Zero Trust Network Access Market Trends, Latest Research, Size, Business Analysis To 2030

The Zero Trust Network Access Market is expected to reach USD 4.18 billion by 2030 from USD 1.34 billion in 2025, at a Compound Annual Growth Rate (CAGR) of 25.5% during 2025–2030. The growing adoption of cloud-native environments accelerates demand for zero-trust network access (ZTNA) across industries. As enterprises shift to hybrid and multi-cloud architectures, finance, healthcare, and technology sectors require secure, identity-based access that aligns with modern cloud security principles. The rise in distributed applications, dynamic workloads, and remote access needs exposes organizations to risks that traditional perimeter-based models cannot address effectively.

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Zero Trust Network Access Market Dynamics

ZTNA enables continuous verification, least-privilege access, and application-specific connectivity, ensuring security without hindering agility. This transition drives investments in adaptive policy enforcement, context-aware authentication, and integration with secure access service edge (SASE) platforms, allowing enterprises to secure cloud-native environments while maintaining operational efficiency and scalability.

Solutions offering segment will hold the largest market share during the forecast period

The solutions segment holds the largest market share in the ZTNA market as organizations increasingly adopt advanced access control technologies to secure distributed workforces and cloud-based resources. With the rise of hybrid work models, multi-cloud adoption, and growing credential-based threats, businesses are turning to robust ZTNA solutions such as agent-based ZTNA, agentless ZTNA, and universal ZTNA for granular, application-specific, and context-aware access. These solutions deliver continuous verification, least-privilege enforcement, and integration with identity and device posture assessments under a unified security framework. Enterprises benefit from enhanced visibility, reduced attack surfaces, and improved compliance alignment, making ZTNA solutions a preferred choice, particularly in sectors with sensitive data, critical infrastructure, and stringent regulatory requirements.

Large enterprises segment is expected to account for the largest market during the forecast period

With expansive digital ecosystems and globally distributed operations, large enterprises are prime adopters of zero trust network access (ZTNA) to counter increasingly sophisticated cyber threats. These organizations require identity-based, least-privilege access controls, continuous verification, and application-specific connectivity across cloud, on-premises, and hybrid environments. Large enterprises are investing in advanced ZTNA solutions such as agent-based and universal ZTNA to secure remote workforces, protect sensitive data, and ensure regulatory compliance at scale.

High security budgets enable the integration of AI-driven user behavior analytics, adaptive policy enforcement, and Secure Access Service Edge (SASE) frameworks. Additionally, the need to secure third-party and vendor access within complex supply chain networks is accelerating the adoption of ZTNA among large enterprises, as these solutions minimize exposure from external partners and protect business-critical assets. This approach enables large enterprises to enhance resilience while maintaining secure and efficient operations across global markets.

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Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Zero Trust Network Access Market growth momentum or market carriers during the forecast period?
• What are the trends in the Zero Trust Network Access market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Zero Trust Network Access? What are the upcoming industry applications and trends for Zero Trust Network Access market?
• What Are Projections of Zero Trust Network Access Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Zero Trust Network Access? What are the raw materials used for Zero Trust Network Access?
• How big is the opportunity for the Zero Trust Network Access market? How will the increasing adoption of Zero Trust Network Access for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Zero Trust Network Access market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/

Smart City Platforms Market Innovations, Technology Growth and Research -2030

The Smart City Platforms Market size will grow from USD 24.51 billion in 2025 to USD 39.52 billion by 2030 at a compounded annual growth rate (CAGR) of 10.0% during the forecast period. The smart city platforms market is primarily driven by the rapid pace of urbanization and the growing need for sustainable city development. Governments are actively launching and funding smart city initiatives, creating a strong push for integrated platforms that can manage and optimize urban infrastructure. The widespread adoption of IoT devices has led to a surge in real-time data generation, necessitating platforms capable of aggregating, analyzing, and acting on this data.

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Smart City Platforms Market Dynamics

Additionally, the integration of advanced technologies such as AI, machine learning, and predictive analytics is enhancing the decision-making capabilities of city administrators. There is also an increasing focus on public safety, emergency response, and resource optimization, which platforms can address through centralized command and control systems. Moreover, the demand for citizen-centric governance, including digital interfaces and participatory tools, is further driving adoption as cities strive to become more transparent, efficient, and responsive to their residents’ needs.

Based on offering, the services segment is expected to grow at the highest CAGR during the forecast period.

The services segment of the smart city platforms market plays a critical role in supporting the deployment, integration, and ongoing management of smart city solutions. It includes professional services and managed services, which offer continuous monitoring, maintenance, and optimization. As cities adopt complex, multi-layered smart infrastructure, the need for expert guidance and end-to-end service support has grown significantly. Service providers help ensure smooth implementation, interoperability across platforms, data security, and long-term operational efficiency. With increasing reliance on cloud-based and AI-powered platforms, demand for services that can tailor solutions to city-specific needs is accelerating. Overall, the services segment is essential for ensuring smart city platforms deliver value consistently, efficiently, and securely throughout their lifecycle.

Based on platforms, the connectivity management platforms segment is expected to hold the largest market share during the forecast period.

Connectivity management platforms are a foundational component of smart city infrastructure, enabling seamless communication between a vast array of IoT devices, sensors, and systems deployed across urban environments. These platforms oversee the provisioning, monitoring, and optimization of network connections, including cellular (4G/5G), LPWAN, Wi-Fi, and other communication protocols. They ensure reliable data transmission, manage bandwidth, handle device authentication, and support remote troubleshooting. As smart cities grow in complexity and scale, connectivity management platforms become essential for maintaining uninterrupted, secure, and scalable communication. Their role is critical in enabling real-time data exchange, supporting interoperability across devices, and ensuring that services such as smart transportation, energy, and public safety function efficiently.

Based on region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.

The smart city platforms market in Asia Pacific is witnessing rapid expansion, fueled by accelerated urbanization, strong government initiatives, and widespread adoption of emerging technologies such as IoT, AI, and 5G. Countries such as China, India, and Japan are at the forefront, each with tailored national programs driving digital urban transformation. These platforms serve as integrated systems that connect and manage urban services such as transportation, energy, safety, governance, and environment through real-time data analytics and automation. China leads with AI-powered digital twins and video surveillance platforms; India focuses on Integrated Command and Control Centers, while Singapore exemplifies a fully integrated digital urban ecosystem under its Smart Nation initiative. Cloud-based and hybrid platforms are widely used, with deployment models varying based on regulatory and infrastructural maturity. Major technology players such as Huawei, NEC, Hitachi, Microsoft, Cisco, and Alibaba Cloud play a significant role, often in collaboration with local governments. However, the region also faces challenges, including fragmented policies, data sovereignty issues, and integration hurdles across legacy systems.

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Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Smart City Platforms Market growth momentum or market carriers during the forecast period?
• What are the trends in the Smart City Platforms market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Smart City Platforms? What are the upcoming industry applications and trends for Smart City Platforms market?
• What Are Projections of Smart City Platforms Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Smart City Platforms? What are the raw materials used for Smart City Platforms?
• How big is the opportunity for the Smart City Platforms market? How will the increasing adoption of Smart City Platforms for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Smart City Platforms market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/

Passenger Information System Market Size, Latest Trend, Growth, Application & Forecast 2030

The Passenger Information System market is projected to grow from USD 35.66 billion in 2025 and to reach USD 68.57 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period. The competitive landscape and a robust vendor ecosystem play pivotal roles in driving innovation and development in the passenger information system market. The dynamic competition among technology providers fosters a continuous push for innovation, driving the development of more sophisticated, cost-effective solutions. In this competitive environment, companies strive to outpace one another by introducing cutting-edge features, improving system interoperability, and enhancing overall performance.

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Passenger Information System Market Dynamics

The race to meet and exceed market demands drives rapid integration of emerging technologies into passenger information systems, such as artificial intelligence, IoT, and data analytics. As vendors vie for market share, customers benefit from diverse options, leading to an accelerated pace of innovation and a broader range of choices. The competitive forces in the passenger information system market drive continuous improvement, ensuring the sector remains at the forefront of technological advancements and fostering sustained market growth.

“Based on solution, the mobile applications segment is expected to hold the largest market size during the forecast period.”

Based on the solution, the mobile applications segment is expected to hold the largest market share during the forecast period, as smartphones become the primary interface for modern commuter engagement. A major chunk of rider information requests is delivered via mobile platforms, reflecting a fundamental shift from static station signage to personalized, on-demand data. This dominance is driven by the integration of AI-driven journey planners and Mobility-as-a-Service (MaaS) platforms, which allow passengers to synchronize multimodal transfers and receive real-time crowding alerts directly on their devices. Furthermore, the low capital expenditure required for app deployment compared to physical hardware enables transit agencies to rapidly scale services across vast urban and rural networks. Supported by widespread 5G connectivity and contactless payment integration, mobile apps function as a universal operational linchpin. Consequently, the high user retention and the continuous flow of actionable behavioral data ensure that mobile applications remain the market’s most significant and high-value solution segment.

“The roadways segment is expected to hold a higher growth rate during the forecast period.”

By transportation mode, the roadways segment is expected to hold the highest growth rate during the forecast period as cities transition toward intelligent and autonomous bus rapid transit systems. While railways represent a large infrastructure base, the roadway sector is currently the primary recipient of digital agility upgrades, driven by the integration of 5G-enabled networking and IoT sensors across municipal bus fleets. These technologies allow operators to move beyond basic scheduling by providing real-time bus arrival information and dynamic route optimization to mitigate urban traffic congestion. Furthermore, global smart city initiatives and government mandates for sustainable public transit, such as the electrification of urban bus networks, necessitate the deployment of advanced onboard and in-station information nodes. This focus on enhancing the efficiency, safety, and comfort of the daily commute through mobile app integration and predictive analytics ensures that the roadway segment remains the fastest-expanding frontier for passenger information technology.

“Asia Pacific is expected to hold a higher growth rate during the forecast period.”

Asia Pacific is expected to post the highest growth during the forecast period, as it directly addresses the urgent demand for massive-scale urbanization and smart city transformation. While Western markets focus on upgrading established frameworks, the Asia Pacific is the global epicenter for greenfield transit projects, where advanced information systems are natively integrated into the foundational design of new high-speed rail and metro networks. This region-wide expansion allows for the immediate deployment of 5G-enabled communication nodes and high-performance digital signage without the complexities of legacy system replacement. Furthermore, national modernization initiatives prioritize the creation of multimodal hubs that require sophisticated, real-time data synchronization to manage the world's highest passenger densities. The combination of aggressive network commissioning and a digital-first approach to infrastructure development ensures that Asia Pacific remains the primary engine for rapid technological expansion in the passenger information sector.

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Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Passenger Information System Market growth momentum or market carriers during the forecast period?
• What are the trends in the Passenger Information System market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Passenger Information System? What are the upcoming industry applications and trends for Passenger Information System market?
• What Are Projections of Passenger Information System Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Passenger Information System? What are the raw materials used for Passenger Information System?
• How big is the opportunity for the Passenger Information System market? How will the increasing adoption of Passenger Information System for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Passenger Information System market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/

IoT Platform Market 2026: Global Trends, Type, Size, Application, Drivers And Trends By Forecast 2030

The IoT Platform Market size is projected to reach USD 65.29 billion by 2030, registering a CAGR of 8.1% from 2025 to 2030. Enterprises worldwide are accelerating IoT investments to build cross-border operational resilience and meet ambitious "Net Zero" sustainability targets. Driven by international standards and the rapid convergence of AI and the Edge, global industrial players are deploying large-scale sensor networks to create transparent, autonomous value chains. This global shift toward data-driven agility is supported by a unified focus on global cybersecurity protocols, with organizations adopting standardized Zero-Trust architectures and hardware-rooted security to protect interconnected global assets from sophisticated cross-border digital threats.

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IoT Platform Market Dynamics

The worldwide expansion of 5G Standalone (SA) networks and the emergence of Satellite IoT (Non-Terrestrial Networks) are the primary drivers of the global IoT market, enabling ubiquitous connectivity even in the most remote geographies. Global telecommunications alliances are facilitating seamless roaming and "anywhere" connectivity, providing the ultra-reliable, low-latency communication necessary for autonomous global shipping, remote mining operations, and large-scale environmental monitoring. This robust, multi-layered connectivity landscape is not only optimizing international trade routes but also serving as the foundational layer for the next generation of global smart infrastructure and planetary-scale data insights.

The emergency & incident management segment is expected to have the fastest growth rate during the forecast period.

The emergency & incident management application is experiencing an unprecedented surge, driven by the rising frequency of climate-related disasters and the global push for enhanced public safety. Governments and private enterprises are rapidly deploying Real-Time Location Systems (RTLS), acoustic sensors, and environmental monitors to predict and mitigate crises. This growth is strongly supported by AI-powered predictive analytics, which enable first responders and industrial safety officers to shift from reactive to proactive intervention. By leveraging high-speed connectivity and edge-based intelligence, global organizations are shortening response times and minimizing the impact of critical incidents, making this the most dynamic growth area in the IoT landscape.

The device management segment is expected to hold the largest market size.

The device management segment continues to command the largest share of the global IoT platforms market, as organizations grapple with the logistical complexity of managing billions of diverse, geographically dispersed endpoints. As enterprises scale their deployments, the need for centralized "Command and Control" centers to handle Over-the-Air (OTA) updates, security patching, and lifecycle monitoring has become paramount. Leading global platforms are evolving into sophisticated orchestration engines that ensure device interoperability across fragmented hardware ecosystems. This segment’s dominance is driven by the critical need for "zero-touch provisioning" and real-time health monitoring, which are essential for maintaining the uptime and security of the massive global fleet of connected assets.

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Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the IoT Platform Market growth momentum or market carriers during the forecast period?
• What are the trends in the IoT Platform market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in IoT Platform? What are the upcoming industry applications and trends for IoT Platform market?
• What Are Projections of IoT Platform Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of IoT Platform? What are the raw materials used for IoT Platform?
• How big is the opportunity for the IoT Platform market? How will the increasing adoption of IoT Platform for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the IoT Platform market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/

Extended Detection and Response Market Emerging Trends, Application Scope, Status, Analysis And Forecast To 2030

The Extended Detection and Response market size is projected to grow from USD 7.92 billion in 2025 to USD 30.86 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 31.2% during the forecast period. The growing adoption of XDR-as-a-service is a driver because it allows organizations to access advanced, integrated threat detection and response capabilities without the high costs and staffing demands of running a fully in-house SOC. This model delivers 24/7 monitoring, faster incident response, and scalable protection, making it especially attractive for mid-sized enterprises and resource-constrained teams. It also helps bridge the cybersecurity skills gap by leveraging provider expertise.

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Extended Detection and Response Market Dynamics

Based on vertical, the retail & e-commerce segment is estimated to have the highest growth rate during the forecast period.

Retailers and e-commerce platforms face heightened cybersecurity risks due to vast customer data, point-of-sale systems, and interconnected operations. XDR addresses these challenges by centralizing telemetry from endpoints, networks, cloud services, and applications for unified detection, investigation, and automated containment. ATB Market, Ukraine’s largest retail chain, deployed Microsoft Defender for Endpoint with Infopulse to secure 1,500+ devices, leveraging ML-powered analytics, real-time threat detection, automated response, vulnerability scanning, and SIEM integration to strengthen security and resilience. Similarly, Turkey’s Koçtas adopted Palo Alto Networks’ platform with ML-driven firewalls, IoT protection, Prisma Access, and Cortex XDR, reducing false alarms from 20 to 1 per day, achieving full visibility, and cutting detection times to under 20 minutes while securing IoT devices and supporting compliance. These deployments highlight XDR’s role in enhancing detection accuracy, efficiency, and regulatory readiness in retail, while also helping businesses safeguard omnichannel operations and maintain customer trust in highly competitive markets where security breaches can cause significant brand and financial damage.

By organization size, large enterprises will account for the largest market share during the forecast period.

In large enterprises, XDR unifies data from endpoints, networks, cloud workloads, identity systems, and applications to deliver comprehensive threat detection and response across complex, multi-geography environments. It provides centralized visibility, advanced analytics, and automation to reduce mean time to detect (MTTD) and respond (MTTR), easing the burden on security teams. According to an ESG survey, 81% of security professionals report that XDR significantly improves threat detection speed. By correlating threats across environments and integrating with threat intelligence and orchestration tools, XDR enables faster containment and a significantly strengthened security posture. Platforms such as Microsoft Defender XDR, Palo Alto Networks Cortex XDR, and CrowdStrike Falcon XDR showcase these capabilities in large-scale, hybrid, and multi-cloud environments. Its scalability allows security teams to adapt rapidly to organizational growth, while predictive analytics enhance the ability to anticipate and mitigate threats before they cause disruption.

By region, Asia Pacific will grow at the highest CAGR during the forecast period.

The Asia Pacific XDR market is advancing rapidly as enterprises prioritize integrated security solutions to counter increasingly sophisticated cyber threats across the region’s expanding digital ecosystem. Governments in Singapore, Japan, India, and Australia are enforcing stricter cybersecurity regulations and national security frameworks, driving the adoption of advanced detection and response platforms. The rise in industrial IoT, smart city projects, and 5G rollouts is creating new security challenges, prompting demand for XDR capable of real-time monitoring across IT, OT, and IoT environments. Recent incidents highlight this urgency, including APT activity in Southeast Asia by “Stately Taurus” through spear-phishing and infected USB devices, and ransomware-as-a-service (RaaS) attacks by LockBit in Malaysia and Singapore. FatalRAT phishing campaigns have also impacted Taiwan, Malaysia, and Japan, leveraging ZIP attachments, DLL side-loading, and trusted cloud services to steal sensitive data. Financial institutions, healthcare providers, and telecom operators are actively deploying XDR to meet compliance requirements and safeguard critical infrastructure. Growing collaboration between regional security providers and global vendors is enabling tailored deployments that integrate localized threat intelligence for more precise detection and faster response. The combination of rapid technology adoption, evolving regulations, and complex threat actors is making XDR a core component of APAC enterprise cybersecurity strategies.

Get Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=52119574  

Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Extended Detection and Response Market growth momentum or market carriers during the forecast period?
• What are the trends in the Extended Detection and Response market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Extended Detection and Response? What are the upcoming industry applications and trends for Extended Detection and Response market?
• What Are Projections of Extended Detection and Response Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Extended Detection and Response? What are the raw materials used for Extended Detection and Response?
• How big is the opportunity for the Extended Detection and Response market? How will the increasing adoption of Extended Detection and Response for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Extended Detection and Response market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

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Green Data Center Market Business Share, Size, Opportunities, Future Trends, Top Key Players And Global Analysis By Forecast To 2030

The Green Data Center market size is projected to reach 155.75 billion by 2030 from about USD 48.26 billion in 2025, at a CAGR of 26.4% from 2025 to 2030. Green data centers have redefined digital infrastructure by integrating renewable energy, liquid and immersion cooling, and intelligent energy management systems to support sustainability at scale. These innovations deliver higher power usage efficiency, reduced carbon emissions, and compliance with tightening global regulations, driving adoption across hyperscale facilities, colocation providers, and enterprise data centers.

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Green Data Center Market Dynamics

By embedding eco-designed technologies into core operations, green data centers ensure long-term resilience, regulatory alignment, and cost optimization for energy-intensive workloads. This infrastructure enables organizations to power AI-driven applications, cloud services, and high-density computing environments more efficiently, while reducing dependence on fossil fuel-based systems and mitigating environmental impact.

Green air cooling infrastructure segment is expected to hold the largest market share during the forecast period

Green air cooling is expected to become the dominant thermal management solution in data centers, driven by the need for energy efficiency and sustainability. Key components include computer room air handlers (CRAH) and computer room air conditioning (CRAC) units, which utilize chilled water and refrigerant-based systems, respectively, to maintain optimal temperature and humidity levels. These units are enhanced with variable-speed fans, advanced controls, and high-efficiency motors to minimize energy consumption. Eco-friendly air-cooled chillers complement these systems by employing low global warming potential (GWP) refrigerants and incorporating free-cooling modes that use ambient outdoor air, further reducing energy demand. Additional strategies such as hot/cold aisle containment, variable airflow management, and intelligent monitoring systems dynamically adjust cooling based on real-time demand, optimizing efficiency.

Emerging vendors and solution providers have opportunities to capitalize on this trend. Carrier’s investment in ZutaCore, announced in February 2025, exemplifies the industry’s shift toward advanced thermal solutions. The partnership aims to deliver scalable, energy-efficient cooling systems that address the increasing thermal demands of modern data centers. To tap into these opportunities, vendors should develop innovative cooling technologies that enhance energy efficiency and support sustainability objectives. Collaborations with established players, participation in industry partnerships, and continuous innovation will be crucial for gaining a competitive edge in the evolving data center cooling market.

Software segment is poised for the fastest growth rate during the forecast period

The software segment is expected to exhibit the highest CAGR in the green data center market, driven by increasing demand for intelligent automation, energy optimization, and regulatory compliance. Data center infrastructure management (DCIM) software provides comprehensive real-time visibility into power usage, cooling efficiency, server utilization, and environmental conditions, enabling operators to identify inefficiencies, optimize resource allocation, and maintain high availability. Building management systems (BMS) integrate electrical, mechanical, and HVAC systems, automating energy-efficient operations across the facility while regulating lighting, temperature, and airflow to reduce waste and improve cooling efficiency.

Compliance software ensures adherence to environmental standards, industry regulations, and sustainability certifications such as LEED or ISO 50001, automating reporting and facilitating audits to provide transparency and accountability. Specialized software solutions, including AI-driven predictive workload management and energy analytics platforms, dynamically adjust cooling, power distribution, and IT workloads based on real-time demand, minimizing environmental impact and reducing operational costs. Emerging vendors and solution providers can capitalize on this growth through strategic partnerships and technology integration. For instance, in August 2025, Vertiv acquired Waylay NV, a Belgium-based AI-powered software provider, to enhance monitoring, optimization, and operational efficiency across its data center systems. By developing innovative software solutions, collaborating with established players, and leveraging AI and analytics capabilities, vendors can deliver sustainable, efficient, and regulatory-compliant green data center operations while tapping into high-growth market opportunities.

North America to account for the largest market during the forecast period

North America is experiencing measurable expansion in green data center activity driven by corporate decarbonization mandates, rising onsite power costs, and the need to deploy higher-density computing with lower water and energy intensity. According to the US Energy Information Administration, June 2025, solar power generation in the US increased by 25% in 2024, while wind power generation grew by 8%, improving access to low-carbon electricity for hyperscalers and colocation campuses. Additionally, Schneider Electric announced collaborative AI data center reference designs with NVIDIA in December 2024 that enable liquid cooling at densities up to 132 kilowatts per rack, illustrating supplier responses to higher rack power and efficiency requirements.

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Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Green Data Center Market growth momentum or market carriers during the forecast period?
• What are the trends in the Green Data Center market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Green Data Center? What are the upcoming industry applications and trends for Green Data Center market?
• What Are Projections of Green Data Center Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Green Data Center? What are the raw materials used for Green Data Center?
• How big is the opportunity for the Green Data Center market? How will the increasing adoption of Green Data Center for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Green Data Center market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

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Application Modernization Services Market Scope: Overview, New Opportunities & Swot Analysis By 2030

The Application Modernization Services market is estimated to be worth USD 22.67 billion in 2025 and is projected to reach USD 51.45 billion by 2031, growing at a compound annual growth rate (CAGR) of 14.6%. The application modernization services market refers to the services designed to transform legacy applications into newer, more agile platforms that are better aligned with current and emerging business needs. It includes application portfolio assessment, cloud application migration, application re-platforming, UI/UX modernization, post-modernization, and application integration services used to transform legacy systems.

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Application Modernization Services Market Dynamics

These services are of prime importance to companies seeking to be competitive, as they enable them to implement more advanced digital tools and processes that drive operational efficiency and innovation. Additionally, with cloud-native architectures and emerging technologies such as AI and ML, businesses can optimize performance and cost savings. The application modernization services market will therefore witness significant growth as organizations increasingly seek to upgrade their IT environments to align with the requirements of digital transformation initiatives, respond to evolving customer expectations, and enhance security and compliance in an ever-changing technological landscape.

“Based on application type, cloud-hosted applications will hold the largest market size.”

Cloud-hosted applications are expected to hold the largest market share in the application modernization services market during the forecast period, as cloud computing provides scalability, flexibility, and cost efficiency. Cloud helps businesses in modernizing their existing applications without making huge investments in new hardware. It enables transformation through modern technology stacks, such as AI and analytics, to improve application performance and build new, intelligent applications. Furthermore, the need for cloud-based infrastructure has grown in tandem with the increasing remote work culture and digitalization, allowing data and applications to be accessed from any device. Cloud provides multiple additional advantages over an on-premises deployment model, including security, backup, and disaster recovery.

“By service type, the cloud application migration segment is expected to register the highest growth rate during the forecast period.”

In the modernization services market for cloud applications, migration is projected to grow at the fastest pace during the forecast period, owing to its essential contribution to transforming IT structures and enhancing operational efficiencies. Companies are moving away from traditional on-premise systems to the cloud to capitalize on the scalability, flexibility, and cost-effective solutions that come with cloud-based solutions. Factors such as growing data volumes, the rising need for robust infrastructure, and the need for flexible deployments are responsible for driving the shift from on-premise or legacy systems to cloud-based environments. Additionally, the end of support for legacy systems, such as SAP Business Suite and ECC6, is further prompting enterprises to accelerate their cloud migration initiatives in order to avoid disruptions and remain competitive in the market. Furthermore, the widespread adoption of hybrid and multi-cloud strategies is fueling the growth of cloud application migration services. It can be argued that, as companies continually seek ways to optimize workloads and integrate modern technologies into their systems, the importance of cloud application services is likely to grow in the landscape of application modernization services.

“By vertical, the telecom segment is expected to hold the largest market share.”

The telecom segment is expected to account for the largest share of the application modernization services market, and its share is projected to remain high during the forecast period, driven by the sector’s ongoing digitalization and adoption of 5G networks. Digital Technologies have gradually become imperative for every telecom provider, and yet, with so many changes, the conquest of legacy systems occurs naturally. Application modernization services help telecom operators extend the life of their current applications, adopt new technologies, and increase the overall efficiency of their operations. It is imperative to adopt an IT infrastructure that is strong and flexible in order to enhance and support technological advancements such as 5G, cloud computing, and the IoT, among other things. Furthermore, due to the rapidly increasing demand for high-speed connectivity and advanced communication solutions, telecom vendors are investing heavily in modernizing their IT landscapes, optimizing network performance, and streamlining operations. In addition, telecom service providers are also focusing on these services as a means of enhancing customer satisfaction, improving the network, and competing effectively in the market, thus consolidating their position within the industry. Owing to these factors, the telecom sector is expected to witness the highest growth during the forecasted period.

Market Players

The major vendors covered in the application modernization services market are Oracle (US), IBM (US), Microsoft (US), AWS (US), HCL Technologies (India), Accenture (Ireland), ATOS SE (France), Capgemini (France), Cognizant (US), Tata Consultancy Services (India), Aspire Systems (India), NTT Data Group Corporation (Japan), Infosys (India), Dell Technologies (US), Innova Solutions (US), EPAM Systems  (US), DXC Technology (US), MongoDB (US), LTIMindtree (India), Wipro (India), Rocket Software (US), Fujitsu (Japan), Hexaware Technologies (India), Virtusa (US), Softura (US), CloudHedge (US), D3V Technology (US), Bayshore Intelligence (US), Opinov8 (UK), Icreon (US), Symphony Solutions (Netherlands), Cleveroad (Ukraine), Soft Suave (India), TechAhead (US), Geomotiv (US), PalmDigitalz (India), AveriSource (US), ScienceSoft (US), Simform (US), Utthunga (India), Rishabh Software (India), and Veritis (US). These players have adopted various growth strategies, including partnerships, agreements, collaborations, product launches, enhancements, and acquisitions, to expand their footprint in the application modernization services market.

Get Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=149625724  

Some of the Key Questions Answered in this Report:

• What trends, challenges and barriers will influence the development and sizing of the global market?
• SWOT Analysis of each defined key player along with its profile and Porter’s five forces analysis to complement the same.
• What is the Application Modernization Services Market growth momentum or market carriers during the forecast period?
• What are the trends in the Application Modernization Services market? Would the market witness an increase or decline in the demand in the coming years?
• What is the estimated demand for different types of products in Application Modernization Services? What are the upcoming industry applications and trends for Application Modernization Services market?
• What Are Projections of Application Modernization Services Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• Where will the strategic developments take the industry in the mid to long-term?
• What are the factors contributing to the final price of Application Modernization Services? What are the raw materials used for Application Modernization Services?
• How big is the opportunity for the Application Modernization Services market? How will the increasing adoption of Application Modernization Services for mining impact the growth rate of the overall market?
• Which region may tap the highest market share in the coming era?
• Which application/end-user category or Product Type may seek incremental growth prospects?
• What focused approach and constraints are holding the Application Modernization Services market demand?

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook 

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

1615 South Congress Ave.

Suite 103, Delray Beach, FL 33445

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Visit Our Website: https://www.marketsandmarkets.com/