Digital Rights Management Market size is projected to grow from USD 4.3
billion in 2022 to USD 7.9 billion by 2027, at a CAGR of 13.0% during the
forecast period according to report published by MarketsandMarkets. Digital
Rights Management Market by Component (Solutions and Services), Application
(Audio Content, Images, Video Content, Confidential Documents, Software &
Games), Deployment Mode, Vertical, Organization Size and Region - Global
Forecast to 2027.
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By application, the software and games
segment to have the highest growth rate during the forecast period
Gaming use one of the
following business models: pay-per-download, subscription, free-to-play, or
advertising. Until recently, the main option for generating revenue was a
simple payment on downloading a game. Subscription business models also existed
and had proven popular in some markets (notably Japan) but were rare in Europe.
In the gaming industry, digital rights management solutions are used to protect
the game content and prevent manipulation and copying of gaming by users after
purchasing the game. Publishers use the DRM policy while launching any game.
They ensure the authority of the user by checking the license associated with
the accounts.
By Component, service segment is expected to
grow with the highest CAGR during the forecast period
The DRM services include
consulting, integration and operation and maintenance services. These services
are required at various stages, from pre-sales requirement assessment to
post-sales product deployment and execution, thus enabling the client to get
maximum Return on Investment (RoI). These services help organizations to deploy
DRM solutions at the right time at the right cost. Experts help organizations
identify the type of integration required to meet their DRM demands. Overall,
the services market is quite challenging and promising, as the services enhance
customer experience, resulting in the organization’s overall success.
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Asia Pacific is expected to have the highest
growth rate during the forecast period
The investment and participation of Asia
Pacific in the development of DRM technology has made the region a hotspot for
this industry. Asia Pacific consists of technologically advanced and developing
countries such as China, Japan, South Korea, Australia, Hong Kong, Singapore,
and others. China and Japan are considered the frontrunners in adopting and
implementing the latest IT technologies. The former is expected to account for
a major share in the regional market, due to the rising trends of enterprise
mobility and BYOD. Government initiatives are the major growth drivers of the
DRM market in Asia Pacific. The Department of Information Technology,
Government of India, has initiated a project titled” Watermarking of Digital
Audio and Setting Up of Resource Center for DRM Systems” at the Center for
Development of Advanced Computing (CDAC), Thiruvananthapuram. The project also
involves adopting various international standards to develop DRM systems for
efficient and secured delivery of content (audio and video) over the internet.
Market Players
The major players covered in the digital
rights management market report include Adobe Systems (US), Google LLC (US),
Microsoft Corporation (US), Apple (US), Oracle (US), IBM (US), Irdeto
(Netherlands), OpenText (Canada), Kudelski Group (Switzerland), Sony
Corporation (Japan), VeriSign Inc (US), Acquia (US), OVHcloud (France), and
HelpSystems (US). The startup/SME’s covered in the digital rights management
market are Vitrium Systems (Canada), NextLabs (US), Verimatrix (France),
Seclore (US), Digify (US), Bitmovin (US), EditionGuard (US), EZDRM (US),
Intertrust Technologies (Us), ArtistScope (Australia), CapLinked (US), and
Bynder (Netherlands). These players have adopted various growth strategies,
such as partnerships, agreements and collaborations, new product launches and
product enhancements, and acquisitions to expand their footprint in the digital
rights management market.
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