiping that can irretrievably erase any content
in the device with the help of a trigger if loss or theft of the device is
identified, further preventing loss of critical data. The need for EMM and the
ability to detect and remediate vulnerabilities on remote endpoints is now a
necessity rather than a convenience.
Opportunity: Rising number of cyberattacks on
personal devices and business-critical data drives the adoption of EMM
solutions
According to Lookout’s
report, enterprise mobile phishing attacks have increased over time. Since Q4
2019, enterprise mobile phishing attack rates have grown about 37% globally.
The US has seen some of the worst of it, with a 66% increase since the end of
2019. As more mobile devices are deployed in the workplace, phishing attacks
that target those devices are becoming more common, creating a need to train
employees on proper mobile security protocols.
Skilled cybersecurity professionals
who could collaborate with developers are necessary to ensure the effectiveness
of security. For new companies, encrypting all data with a cryptographic hash
should be done. The digital signature of each file would be verified by the
system to ensure data integrity. If an intruder gains unauthorized file access,
the file’s digital signature would be altered, and the system notifies the
concerned parties of any malicious activity. There should also be an
authentication mechanism to restrict data access. Businesses could implement a
multi-factor authentication of all network users. Block-chain-based
cybersecurity solutions, such as a digital identification system, could
simplify the authentication process. Another thing to take into consideration
is to adopt an authentication mechanism that’s AI-powered. It will change
access privileges based on the network and location of an employee.
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North
America to dominate the market during the forecast period
North America is estimated to account for the largest share
of the market in 2020. North America constitutes of developed economies, such
as the US and Canada. The North America EMM market holds the highest market
share. Along with digitalization, the desire to increase the efficiency and
productivity of mobile devices is one of the factor for the growth of the
market. A surge in the dependence on BYOD and CYOD trends in the US and Canada
provide employees real-time access to various data and applications, which has
also led to the region adopting EMM solutions. An increase in the usage of
mobile devices by employees at work is a norm practiced by companies of all
sizes.
The major vendors offering EMM solutions are IBM (US), Microsoft (US), Cisco
(US), BlackBerry (Canada), VMware (US), SAP (Germany), Citrix (US), Matrix42
(Germany), MobileIron (US), Nationsky (China), Snow Software (Sweden), Sophos
(UK), SOTI (Canada), Codeproof (US), Netplus Mobility (US), Hexnode (US),
ManageEngine (US), Miradore (Finland), Quest Software (US), Ivanti(US),
Scalefusion (India), 42Gears Mobility Systems (India), Social Mobile (US), AppTech (Switzerland), and Jamf (US).
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