Zero Trust Security Market Capacity, Production, Growth Rate, Revenue and Forecast (2023-2030)

The global zero trust security market size is projected to grow from USD 31.1 billion in 2023 to USD 67.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 16.9% during the forecast period. The expansion of the zero trust security market is propelled by the relentless evolution of cyber threats, necessitating advanced security measures.

The surge in digital transformation and cloud adoption has also created a complex IT landscape, demanding robust security solutions. Moreover, rising regulatory compliance demands are compelling businesses to embrace zero trust security, enhancing overall cybersecurity resilience. Furthermore, the diminishing effectiveness of traditional perimeter security in the face of modern challenges is paving the way for the widespread adoption of zero trust security, further contributing to market growth.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=2782835  

Based on the Security type, the Application security is to grow at the highest CAGR during the forecasted period.

The exponential growth of application security in the zero trust security market can be attributed to its pivotal role as an organization's most critical asset. Applications house sensitive data, including customer information, intellectual property, and financial data, granting access to vital systems. Zero trust security's foundational principle of never inherently trusting any user or device aligns perfectly with application security. This approach fortifies applications against external threats like SQL injection, cross-site scripting, and insider risks from disgruntled employees. Additionally, it safeguards against supply chain attacks that target third-party vendors. With increasingly complex and distributed applications, zero trust security becomes indispensable in safeguarding them, especially as they migrate to the cloud, accessible globally.

By offering, Solution accounts for the highest market size during the forecast period.

The solution segment has the largest market share in the zero trust security market due to its all-encompassing approach, which includes crucial elements such as identity and access management (IAM), multi-factor authentication (MFA), micro-segmentation, and security analytics. This extensive coverage caters to the diverse security requirements of various industries and organizations. Additionally, its remarkable adaptability allows for seamless deployment in on-premises, cloud, and hybrid environments, effortlessly scaling to meet any organization's needs. Furthermore, its proven effectiveness against a wide range of cyber threats is indisputable. By prioritizing user and device verification regardless of location, zero trust security creates formidable barriers that thwart malicious actors, solidifying its substantial market share.

Request a Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=2782835  

By region, Asia Pacific is to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is growing at the highest rate in the zero trust security market due to several key factors like rapid digital transformation within the region, characterized by the widespread adoption of technologies like cloud computing, big data, and artificial intelligence, has opened new avenues for businesses but also intensified the threat of cyberattacks. With its substantial and expanding internet user base and swiftly developing economies, APAC is an attractive target for cybercriminals, resulting in a surge in cyberattacks. Moreover, government regulations mandating enhanced cybersecurity measures and a growing awareness of the benefits of zero trust security further drive the market's growth in this dynamic region.

Palo Alto Networks (US), VMware (US), Zscaler (US), Akamai (US), Microsoft (US), Cisco (US), IBM (US), Citrix (US), Check Point (US), Trellix (US), Forcepoint (US), CrowdStrike (US), Cloudflare (US), Fortinet (US), Google (US), Qnext (Canada), Illumio (US), ON2IT (Netherlands), Perimeter 81 (US), ThreatLocker (US), Twingate (US), Appgate (US), Zero Networks (Israel), Zentera (US), Xage (US), and Skyhigh Security (US).    are the key players and other players in the zero-trust security market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Zero Trust Security Market 2023 Global Size, Growth Insight, Share, Trends, Industry Key Players, Regional Forecast to 2030

Zero Trust Security Market size is projected to grow from USD 31.1 billion in 2023 to USD 67.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 16.9% during the forecast period. The expansion of the zero trust security market is propelled by the relentless evolution of cyber threats, necessitating advanced security measures.

The surge in digital transformation and cloud adoption has also created a complex IT landscape, demanding robust security solutions. Moreover, rising regulatory compliance demands are compelling businesses to embrace zero trust security, enhancing overall cybersecurity resilience. Furthermore, the diminishing effectiveness of traditional perimeter security in the face of modern challenges is paving the way for the widespread adoption of zero trust security, further contributing to market growth.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=2782835  

Zero Trust Security Market Dynamics:

By Security Type:

• Network Security
• Application Security
• Cloud Security
• Endpoint Security and IoT Security

Based on the Security type, the Application security is to grow at the highest CAGR during the forecasted period.

The exponential growth of application security in the zero trust security market can be attributed to its pivotal role as an organization's most critical asset. Applications house sensitive data, including customer information, intellectual property, and financial data, granting access to vital systems. Zero trust security's foundational principle of never inherently trusting any user or device aligns perfectly with application security. This approach fortifies applications against external threats like SQL injection, cross-site scripting, and insider risks from disgruntled employees. Additionally, it safeguards against supply chain attacks that target third-party vendors. With increasingly complex and distributed applications, zero trust security becomes indispensable in safeguarding them, especially as they migrate to the cloud, accessible globally.

By offering, Solution accounts for the highest market size during the forecast period.

The solution segment has the largest market share in the zero trust security market due to its all-encompassing approach, which includes crucial elements such as identity and access management (IAM), multi-factor authentication (MFA), micro-segmentation, and security analytics. This extensive coverage caters to the diverse security requirements of various industries and organizations. Additionally, its remarkable adaptability allows for seamless deployment in on-premises, cloud, and hybrid environments, effortlessly scaling to meet any organization's needs. Furthermore, its proven effectiveness against a wide range of cyber threats is indisputable. By prioritizing user and device verification regardless of location, zero trust security creates formidable barriers that thwart malicious actors, solidifying its substantial market share.

Request a Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=2782835  

By region, Asia Pacific is to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is growing at the highest rate in the zero trust security market due to several key factors like rapid digital transformation within the region, characterized by the widespread adoption of technologies like cloud computing, big data, and artificial intelligence, has opened new avenues for businesses but also intensified the threat of cyberattacks. With its substantial and expanding internet user base and swiftly developing economies, APAC is an attractive target for cybercriminals, resulting in a surge in cyberattacks. Moreover, government regulations mandating enhanced cybersecurity measures and a growing awareness of the benefits of zero trust security further drive the market's growth in this dynamic region.

Palo Alto Networks (US), VMware (US), Zscaler (US), Akamai (US), Microsoft (US), Cisco (US), IBM (US), Citrix (US), Check Point (US), Trellix (US), Forcepoint (US), CrowdStrike (US), Cloudflare (US), Fortinet (US), Google (US), Qnext (Canada), Illumio (US), ON2IT (Netherlands), Perimeter 81 (US), ThreatLocker (US), Twingate (US), Appgate (US), Zero Networks (Israel), Zentera (US), Xage (US), and Skyhigh Security (US).    are the key players and other players in the zero-trust security market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Zero Trust Security Market: 2030 Global Industry Trends, Growth, Share, Size And Leading Players Review

The global Zero Trust Security Market size is expected to grow from an estimated value of USD 27.4  billion in 2022 to USD 60.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 17.3% from 2022 to 2027, according to report published by MarketsandMarkets. 

Increased frequency of target-based cyber-attacks are driving the market growth along with growth in regulations for data protection and information security and greater need to reduce business and organizational risks. Key market players operating in the zero trust security market focus on offering advanced MFA, with the help of vein recognition, thermal image recognition, and hand geometry, further encouraging market growth across countries.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=2782835

By authentication type, multi-factor authentication segment to grow at higher CAGR during the forecast period

Multi-factor authentication (MFA) is becoming the most effective identity verification and authentication method that requires persons and software or machines to present multiple identifiers for identity verification. MFA is a critical part of the zero trust model because even if an attacker is able to compromise a particular component, the challenge of breaching an MFA would still prevent them from gaining access. Persistence and lateral movement attacks can also be mitigated through MFA as successful verification is generally not valid for longer than a single session. Organizations that deal with sensitive payments, as well as user and financial data and information, are bound to adopt MFA solutions according to the PCI DSS guidelines for the payments industry. Furthermore, the rise in demand for enhanced identification and authentication to access sensitive information is a key factor that is projected to encourage the adoption of MFA across industries, such as BFSI, government and defense, IT and telecom, healthcare, retail and e-commerce, energy and power, and manufacturing.

By organization size, SMEs to grow at a higher CAGR during the forecast period

The SMEs in various industries are witnessing digital transformations and leveraging cloud computing to reduce complexities, increase mobility, eliminate on-premises infrastructure, and lower operating costs. According to the Data Breach Investigations Report published by Verizon in 2019, 43% of the cyberattacks are targeted at SMEs, mainly hacking and malware attacks. As SMEs are increasingly adopting digitalization, they are being exposed to new security risks. This leads the IT teams in SMEs to invest in incorporating improved digital security measures through the adoption of zero trust security solutions. The SMEs operating in verticals, such as retail and e-commerce, manufacturing, healthcare, IT and telecom, food and beverage processing, travel and tourism, and education, are implementing zero trust security solutions, driving market growth.

Request a Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=2782835  

By region, Asia Pacific to grow at a higher CAGR during the forecast period.

According to a Cloudflare study involving 1,000 IT and cyber security decision-makers across Australia, India, Japan, Malaysia, and Singapore, awareness of zero-trust security is growing in Asia Pacific, with two-thirds of organizations in the region having already implemented a zero-trust strategy. Among the remaining organizations, 58% stated they would implement a zero-trust strategy in 12 months.

Key Players

Major vendors in the global Zero trust security market include Cisco (US), Akamai (US), Palo Alto Networks (US), OKTA (US), IBM (US), ZScaler (US), Citrix (US), Trend Micro (Japan), Check Pont (US; Israel), Broadcom (US), Trellix (US), RSA (US), Forcepoint (US), Centrify (US), Illumio (US), Sophos (UK), Qnext Corporation (Canada), VMware (US), Microsoft (US), Cloudflare (US), Google (US), Fortinet (US), Cyxtera Technologies (US), SonicWall (US), Varonis (US), Pulse Secure (US), ON2IT (Netherland).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Zero Trust Security Market Predicted to grow $60.7 billion by 2027, Trends and Forecast Report by MnM

The global Zero Trust Security Market size is expected to grow from an estimated value of USD 27.4  billion in 2022 to USD 60.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 17.3% from 2022 to 2027, according to report published by MarketsandMarkets. 

Increased frequency of target-based cyber-attacks are driving the market growth along with growth in regulations for data protection and information security and greater need to reduce business and organizational risks. Key market players operating in the zero trust security market focus on offering advanced MFA, with the help of vein recognition, thermal image recognition, and hand geometry, further encouraging market growth across countries.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=2782835

By authentication type, multi-factor authentication segment to grow at higher CAGR during the forecast period

Multi-factor authentication (MFA) is becoming the most effective identity verification and authentication method that requires persons and software or machines to present multiple identifiers for identity verification. MFA is a critical part of the zero trust model because even if an attacker is able to compromise a particular component, the challenge of breaching an MFA would still prevent them from gaining access. Persistence and lateral movement attacks can also be mitigated through MFA as successful verification is generally not valid for longer than a single session. Organizations that deal with sensitive payments, as well as user and financial data and information, are bound to adopt MFA solutions according to the PCI DSS guidelines for the payments industry. Furthermore, the rise in demand for enhanced identification and authentication to access sensitive information is a key factor that is projected to encourage the adoption of MFA across industries, such as BFSI, government and defense, IT and telecom, healthcare, retail and e-commerce, energy and power, and manufacturing.

By organization size, SMEs to grow at a higher CAGR during the forecast period

The SMEs in various industries are witnessing digital transformations and leveraging cloud computing to reduce complexities, increase mobility, eliminate on-premises infrastructure, and lower operating costs. According to the Data Breach Investigations Report published by Verizon in 2019, 43% of the cyberattacks are targeted at SMEs, mainly hacking and malware attacks. As SMEs are increasingly adopting digitalization, they are being exposed to new security risks. This leads the IT teams in SMEs to invest in incorporating improved digital security measures through the adoption of zero trust security solutions. The SMEs operating in verticals, such as retail and e-commerce, manufacturing, healthcare, IT and telecom, food and beverage processing, travel and tourism, and education, are implementing zero trust security solutions, driving market growth.

Request a Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=2782835  

By region, Asia Pacific to grow at a higher CAGR during the forecast period.

According to a Cloudflare study involving 1,000 IT and cyber security decision-makers across Australia, India, Japan, Malaysia, and Singapore, awareness of zero-trust security is growing in Asia Pacific, with two-thirds of organizations in the region having already implemented a zero-trust strategy. Among the remaining organizations, 58% stated they would implement a zero-trust strategy in 12 months.

Key Players

Major vendors in the global Zero trust security market include Cisco (US), Akamai (US), Palo Alto Networks (US), OKTA (US), IBM (US), ZScaler (US), Citrix (US), Trend Micro (Japan), Check Pont (US; Israel), Broadcom (US), Trellix (US), RSA (US), Forcepoint (US), Centrify (US), Illumio (US), Sophos (UK), Qnext Corporation (Canada), VMware (US), Microsoft (US), Cloudflare (US), Google (US), Fortinet (US), Cyxtera Technologies (US), SonicWall (US), Varonis (US), Pulse Secure (US), ON2IT (Netherland).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Zero Trust Security Market Outlook To 2027 | Precise Scenario with Latest Trends, Opportunities, Growth Overview

The global Zero Trust Security Market size is expected to grow from an estimated value of USD 27.4  billion in 2022 to USD 60.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 17.3% from 2022 to 2027, according to report published by MarketsandMarkets. 

Increased frequency of target-based cyber-attacks are driving the market growth along with growth in regulations for data protection and information security and greater need to reduce business and organizational risks. Key market players operating in the zero trust security market focus on offering advanced MFA, with the help of vein recognition, thermal image recognition, and hand geometry, further encouraging market growth across countries.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=2782835

By authentication type, multi-factor authentication segment to grow at higher CAGR during the forecast period

Multi-factor authentication (MFA) is becoming the most effective identity verification and authentication method that requires persons and software or machines to present multiple identifiers for identity verification. MFA is a critical part of the zero trust model because even if an attacker is able to compromise a particular component, the challenge of breaching an MFA would still prevent them from gaining access. Persistence and lateral movement attacks can also be mitigated through MFA as successful verification is generally not valid for longer than a single session. Organizations that deal with sensitive payments, as well as user and financial data and information, are bound to adopt MFA solutions according to the PCI DSS guidelines for the payments industry. Furthermore, the rise in demand for enhanced identification and authentication to access sensitive information is a key factor that is projected to encourage the adoption of MFA across industries, such as BFSI, government and defense, IT and telecom, healthcare, retail and e-commerce, energy and power, and manufacturing.

By organization size, SMEs to grow at a higher CAGR during the forecast period

The SMEs in various industries are witnessing digital transformations and leveraging cloud computing to reduce complexities, increase mobility, eliminate on-premises infrastructure, and lower operating costs. According to the Data Breach Investigations Report published by Verizon in 2019, 43% of the cyberattacks are targeted at SMEs, mainly hacking and malware attacks. As SMEs are increasingly adopting digitalization, they are being exposed to new security risks. This leads the IT teams in SMEs to invest in incorporating improved digital security measures through the adoption of zero trust security solutions. The SMEs operating in verticals, such as retail and e-commerce, manufacturing, healthcare, IT and telecom, food and beverage processing, travel and tourism, and education, are implementing zero trust security solutions, driving market growth.

Request a Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=2782835  

By region, Asia Pacific to grow at a higher CAGR during the forecast period.

According to a Cloudflare study involving 1,000 IT and cyber security decision-makers across Australia, India, Japan, Malaysia, and Singapore, awareness of zero-trust security is growing in Asia Pacific, with two-thirds of organizations in the region having already implemented a zero-trust strategy. Among the remaining organizations, 58% stated they would implement a zero-trust strategy in 12 months.

Key Players

Major vendors in the global Zero trust security market include Cisco (US), Akamai (US), Palo Alto Networks (US), OKTA (US), IBM (US), ZScaler (US), Citrix (US), Trend Micro (Japan), Check Pont (US; Israel), Broadcom (US), Trellix (US), RSA (US), Forcepoint (US), Centrify (US), Illumio (US), Sophos (UK), Qnext Corporation (Canada), VMware (US), Microsoft (US), Cloudflare (US), Google (US), Fortinet (US), Cyxtera Technologies (US), SonicWall (US), Varonis (US), Pulse Secure (US), ON2IT (Netherland).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com