Tuesday, July 30, 2024

Influencer Marketing Platform Market Innovations, Technology Growth and Research -2030

Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers.

Leading Companies of Influencer Marketing Platform Market:

Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France)

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Influencer Marketing Platform Market Dynamics:

Drivers:

  1. Rising adoption of AI driven solutions boost the growth of market.

Restraints:

  1. Complexity in ROI measurement impedes the growth of market.

Opportunities:

  1. Rising shift towards OTT platforms and social media channels.

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Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

Software segment to account for the largest market size during the forecast period.

Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.

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Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the influencer marketing platform market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.

Major vendors in the global Influencer marketing platform market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Multi-cloud Security Market Demand 2030 | Global Key Players, Trends, Segmentation, Forecast & Opportunities

Rising cyberattacks on multi-cloud deployments and growing initiatives by the government for multi-cloud usage are some of the factors driving the market growth. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

The global Multi-cloud Security Market is projected to grow from an estimated USD 4.4 billion in 2022 to USD 10.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 18.7% from 2022 to 2027, according to report published by MarketsandMarkets. 

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Leading Companies in Multi-cloud Security Market:

  • Microsoft (US)
  • VMware (US)
  • Rackspace (UK)
  • Check Point (Israel)
  • F5 (US)
  • Amazon Web Services (US)
  • Fujitsu (Japan)
  • Entrust (US)
  • Google Cloud (US)
  • Cloudflare (US)
  • IBM (US)

By organization size, large enterprises to account for a larger market size during the forecast period

According to the Organization for Economic Co-operation and Development (OECD), large enterprises employ more than 250 people. Large enterprises have rapidly started adopting multi-cloud systems over traditional on-premises methods. These large enterprises have various department verticals performing different operations, which makes it difficult for the organization to maintain the security posture of the entire organization. The pandemic led to organizations rapidly adopting the work-from-home (WFH) trend. Large enterprises increasingly deploy cloud-based solutions due to increased scalability and lower maintenance costs. Organizations are increasingly using multi-cloud deployments with benefits including minimizing vendor lock-in, leveraging best options as per requirements, and meeting regulatory requirements. According to IBM's report Cloud's next leap, the percentage of respondents claiming a single public cloud as their primary archetype dropped from 16% in 2019 to 2% in 2021, with the growing use of multi-cloud deployments. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

By vertical, BFSI to account for the largest market size during the forecast period

BFSI consists of banking, financial services, and insurance. Despite the size and business mix, most financial institutions have increasingly started adopting cloud and multi-cloud computing solutions. There are cost benefits when scaling, deploying new services, and innovating. Banks and financial institutions are increasingly moving their data to the cloud environment amid the COVID-19 outbreak. There are security and resiliency benefits that can be difficult and expensive to replicate on-premises, especially for smaller institutions trying to keep pace with the rapidly changing standards. However, as the industry continues to embrace cloud services, regulators are becoming more aware of the challenges associated with cloud computing, especially those that could expose financial institutions to systematic risks potentially undermining the financial system's stability. With the widespread adoption of cloud computing platforms, finance and insurance companies must meet the highest security standards set by monetary regulatory authorities. There is a constant need for proper security measures and vigilance to protect organizations from potential cloud attacks on multi-cloud deployments in the vertical. Multi-cloud security solutions are being implemented to help maintain the organization's security. Different government mandates, such as the Personal Information Protection and Electronics Document Act (PIPEDA) and PCI DSS, necessitate financial institutions to comply with these standards. There is an increasing need for cybersecurity solutions and services in the BFSI vertical to combat the rising number of physical and cyber-attacks on critical infrastructures.

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By region, North America to account for the largest market size during the forecast period

North America is expected to be the largest contributor in terms of the market size in the global multi-cloud security market. It is one of the most advanced regions in terms of security technology adoption and infrastructure. The region is experiencing increasing digitalization in the recent years. Organizations are increasingly shifting their systems from the on-premises environments to the cloud infrastructure. The increasing digitalization in the region has also increased the risk of cyberattacks on organizations. This factor has prompted organizations to adopt multi-cloud security solutions. Additionally, various organizations regulate the operation of the multi-cloud security market. National Institute of Standards and Technology (NIST) develops cybersecurity standards, guidelines, best practices, and other resources to meet the needs of the US industry, federal agencies, and the broader public. Its activities range from producing specific information that organizations can put into practice immediately to longer-term research that anticipates advances in technologies and future challenges. For instance, NIST is establishing a Multi-Cloud Security Public Working Group (MCSPWG) to research best practices for securing complex cloud solutions involving multiple service providers and multiple clouds. The region also has the presence of major vendors operating in the multi-cloud security market, which acts as a driver for the growth of the market in the region.

Top Key Companies:

The major vendors in the multi-cloud security market are Microsoft (US), VMware (US), Rackspace (UK), Check Point (Israel), F5 (US), Amazon Web Services (US), Fujitsu (Japan), Entrust (US), Google Cloud (US), Cloudflare (US), IBM (US), Cloud4C (Singapore), Proofpoint (US), Lacework (US), BMC Software (US), SonicWall (US), Atos (France), Imperva (US), Micro Focus (UK), Aqua Security (Israel), Aviatrix (US), Saviynt (US), Tufin (US), Distology (UK), Fortanix (US), Illumio (US), Fidelis Cybersecurity (US), Valtix (US), Orca Security (US), Ascend Technologies (US), Ermetic (US), Caveonix (US), and AccuKnox (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Private Cloud Market Rising Demand, Future Scope, Market Status, And Forecasts, 2024-2029

The global Private Cloud Market will grow from USD 124.8 billion in 2024 to USD 190.9 billion by 2029 at a compounded annual growth rate (CAGR) of 8.9% during the forecast period, according to a new report by MarketsandMarkets™. The private cloud continues to expand globally because organizations are awakening to the potential of security compliance and efficiency. Many organizations across various industries, including finance, healthcare, and government, have grown awareness about data and privacy.

Private clouds allow organizations to have the required security by offering an isolated physical space needed to address cyber threats and unauthorized access while at the same time giving the organizations exclusive control over security measures protective of data. The private cloud allows one to specify security requirements according to an organization's compliance and data location. This focus on security and compliance drives the global private cloud market significantly.

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List of Key Players in Private Cloud Market:

  • Microsoft (US)
  • Google (US)
  • IBM (US)
  • AWS (US)
  • Oracle (US)
  • VMware (US)
  • Alibaba Cloud (China)
  • HPE (US)
  • Cisco (US)
  • and SAP (Germany)

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Indeed, there are other drivers, but the most important ones are security and compliance. The second critical driver is cost reduction by operational efficiency. From the performance perspective, the private clouds help organizational management optimally utilize resources, acquire the necessary resources, and control an environment better suited to specific activities, reducing overall costs. As the business has begun outsourcing many applications and integrating itself with superior technologies such as AI, ML, and big data analytics, the private cloud has become a perfect ground for these applications. Also, private cloud adoption by organizations, together with the hybrid and multi-cloud strategies, allows the use of private and public clouds' benefits for more versatility, innovation, and efficiency across various sectors today. The implication of the above factors can be extended further by emphasizing the significance of the private clouds in the current business world, making them a strategic IT plan.

The IaaS segment is expected to capture the highest CAGR during the forecast period by service model segment.

The service model segment of the private cloud market is segmented into SaaS, IaaS, and PaaS. The IaaS segment accounted for the highest CAGR during the forecasted period. Laws are essential in the private cloud market since they enable the utilization of computing resources such as virtual machines, storage, and networking over a period; this means that organizations can take full advantage of cloud computing and, at the same time, keep all of the company's data and infrastructure. Moreover, outsourcing operational tasks, optimizing resource utilization, and managing costs of procuring equipment and machinery can be well managed through lead. Also, it has increased security measures and compliances, which are essential for regulatory requirements, particularly in specific fields.

Based on the IaaS, the compute segment is expected to hold the largest market share during the forecast period.

The private cloud market, by laaS, is segmented into computing, storage, and networking. The computing segment is expected to hold the largest market size in the private cloud market during the forecast period. Counting LaaS as a service model in the private cloud market is important because there is a demand for virtual computing resources. With this functionality, organizations can access their business's CPU and memory resources without investing in expensive physical resources. When using compute IaaS, an organization can increase flexibility, scalability, and cost-effectiveness by adequately allocating resources and reducing downtime; this also improves the possibility of controlling the IT environment, protecting data, and meeting regulatory requirements. This model contributes to the quick and massive deployment and scaling of applications in the relevant environment to encourage innovations and enhance operational capacities. Private cloud-based Compute IaaS is very useful for large enterprises that demand much customization in their computing resources and need to adapt quickly to new business requirements while ensuring high levels of security and performance.

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North America is projected to hold the largest market share during the forecast period.

By region, North America will hold the most market share in the worldwide private cloud market in 2024, and this pattern is anticipated to be valid throughout the forecast period. Private cloud solutions are becoming more critical in North America for enterprises that require better security, regulation, and management of organizational IT infrastructure. From this perspective, private clouds are provided with dedicated environments. Therefore, the data is processed more securely than in the case of public clouds; this is especially true in sectors such as healthcare, finance, and government organizations, whose compliance standards demand robust data security solutions. Moreover, private clouds offer organizations the option of having a unique infrastructure that aligns with the organization's operational requirements, which leads to better results.

Moreover, North America is also adopting private cloud services due to the flexibility and scalability of workload management. Companies receive a significant advantage in the possibility of a fast and flexible increase or decrease in the volume of resources, achieved without any adverse effects on such vital factors as security or compliance. This agility enables the firm to pursue innovation and fosters shorter time-to-new-product and time-to-new-service development. Moreover, sophisticated applications such as AL, ML, and big data in private cloud help organizations to leverage data as a necessary tool to gain competitive advantage Thus, private clouds remain a solution that North American businesses must acquire as they progress through digital transformation to adapt to new the needs of modern economies and achieve effective IT infrastructure.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Monday, July 29, 2024

Managed Detection and Response Market Growth, Key Players, Swot Analysis, Dynamics, Drivers, Key Indicators

The global Managed Detection and Response Market size is estimated to be worth USD 4.1 billion in 2024 and is projected to reach USD 11.8 billion by 2029, at a CAGR of 23.5% during the forecast period, according to a new report by MarketsandMarkets™. The Managed Detection and Response (MDR) market is driven by the increasing complexity of cyber threats and the necessity for businesses to maintain robust, real-time security without significant investment in in-house resources.

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List of Key Players in Managed Detection and Response Market:

  • CrowdStrike (US)
  • Rapid7 (US)
  • Red Canary (US)
  • Arctic Wolf (US)
  • Kudelski Security (Switzerland)
  • SentinelOne (US)
  • Proficio (US)
  • Expel (US)
  • Secureworks (US)
  • Alert Logic (US)
  • Trustwave (US)

As cybercriminals employ more advanced tactics, such as artificial intelligence-driven attacks and deepfakes, organizations find it challenging to keep pace using traditional security measures. MDR services provide a crucial lifeline by offering advanced threat intelligence, continuous monitoring, and rapid incident response, all managed by specialized experts. This outsourced model enhances an organization's security posture and allows businesses to focus on their core operations without diverting resources to build and maintain an extensive cybersecurity infrastructure internally. The rising demand for such comprehensive, efficient, and cost-effective security solutions is a crucial factor propelling the growth of the MDR market.

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"By security type, the cloud security segment is expected to demonstrate the highest growth rate during the forecast period."

The anticipated surge in growth for the cloud security segment within the managed detection and response (MDR) market underscores the escalating importance of safeguarding cloud-based assets against evolving cyber threats. As businesses increasingly migrate their operations and data to the cloud, they encounter unique security challenges stemming from the distributed nature of cloud environments. The cloud security segment of the MDR market addresses these challenges by offering specialized solutions tailored to monitor, detect, and respond to threats targeting cloud infrastructure, applications, and data. Leveraging advanced technologies such as artificial intelligence, machine learning, and automation, these solutions provide organizations with comprehensive visibility and proactive threat detection capabilities across their cloud environments. With the adoption of cloud services continuing to soar and cyber threats becoming more sophisticated, the demand for cloud security within the MDR market is poised for robust growth as businesses prioritize the protection of their cloud-based assets.

“Based on organization size, the SMEs segment is projected to exhibit the highest growth rate during the forecast period.”

The projected highest growth rate for the SMEs segment underscores the increasing recognition among smaller organizations of the critical importance of robust cybersecurity measures. As SMEs become more digitally driven and interconnected, they face a rising tide of cyber threats, including malware, phishing, and ransomware attacks. Many SMEs need more resources and expertise to implement comprehensive cybersecurity solutions internally. Managed Detection and Response (MDR) services offer a viable solution by providing SMEs with access to advanced threat detection, continuous monitoring, and expert incident response capabilities on a subscription basis. These services enable SMEs to enhance their security posture without needing significant upfront investment or dedicated cybersecurity personnel. As SMEs increasingly prioritize cybersecurity to protect their operations, data, and reputation, the demand for MDR solutions tailored to their needs is expected to surge, driving robust growth in this segment during the forecast period.

“Asia Pacific is anticipated to experience substantial growth with the highest CAGR during the forecast period. “

As countries across the Asia Pacific undergo rapid digital transformation, fueled by expanding internet access, smartphone penetration, and adoption of cloud services, they become prime targets for cyber threats. The region's diverse regulatory landscape, evolving data protection laws, and compliance requirements heighten the urgency for robust cybersecurity measures. Managed Detection and Response (MDR) services offer organizations in Asia Pacific a proactive approach to cybersecurity, providing continuous monitoring, threat detection, and incident response capabilities to mitigate evolving cyber threats effectively. With businesses in the region increasingly prioritizing cybersecurity to safeguard their digital assets and maintain regulatory compliance, the demand for MDR solutions is poised for substantial growth, driving the highest CAGR in Asia Pacific during the forecast period.

Market Players

The major players in the Managed Detection and Response (MDR) market are CrowdStrike (US), Rapid7 (US), Red Canary (US), Arctic Wolf (US), Kudelski Security (Switzerland), SentinelOne (US), Proficio (US), Expel (US), Secureworks (US), Alert Logic (US), Trustwave (US), Mandiant (US), Binary Defense (US), Sophos (UK), eSentire (Canada), Deepwatch (US), Netsurion (US), GoSecure (Canada), LMNTRIX (Australia), UnderDefense (US), Ackcent (Spain), Cybereason (US), Critical Start (US), Forescout (US), and Critical Insight (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Friday, July 26, 2024

Micro Mobile Data Center Market 2023: - Size, Research Update, Future Scope, Revenue, Pricing Trends, Regional Outlook 2030

The global Micro Mobile Data Center Market is expected to grow from USD 5.2 billion in 2024 to USD 9.6 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 13.3% during the forecast period, according to a new report by MarketsandMarkets™. Micro Mobile Data Centers (MMDCs) are compact, portable solutions that provide essential computing, storage, and networking capabilities in diverse environments.

They offer flexibility and scalability, catering to the increasing demand for edge computing and IoT applications. With their modular design and mobility, MMDCs are well-suited for rapid deployment in remote locations or temporary setups, making them integral components of modern IT infrastructure.

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Micro Mobile Data Center Market Dynamics:

Drivers:

  1. High emphasis on security and threat detection integrated systems.

Restraints:

  1. Lack of standardization.

Opportunities:

  1. Focus on flexible and scalable IT infrastructure.

List of Key Players in Micro Mobile Data Center Market:

  • Schneider Electric (France)
  • HPE(US)
  • Dell(US)
  • Vertiv(US)
  • Huawei(China)
  • Eaton(Ireland)
  • IBM(US)
  • Rittal (Germany)
  • Panduit(US)
  • and Stulz(Germany)

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By application, the edge computing & IoT deployment segment will hold the largest market size during the forecast period.

With the rise of edge computing, processing is moved closer to the data source, reducing latency and improving efficiency. Edge computing enables real-time data analysis and decision-making, crucial for applications like IoT, where immediate responses are often necessary. Micro mobile data centers provide the infrastructure needed to support IoT deployments by offering computing power and storage capacity close to IoT devices.

Businesses are increasingly adopting edge computing solutions to meet the demands of real-time applications and reduce latency. This demand drives the need for micro mobile data centers that can be quickly deployed at the edge. The IoT market continues to expand across various industries, including manufacturing, healthcare, transportation, and smart cities.

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By region, the Asia Pacific will grow at the highest growth rates during the forecast period.

The Asia Pacific region is experiencing a significant surge in the adoption of micro mobile data centers, driven by several key growth factors. These compact and versatile data centers offer unique advantages that align with the region's dynamic technological landscape and burgeoning digital infrastructure needs. The Asia Pacific region is home to some of the fastest-growing cities globally. Countries like China, India, and Japan heavily invest in smart city projects, which require robust, low-latency data processing capabilities. The deployment of 5G technology is accelerating across the Asia Pacific region. Nations such as South Korea, China, and Japan are at the forefront of 5G implementation. Micromobile data centers support the 5G infrastructure by providing localized data processing, which is essential for minimizing latency and enhancing network performance.

Key Players

Some of the key players operating in the micro mobile data center market are – Schneider Electric (France), HPE(US), Dell(US), Vertiv(US), Huawei(China), Eaton(Ireland), IBM(US), Rittal (Germany), Panduit(US), and Stulz(Germany).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Thursday, July 25, 2024

Virtual Extensible LAN Market: Growth Rate, Segment, Industry Analysis, Share & Size

The global Virtual Extensible LAN Market size is expected to reach USD 3.2 billion by 2029 from USD 1.6 billion in 2024, at a CAGR of 15.0 % during 2024–2029, according to a new report by MarketsandMarkets™. The shift towards network virtualization is driving demand for VXLAN. Virtualization allows organizations to create more agile and flexible network environments. VXLAN, by creating virtual networks overlaid on physical infrastructure, supports this trend by offering enhanced scalability and segmentation, essential for modern virtualized data centers and cloud environments.

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List of Key Players in Virtual Extensible LAN Market:

  • Cisco Systems (US)
  • Hewlett Packard Enterprise (US)
  • VMware (US)
  • Juniper Networks (US)
  • Arista Networks (US)
  • Nutanix
  • (US)
  • NVIDIA Corporation (US)
  • Citrix Systems (US)
  • Dell Technologies Inc (US)
  • Microsoft Corporation
  • (US)
  • Huawei (China)
  • Nokia Corporation (Finland)

The healthcare vertical segment is projected to register the highest CAGR during the forecast period.

Healthcare organizations rely on VXLAN to create secure, scalable networks that support the increasing use of digital health technologies and electronic health records (EHR). VXLAN enables the segmentation of sensitive patient data, ensuring compliance with regulatory requirements like HIPAA. It also facilitates seamless connectivity across different locations, supporting telemedicine, remote monitoring, and mobile health applications. By providing a flexible network infrastructure, VXLAN helps healthcare providers improve patient care and operational efficiency.

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The VXLAN Enabled Network Operating Systems (OS) software segment contributed the largest market share in the VXLAN  market during the forecast period.

VXLAN-enabled network operating systems (OS) provide the necessary software framework to support VXLAN features, such as the encapsulation and decapsulation of VXLAN packets and the management of VXLAN tunnels. Major network operating systems solutions, including Cisco's NX-OS, Arista's EOS, and Juniper's Junos, offer robust VXLAN support, enabling network devices to efficiently handle the complexities of network virtualization. These network operating systems platforms come with advanced features like automated provisioning, network segmentation, and policy enforcement. They are designed to optimize network performance and scalability, making them suitable for large-scale deployments in data centers and enterprise environments.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

The VXLAN market in the Asia Pacific region is expanding rapidly, driven by significant investments in cloud infrastructure and data center modernization. Countries like China, India, and Japan are at the forefront of this growth, with major cloud service providers and enterprises upgrading their network infrastructures to support digital transformation initiatives. The increasing adoption of cloud computing, along with the need for scalable, multi-tenant network environments, has propelled the demand for VXLAN. Additionally, the proliferation of IoT devices in sectors such as manufacturing, smart cities, and healthcare is creating a need for robust network solutions that can handle extensive, dispersed endpoints while ensuring high performance and security. VXLAN addresses these needs by providing scalable network segmentation and efficient traffic management, essential for managing large-scale, dynamic networks.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Wednesday, July 24, 2024

Global Identity Threat Detection and Response Market Trends, Evaluating Share And Scope For 2023-2030

The global Identity Threat Detection and Response Market size is projected to grow from USD 12.8 billion in 2024 to USD 35.6 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 22.6% during the forecast period, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period, according to a new report by MarketsandMarkets™. The expansion of identity threat detection and response (ITDR) is propelled by the continuously evolving global threat landscape and combating threat-targeting identities and identity systems. ITDR provides response strategies ensuring the protection of sensitive and confidential data.

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Identity Threat Detection and Response Market Dynamics:

Drivers:

1.     Rise in user identity targeted cyber crimes

2.     Evolving remote work landscape.

3.     Growing regulatory environment

Restraints:

1.     Navigating complexities of solutions for small businesses.

2.     Privacy concerns due to collection of extensive user activity data

3.     Difficulty in distinguishing between genuine threats and false alarms

Opportunities:

1.     Inclusion of AI/ML.

2.     Growing trend toward cloud-based services

3.     Improving communication and data exchange through integration of systems

List of Key Players in Identity Threat Detection and Response Market:

  • Microsoft (US)
  • IBM (US)
  • CrowdStrike (US)
  • Zscaler (US)
  • Tenable (US)
  • Veronis (US)
  • BeyondTrust (US)
  • CyberArk (US)
  • Proofpoint (US)
  • Quest (US)

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Governments worldwide increasingly emphasize the importance of robust identity threat detection and response (ITDR) solutions to counter growing cyber threats and safeguard critical infrastructure. Key initiatives include funding research and development grants, supporting startups through grants and incubator programs, and enforcing data privacy regulations like GDPR and CCPA. They also promote cybersecurity frameworks, critical infrastructure protection standards, and public awareness campaigns. Collaboration with the private sector, through partnerships and procurement policies, further drives ITDR market growth. These efforts underscore a global recognition of ITDR's significance in enhancing digital security and compliance with industry regulations.

"By deployment mode, the cloud segment is expected to demonstrate the highest growth rate in the identity threat detection and response market during the forecast period."

The Identity Threat Detection and Response (ITDR) market is experiencing a notable shift towards cloud-based deployments, which are projected to dominate in the coming years. Cloud solutions offer various advantages, including scalability, reduced infrastructure costs, faster deployment, improved accessibility, and automatic updates. With businesses increasingly adopting cloud technologies and prioritizing agility and innovation, cloud-based ITDR solutions align well with this evolving landscape. The cybersecurity skills shortage further drives the preference for cloud solutions, given their built-in automation and ease of management. While on-premise ITDR solutions may still be favored in scenarios with stringent data security requirements, the overall trend favors cloud-based deployments due to their scalability, agility, and cost-effectiveness. Cloud providers continue to innovate and enhance their offerings, making them increasingly attractive to businesses of all sizes, ultimately shaping the dominance of cloud-based ITDR in the foreseeable future.

“Based on organization size, the SMEs segment is projected to exhibit the highest growth rate at the highest CAGR during the forecast period.”

The Identity Threat Detection and Response (ITDR) market is set for significant growth, particularly among Small and Medium-Sized Enterprises, driven by several key factors. SMEs face increased vulnerability due to limited security resources, a growing reliance on digital tools, and evolving cyber threats. Heightened awareness of cyber risks and emerging data privacy regulations are pressuring SMEs to invest in ITDR solutions. The affordability and scalability of cloud-based ITDR solutions further contribute to SME adoption. These solutions offer improved threat detection, enhanced user access control, and simplified compliance management, positioning SMEs as pivotal drivers of growth in the ITDR market.

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“Asia Pacific is anticipated to experience substantial growth with the highest CAGR  in the identity threat detection and response market during the forecast period. “

The Identity Threat Detection and Response (ITDR) market is experiencing remarkable growth globally, particularly in the Asia-Pacific region, where it is projected to witness the highest Compound Annual Growth Rate. This surge is fueled by several factors specific to the area. APAC's rapid digital transformation, propelled by adopting cloud computing, mobile technologies, and e-commerce platforms, creates an expanded attack surface for cyber threats. Heightened regulatory focus on data privacy regulations in countries like China, India, and Australia drives the demand for robust ITDR solutions to ensure compliance. The emergence of domestic cybersecurity vendors in APAC and the increasing adoption of cloud-based ITDR solutions contribute to market growth. Government initiatives, such as heavy investments in cybersecurity infrastructure and public-private partnerships, create a supportive environment for the ITDR market's expansion. Despite facing challenges like a shortage of skilled cybersecurity professionals, the APAC region's unique dynamics position it as a key driver of ITDR market growth. It is crucial in protecting critical infrastructure and businesses against cyber threats in the digital age.

Market Players

The major players in the identity threat detection and response market are Microsoft (US), IBM (US), CrowdStrike (US), Zscaler (US), Tenable (US), Veronis (US), BeyondTrust (US), CyberArk (US), Proofpoint (US), Quest (US), Oort(US), Vectra (US), Proficio (US), Qomplx (US), Adaptive Shield ( Israel), Acalvio (US), Authomize (Israel), Illusive (US), Mindfire (UAE), Rezonate (US), Semperis (US), Sentinelone (US), Silverfort (Israel), Netwrix (US), Vericlouds (US), Microminder (UK), Quorum Cyber (UK) and Mixmode (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com


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