Green Technology & Sustainability Market Size, And Share Analysis By 2030

Global Green Technology & Sustainability Market Size, Unleashing Growth Potential And Outlook For 2024–2030

The global Green Technology & Sustainability Market size is projected to grow from USD 28.6 billion in 2024 to USD 134.9 billion by 2030, at a CAGR of 29.5% during the forecast period, according to a new report by MarketsandMarkets™. Recognizing the pivotal role of individuals and green technology companies in shaping the intersection of sustainability and digital transformation is paramount. Informed choices, adoption of sustainable technologies, and support for sustainable implementation collectively pave the way for a greener, more sustainable future where innovation and environmental stewardship harmonize seamlessly.

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Green Technology & Sustainability Market Dynamics:

Drivers:

1. Growing environmental awareness and concerns.
2. Rise in government initiatives for low-carbon policies
3. Increasing consumer and industrial interests in clean energy resources to conserve environment
4. Surging demand for AI-driven recycling technologies to fuel green innovations and sustainability

Restraints:

1. High costs for deployment of green technology and sustainability solutions.
2. Lack of robust infrastructure

Opportunities:

1. Rise in initiatives to tackle climate change and air pollution.
2. Adoption of advanced technologies across industries
3. Transformation of IT and telecom infrastructure for low carbon emissions

List of Key Players in Green Technology & Sustainability Market:

· GE (US)

· IBM (US)

· Salesforce (US)

· Microsoft (US)

· Schneider Electric (France)

· Sensus (US)

· Wolters Kluwer (Netherlands)

· SAP (Germany)

· Siemens (Germany)

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Solution segment to account for the largest market size during the forecast period.

Based on the offering segment, the solution is anticipated to hold the largest market size during the forecast period. Businesses are adopting green technology & sustainability solutions to mitigate environmental impacts, comply with regulations, and adapt to changing market demands. The adoption of green technology is viewed as a proactive strategy that enables companies to gain a competitive advantage, improve their financial performance, and enhance their brand image. Green technology & sustainability solutions are generally more expensive than legacy solutions, but businesses are gradually embracing technological advancements to improve their operations and comply with green certification requirements and standards. By adopting green technology, businesses benefit from financial boosts, increased productivity, and tax benefits, among other advantages.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. Managed services are significantly impacting the green technology & sustainability market by providing businesses with outsourced, expert management of their IT infrastructure and services. This approach allows organizations to focus on core competencies while benefiting from advanced technologies that enhance sustainability. Technologies such as cloud computing, IoT, and AI play a crucial role in optimizing energy consumption, improving resource efficiency, and enabling real-time monitoring of environmental metrics. Managed services providers leverage these technologies to implement sustainable practices, reduce carbon footprints, and enhance overall operational efficiency, contributing to the growth and integration of green technology across various industries.

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Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. In the Asia Pacific region, the adoption of green technology & sustainability is on the rise, driven by several key factors. The stringent environmental regulations and policies are compelling businesses to integrate sustainable digital solutions into their operations. Additionally, there is a growing awareness among consumers about the environmental impact of products and services, prompting companies to embrace sustainable practices to meet consumer demands. Furthermore, the pursuit of cost savings through energy efficiency plays a pivotal role. Many organizations recognize the long-term financial benefits associated with green technologies, such as reduced energy consumption and lower operational costs. The potential for enhanced corporate reputation and stakeholder trust also serves as a significant driver, as businesses strive to position themselves as socially responsible entities.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines — TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies — helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
 Mr. Rohan Salgarkar
 MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1–888–600–6441

Email: sales@marketsandmarkets.com

EDiscovery Market Opportunities, Share, Trends, And Forecasted Growth For 2024-2030

According to a research report eDiscovery Market by Component (Solutions and Services), Deployment Type (Cloud and On-premises), Organization Size, Vertical (BFSI, IT & Telecom, Government & Public Sector, and Legal) and Region - Global Forecast to 2027" published by MarketsandMarkets, The global eDiscovery market is projected to grow from USD 11.2 billion in 2022 to USD 17.1 billion by 2027, at a compound annual growth rate (CAGR) of 8.7% during the forecast period.

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Electronic discovery, also known as e-discovery, ediscovery, eDiscovery, or e-Discovery, is the process of identifying, collecting, and producing Electronically Stored Information (ESI); ESI includes documents, emails, databases, voicemail, presentations, audio and video files, web sites, and social media. According to Logikcull, “eDiscovery software allows legal professionals to process, review, tag, and produce electronic documents as part of a lawsuit or investigation. The right software can help attorneys discover valuable information regarding a matter while reducing costs, speeding up resolutions, and mitigating risks.” According to Exterro, “Electronic discovery (also known as e-discovery, e discovery, or eDiscovery) is a procedure by which parties involved in a legal case preserve, collect, review, and exchange information in electronic formats for the purpose of using it as evidence.”

The services segment is estimated to have the largest market size during the forecast period

Services for Electronic Discovery from preservation to production, it strive for efficiency and accuracy at every stage. Review of responsiveness traditional eDiscovery is prohibitively expensive and inefficient. Exorbitant increases in the organizational burden posed by eDiscovery have resulted from ballooning data volumes and infinite complexity. These services are designed to support organizations through both civil and legal proceedings. With eDiscovery, organizations cannot afford to tolerate unreliable networks and inflexible data systems. eDiscovery services ensure reliable access to millions of files is required 24×7, with a continuous focus on performance and uptime. The services segment has been further divided into training and consulting system integration and testing and support and maintenance services. These services play a vital role in the functioning of eDiscovery solutions, as well as ensure faster and smoother implementation that maximizes the value of the enterprise investments. With the increase in the use of eDiscovery solutions, the demand for services would also increase the requirement for integration services. Other services, such as training & consulting and support, are projected to gain traction with the growing demand for eDiscovery solutions.

The large enterprises segment is adopting eDiscovery market at a higher rate

Enterprises are witnessing high adoption of eDiscovery solutions. They are mostly publicly traded companies with more than 1000 employees. Large enterprises usually have a large infrastructure and complex network, which drives the demand for a centralized system to automate governance, risk, and compliance-related processes to enhance productivity while reducing the overall cost. For large organizations, it becomes complex to keep an eye on every regulation as per the industry and region, wherein eDiscovery solutions can help them easily tackle these challenges. Products in the overall eDiscovery category are similar in many ways and help businesses of all sizes solve business problems. However, enterprise business features, pricing, setup, and installation differ from those of smaller businesses, which is why companies match buyers with the best Enterprise Business eDiscovery for their needs. To find the right solutions in the Enterprise Business eDiscovery category, compare product ratings based on enterprise user reviews or contact one of G2s buying advisors.

The banking, financial services and insurance vertical is expected to hold a higher market share

Financial service organisations are among the most heavily regulated industries, and they are subject to a plethora of compliance and administrative proceedings on a regular basis. Prominent financial regulators such as the UK Serious Fraud Office and the US Securities and Exchange Commission have already adopted the best eDiscovery solutions on the market to supplement their own investigations.

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North America to dominate the eDiscovery market in 2022

With over 307 million internet users nationwide, the US ranks third. The US also has a huge IT industry. Many sectors are dependent on IT, which provides eDiscovery solutions for various purposes.

The rise in digitalization initiatives and cloud adoption are the key factors projected to contribute to the growth of the market in the region. The Federal Trade Commission is an important enforcement agency in the US (FTC). Its authority to regulate consumer protection stems from the Federal Trade Commission Act (FTC Act), which grants the FTC broad authority over commercial entities in order to prevent unfair or deceptive trade practices. The US is one of the most advanced regions in terms of infrastructure development, innovation and development, and R&D activities. It offers a wide range of opportunities for the deployment of eDiscovery solutions, as a majority of the industries are adopting eDiscovery solutions to gain visibility in the risk and compliance activities. In the US, the Gramm-Leach-Bliley Act (GLBA) governs personal information protection in the hands of banks, insurance companies, and other financial service providers.

Asia Pacific has the largest CAGR of eDiscovery market in the forecast period

Asia Pacific is the fastest-growing region for the adoption of eDiscovery solutions. Key factors such as internal and external regulations and a rise in focus of various industries to get a holistic view of risks are projected to contribute to the growth of the market.

Various developments are being witnessed in the Asia Pacific region due to technologies such as Business Intelligence (BI) tools, cloud, analytics, rapid infrastructure development, and an increase in the number of industries across end users. This would create the need to optimize and monitor the business processes to avoid policy and regulation breaches. Moreover, organizations are looking for an approach to help them identify the right eDiscovery technology and tools to support a framework. This framework would provide them with various benefits, such as improved business performance, process efficiency, and enhanced data management and reporting capabilities. Various industries across the Asia Pacific region focus on adopting eDiscovery solutions, with the BFSI industry leading the market. The report of the Joint Parliamentary Committee on the proposed data protection law has given the Data Protection Bill of 2021 a new tone and tenure. Individual’s consent, data breach notification, transparency (prior notice and privacy policy describing data processing practices), purpose-based processing, technical security, and the rights of individuals who part away with personal data such as name and email ID, or sensitive personal data such as a social security number, are among the main tenets of the bill. The amendments also established the Personal Information Protection Commission (PIPC), an independent body tasked with monitoring data security compliance.

The eDiscovery market is dominated by companies such as, are Microsoft (US), IBM (US), DISCO (US), KLDiscovery (US), Nuix (Australia), Relativity (US), Logikcull (US), ZyLAB (Netherlands), Deloitte (US), Casepoint (US), Exterro (US), Knovos (US), Nextpoint (US), OpenTex (Canada), Everlaw (US), Epiq (US), Consilio (US), IPRO (US), Servient (US), Zapproved (US),Reveal (US), CloudNine (US), Lighthouse (US), ONE Discovery (US), Onna, US), Texifter (US), and Evichat (Canada).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

AI Market Innovations, Technology Growth and Research -2030

The global Artificial Intelligence Market is anticipated to experience substantial expansion, ascending from a value of USD 214.6 billion in 2024 to a substantial worth of USD 1,339.1 billion by the year 2030, according to a new report by MarketsandMarkets™. This growth trajectory reflects a robust compound annual growth rate (CAGR) of 35.7% over the forecast period.

The surge in the artificial intelligence market is poised to be driven by a confluence of influential factors within the business landscape. Notably, widespread adoption of self-governing AI systems, coupled with the emergence of AI and deep learning technologies changing the landscape, stands out as significant contributors to this trend. Additionally, the improvements in processing power and data accessibility are playing a crucial role in propelling the upward trajectory of this market.

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List of Key Players in Artificial Intelligence Market:

• Microsoft (US)
• IBM (US)
• Google (US)
• AWS (US)
• NVIDIA (US) along with startups such as Anthropic (US)
• Cerebras (US)
• OpenAI (US)
• Anduril Industries (US) and Cohere (Canada)

By business function, marketing & sales to register the largest market share during the forecast period.

Marketing & sales business function is projected to hold the largest market share in the artificial intelligence market during the forecast period due to several compelling reasons. Firstly, AI-powered tools such as predictive analytics and recommendation engines significantly enhance customer targeting, lead generation, and personalized marketing campaigns, leading to improved conversion rates and sales performance. Secondly, the integration of AI into customer relationship management (CRM) systems enables businesses to automate repetitive tasks, streamline workflows, and provide more tailored customer experiences, driving customer satisfaction and loyalty. Additionally, AI-driven chatbots and virtual assistants are increasingly adopted by companies to offer round-the-clock customer support, further augmenting sales efforts. Furthermore, emerging trends such as AI-powered dynamic pricing, visual search, and voice commerce are reshaping the marketing and sales landscape, offering new avenues for growth and competitive advantage.

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By vertical, healthcare & life sciences segment is poised for the fastest growth rate during the forecast period.

Healthcare & life sciences vertical in the artificial intelligence market is poised for the fastest growth rate during the forecast period due to various significant factors. Advancements in AI algorithms and deep learning techniques have significantly enhanced diagnostic accuracy, personalized treatment plans, and drug discovery processes, leading to improved patient outcomes and reduced healthcare expenses. Additionally, the proliferation of electronic health records (EHRs) and wearable devices has generated vast amounts of patient data, providing fertile ground for AI-powered analytics to extract actionable insights and augment clinical decision-making capabilities. Furthermore, the accelerated adoption of telemedicine and remote patient monitoring solutions are driving the integration of AI technologies into healthcare delivery systems. Emerging trends like precision medicine, virtual assistants for healthcare professionals, and AI-driven genomics are also contributing to the rapid growth of AI in the healthcare and life sciences sector.

By region, North America accounts for the largest market during forecast period.

The region boasts a strong presence of leading tech giants and research institutions at the forefront of AI development. Additionally, North American industries have been early adopters of AI technologies, driving market growth. Government funding also plays a big role, as substantial resources are allocated towards AI research and development. This fosters a large pool of skilled AI professionals, further strengthening North America's position in the AI market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Cloud Analytics Market Scope: Overview, New Opportunities & Swot Analysis By 2030

The global Cloud Analytics Market is estimated to grow from USD 35.7 billion in 2024 to USD 118.5 billion in 2029, at a CAGR of 27.1% during the forecast period, according to a new report by MarketsandMarkets™. Cloud analytics revolutionizes data storage and analysis by harnessing the power of the cloud. By storing and analyzing data in the cloud, businesses can extract actionable insights crucial for both SMEs and large enterprises. This approach facilitates identifying patterns, predicting future outcomes, and gaining valuable insights.

Cloud analytics offers an opportunity to consolidate data and convert it into actionable intelligence while reducing procurement and maintenance costs. It involves utilizing both cloud-stored data and the rapid computing power of the cloud for faster analytics. However, with cloud infrastructure, organizations gain access to scalable, secure, and efficient data storage and processing solutions, enabling them to meet the demands of big data and drive innovation.

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Cloud Analytics Market Dynamics:

Drivers:

1. Exponential increase in unstructured data.
2. Rise in digitalization trend

Restraints:

1. Discrepancy among data sources.
2. Data security and privacy concerns

Opportunities:

1. Focus on SDN-enabled network integration.
2. Growing integration of advanced analytical functionalities

List of Key Players in Cloud Analytics Market:

• IBM (US)
• SAS Institute (US)
• Oracle (US)
• Google (US)
• Microsoft (US)
• Teradata (US)
• Salesforce (US)
• AWS (US)
• NetApp(US)
• Qilk(US)

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By offering the services segment to account for higher CAGR during the forecast period

Services segment in the cloud analytics market have experienced remarkable growth in the cloud analytics market, fueled by the increasing adoption of data-driven decision-making across industries. These services offer businesses the capability to analyze vast amounts of data stored in the cloud swiftly and efficiently, enabling them to extract valuable insights for strategic planning, optimization, and innovation. With the scalability and flexibility of cloud infrastructure, analytics services can accommodate diverse data types and analytical workloads, empowering organizations to derive actionable intelligence from their data in real time. As businesses continue to prioritize agility and competitiveness, the demand for cloud analytics services is expected to soar, driving further innovation and expansion in the cloud analytics market landscape.

By Type, advanced analytics solution is expected to hold the largest market size for the year 2024

The surge in advanced analytics adoption within the cloud analytics market is reshaping the landscape of data-driven decision-making. Organizations across diverse sectors are increasingly turning to advanced analytics solutions hosted on cloud platforms to extract deeper insights from their data. This trend stems from the growing realization that traditional analytics methods are no longer sufficient to cope with the complexities of modern data ecosystems. Advanced analytics, powered by machine learning algorithms, predictive modeling, and AI, offer unparalleled capabilities to uncover hidden patterns, forecast trends, and optimize business processes. By leveraging the scalability, flexibility, and cost-effectiveness of cloud infrastructure, businesses can access powerful analytics tools without the burden of hefty upfront investments in hardware and software. As a result, the cloud analytics market is witnessing rapid expansion, fueled by the transformative potential of advanced analytics in driving innovation, enhancing operational efficiency, and gaining a competitive edge in today's data-driven economy.

By Vertical, Healthcare & Life Sciences is projected to grow at the highest CAGR during the forecast period

The healthcare and life sciences sector is experiencing a transformative shift with the emergence of cloud analytics. This technology integrates vast amounts of data from various sources, including electronic health records, wearable devices, and genomic information, to derive meaningful insights and drive informed decision-making. Cloud analytics offers scalability, flexibility, and cost-effectiveness, enabling organizations to efficiently manage and analyze massive datasets that were previously challenging to handle. By leveraging advanced analytics techniques such as machine learning and predictive modeling, healthcare providers and life sciences companies can enhance patient care, optimize clinical workflows, and accelerate drug discovery processes. Moreover, cloud-based analytics facilitates collaboration among researchers, clinicians, and stakeholders, fostering innovation and driving advancements in personalized medicine and population health management. As the industry continues to embrace digital transformation, cloud analytics stands as a cornerstone for unlocking the full potential of data-driven healthcare and life sciences initiatives.

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Asia Pacific is expected to grow at the highest CAGR during the forecast period

The Asia Pacific region is experiencing a significant surge in the adoption of cloud analytics, reshaping how businesses make data-driven decisions. Companies spanning various industries are embracing cloud-based analytics platforms to optimize operations, foster innovation, and gain actionable insights. Additionally, the ubiquitous nature of mobile devices and internet connectivity has heightened the demand for real-time analytics accessible from anywhere. Governments and enterprises recognize the strategic value of harnessing analytics to maintain competitiveness in the global marketplace. Consequently, investments in cloud analytics technologies and talent development are escalating, positioning the Asia Pacific region as a pivotal player in the global cloud analytics landscape.

The significant cloud analytics software and service providers include IBM (US), SAS Institute (US), Oracle (US), Google (US), Microsoft (US), Teradata (US), Salesforce (US), AWS (US), NetApp(US), Qilk(US), Sisense (US), SAP (Germany), Atos (France), Altair (US), Microstrategy (US), Tibco Software (US), Hexaware Technologies (India), Zoho (India), Rackspace Technology (US), Splunk (US), Cloudera (US), Domo (US), Hewlett Packard Enterprise (US), Incorta (US), Tellius (US), Rapyder (US), Hitachi Vantara (US), Board International (Switzerland), Ridge (Israel), Jaspersoft (US), Yellowfin (Australia), Deonodo(US), GoodData(US), Thoughtspot (US), and Infogain (US). These companies have used organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the cloud analytics market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Influencer Marketing Platform Market Innovations, Technology Growth and Research -2030

Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers.

Leading Companies of Influencer Marketing Platform Market:

Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France)

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Influencer Marketing Platform Market Dynamics:

Drivers:

1. Rising adoption of AI driven solutions boost the growth of market.

Restraints:

1. Complexity in ROI measurement impedes the growth of market.

Opportunities:

1. Rising shift towards OTT platforms and social media channels.

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Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

Software segment to account for the largest market size during the forecast period.

Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.

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Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the influencer marketing platform market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.

Major vendors in the global Influencer marketing platform market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Multi-cloud Security Market Demand 2030 | Global Key Players, Trends, Segmentation, Forecast & Opportunities

Rising cyberattacks on multi-cloud deployments and growing initiatives by the government for multi-cloud usage are some of the factors driving the market growth. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

The global Multi-cloud Security Market is projected to grow from an estimated USD 4.4 billion in 2022 to USD 10.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 18.7% from 2022 to 2027, according to report published by MarketsandMarkets. 

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Leading Companies in Multi-cloud Security Market:

• Microsoft (US)
• VMware (US)
• Rackspace (UK)
• Check Point (Israel)
• F5 (US)
• Amazon Web Services (US)
• Fujitsu (Japan)
• Entrust (US)
• Google Cloud (US)
• Cloudflare (US)
• IBM (US)

By organization size, large enterprises to account for a larger market size during the forecast period

According to the Organization for Economic Co-operation and Development (OECD), large enterprises employ more than 250 people. Large enterprises have rapidly started adopting multi-cloud systems over traditional on-premises methods. These large enterprises have various department verticals performing different operations, which makes it difficult for the organization to maintain the security posture of the entire organization. The pandemic led to organizations rapidly adopting the work-from-home (WFH) trend. Large enterprises increasingly deploy cloud-based solutions due to increased scalability and lower maintenance costs. Organizations are increasingly using multi-cloud deployments with benefits including minimizing vendor lock-in, leveraging best options as per requirements, and meeting regulatory requirements. According to IBM's report Cloud's next leap, the percentage of respondents claiming a single public cloud as their primary archetype dropped from 16% in 2019 to 2% in 2021, with the growing use of multi-cloud deployments. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

By vertical, BFSI to account for the largest market size during the forecast period

BFSI consists of banking, financial services, and insurance. Despite the size and business mix, most financial institutions have increasingly started adopting cloud and multi-cloud computing solutions. There are cost benefits when scaling, deploying new services, and innovating. Banks and financial institutions are increasingly moving their data to the cloud environment amid the COVID-19 outbreak. There are security and resiliency benefits that can be difficult and expensive to replicate on-premises, especially for smaller institutions trying to keep pace with the rapidly changing standards. However, as the industry continues to embrace cloud services, regulators are becoming more aware of the challenges associated with cloud computing, especially those that could expose financial institutions to systematic risks potentially undermining the financial system's stability. With the widespread adoption of cloud computing platforms, finance and insurance companies must meet the highest security standards set by monetary regulatory authorities. There is a constant need for proper security measures and vigilance to protect organizations from potential cloud attacks on multi-cloud deployments in the vertical. Multi-cloud security solutions are being implemented to help maintain the organization's security. Different government mandates, such as the Personal Information Protection and Electronics Document Act (PIPEDA) and PCI DSS, necessitate financial institutions to comply with these standards. There is an increasing need for cybersecurity solutions and services in the BFSI vertical to combat the rising number of physical and cyber-attacks on critical infrastructures.

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By region, North America to account for the largest market size during the forecast period

North America is expected to be the largest contributor in terms of the market size in the global multi-cloud security market. It is one of the most advanced regions in terms of security technology adoption and infrastructure. The region is experiencing increasing digitalization in the recent years. Organizations are increasingly shifting their systems from the on-premises environments to the cloud infrastructure. The increasing digitalization in the region has also increased the risk of cyberattacks on organizations. This factor has prompted organizations to adopt multi-cloud security solutions. Additionally, various organizations regulate the operation of the multi-cloud security market. National Institute of Standards and Technology (NIST) develops cybersecurity standards, guidelines, best practices, and other resources to meet the needs of the US industry, federal agencies, and the broader public. Its activities range from producing specific information that organizations can put into practice immediately to longer-term research that anticipates advances in technologies and future challenges. For instance, NIST is establishing a Multi-Cloud Security Public Working Group (MCSPWG) to research best practices for securing complex cloud solutions involving multiple service providers and multiple clouds. The region also has the presence of major vendors operating in the multi-cloud security market, which acts as a driver for the growth of the market in the region.

Top Key Companies:

The major vendors in the multi-cloud security market are Microsoft (US), VMware (US), Rackspace (UK), Check Point (Israel), F5 (US), Amazon Web Services (US), Fujitsu (Japan), Entrust (US), Google Cloud (US), Cloudflare (US), IBM (US), Cloud4C (Singapore), Proofpoint (US), Lacework (US), BMC Software (US), SonicWall (US), Atos (France), Imperva (US), Micro Focus (UK), Aqua Security (Israel), Aviatrix (US), Saviynt (US), Tufin (US), Distology (UK), Fortanix (US), Illumio (US), Fidelis Cybersecurity (US), Valtix (US), Orca Security (US), Ascend Technologies (US), Ermetic (US), Caveonix (US), and AccuKnox (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Private Cloud Market Rising Demand, Future Scope, Market Status, And Forecasts, 2024-2029

The global Private Cloud Market will grow from USD 124.8 billion in 2024 to USD 190.9 billion by 2029 at a compounded annual growth rate (CAGR) of 8.9% during the forecast period, according to a new report by MarketsandMarkets™. The private cloud continues to expand globally because organizations are awakening to the potential of security compliance and efficiency. Many organizations across various industries, including finance, healthcare, and government, have grown awareness about data and privacy.

Private clouds allow organizations to have the required security by offering an isolated physical space needed to address cyber threats and unauthorized access while at the same time giving the organizations exclusive control over security measures protective of data. The private cloud allows one to specify security requirements according to an organization's compliance and data location. This focus on security and compliance drives the global private cloud market significantly.

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List of Key Players in Private Cloud Market:

• Microsoft (US)
• Google (US)
• IBM (US)
• AWS (US)
• Oracle (US)
• VMware (US)
• Alibaba Cloud (China)
• HPE (US)
• Cisco (US)
• and SAP (Germany)

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Indeed, there are other drivers, but the most important ones are security and compliance. The second critical driver is cost reduction by operational efficiency. From the performance perspective, the private clouds help organizational management optimally utilize resources, acquire the necessary resources, and control an environment better suited to specific activities, reducing overall costs. As the business has begun outsourcing many applications and integrating itself with superior technologies such as AI, ML, and big data analytics, the private cloud has become a perfect ground for these applications. Also, private cloud adoption by organizations, together with the hybrid and multi-cloud strategies, allows the use of private and public clouds' benefits for more versatility, innovation, and efficiency across various sectors today. The implication of the above factors can be extended further by emphasizing the significance of the private clouds in the current business world, making them a strategic IT plan.

The IaaS segment is expected to capture the highest CAGR during the forecast period by service model segment.

The service model segment of the private cloud market is segmented into SaaS, IaaS, and PaaS. The IaaS segment accounted for the highest CAGR during the forecasted period. Laws are essential in the private cloud market since they enable the utilization of computing resources such as virtual machines, storage, and networking over a period; this means that organizations can take full advantage of cloud computing and, at the same time, keep all of the company's data and infrastructure. Moreover, outsourcing operational tasks, optimizing resource utilization, and managing costs of procuring equipment and machinery can be well managed through lead. Also, it has increased security measures and compliances, which are essential for regulatory requirements, particularly in specific fields.

Based on the IaaS, the compute segment is expected to hold the largest market share during the forecast period.

The private cloud market, by laaS, is segmented into computing, storage, and networking. The computing segment is expected to hold the largest market size in the private cloud market during the forecast period. Counting LaaS as a service model in the private cloud market is important because there is a demand for virtual computing resources. With this functionality, organizations can access their business's CPU and memory resources without investing in expensive physical resources. When using compute IaaS, an organization can increase flexibility, scalability, and cost-effectiveness by adequately allocating resources and reducing downtime; this also improves the possibility of controlling the IT environment, protecting data, and meeting regulatory requirements. This model contributes to the quick and massive deployment and scaling of applications in the relevant environment to encourage innovations and enhance operational capacities. Private cloud-based Compute IaaS is very useful for large enterprises that demand much customization in their computing resources and need to adapt quickly to new business requirements while ensuring high levels of security and performance.

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North America is projected to hold the largest market share during the forecast period.

By region, North America will hold the most market share in the worldwide private cloud market in 2024, and this pattern is anticipated to be valid throughout the forecast period. Private cloud solutions are becoming more critical in North America for enterprises that require better security, regulation, and management of organizational IT infrastructure. From this perspective, private clouds are provided with dedicated environments. Therefore, the data is processed more securely than in the case of public clouds; this is especially true in sectors such as healthcare, finance, and government organizations, whose compliance standards demand robust data security solutions. Moreover, private clouds offer organizations the option of having a unique infrastructure that aligns with the organization's operational requirements, which leads to better results.

Moreover, North America is also adopting private cloud services due to the flexibility and scalability of workload management. Companies receive a significant advantage in the possibility of a fast and flexible increase or decrease in the volume of resources, achieved without any adverse effects on such vital factors as security or compliance. This agility enables the firm to pursue innovation and fosters shorter time-to-new-product and time-to-new-service development. Moreover, sophisticated applications such as AL, ML, and big data in private cloud help organizations to leverage data as a necessary tool to gain competitive advantage Thus, private clouds remain a solution that North American businesses must acquire as they progress through digital transformation to adapt to new the needs of modern economies and achieve effective IT infrastructure.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com