Thursday, May 16, 2024

Influencer Marketing Platform Market: Growth Rate, Segment, Industry Analysis, Share & Size

Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers.

Leading Companies of Influencer Marketing Platform Market:

Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France)

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Influencer Marketing Platform Market Dynamics:

Drivers:

  1. Rising adoption of AI driven solutions boost the growth of market.

Restraints:

  1. Complexity in ROI measurement impedes the growth of market.

Opportunities:

  1. Rising shift towards OTT platforms and social media channels.

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Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

Software segment to account for the largest market size during the forecast period.

Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.

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Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the influencer marketing platform market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.

Major vendors in the global Influencer marketing platform market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

ITDR Market Size 2024: Global Industry Share, Revenue, Business Growth, Demand And Applications To 2030

The global Identity Threat Detection and Response Market size is projected to grow from USD 12.8 billion in 2024 to USD 35.6 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 22.6% during the forecast period, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period, according to a new report by MarketsandMarkets™. The expansion of identity threat detection and response (ITDR) is propelled by the continuously evolving global threat landscape and combating threat-targeting identities and identity systems. ITDR provides response strategies ensuring the protection of sensitive and confidential data.

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Identity Threat Detection and Response Market Dynamics:

Drivers:

  1. Rise in user identity targeted cyber crimes
  2. Evolving remote work landscape.
  3. Growing regulatory environment

Restraints:

  1. Navigating complexities of solutions for small businesses.
  2. Privacy concerns due to collection of extensive user activity data
  3. Difficulty in distinguishing between genuine threats and false alarms

Opportunities:

  1. Inclusion of AI/ML.
  2. Growing trend toward cloud-based services
  3. Improving communication and data exchange through integration of systems

List of Key Players in Identity Threat Detection and Response Market:

  • Microsoft (US)
  • IBM (US)
  • CrowdStrike (US)
  • Zscaler (US)
  • Tenable (US)
  • Veronis (US)
  • BeyondTrust (US)
  • CyberArk (US)
  • Proofpoint (US)
  • Quest (US)

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Governments worldwide increasingly emphasize the importance of robust identity threat detection and response (ITDR) solutions to counter growing cyber threats and safeguard critical infrastructure. Key initiatives include funding research and development grants, supporting startups through grants and incubator programs, and enforcing data privacy regulations like GDPR and CCPA. They also promote cybersecurity frameworks, critical infrastructure protection standards, and public awareness campaigns. Collaboration with the private sector, through partnerships and procurement policies, further drives ITDR market growth. These efforts underscore a global recognition of ITDR's significance in enhancing digital security and compliance with industry regulations.

"By deployment mode, the cloud segment is expected to demonstrate the highest growth rate in the identity threat detection and response market during the forecast period."

The Identity Threat Detection and Response (ITDR) market is experiencing a notable shift towards cloud-based deployments, which are projected to dominate in the coming years. Cloud solutions offer various advantages, including scalability, reduced infrastructure costs, faster deployment, improved accessibility, and automatic updates. With businesses increasingly adopting cloud technologies and prioritizing agility and innovation, cloud-based ITDR solutions align well with this evolving landscape. The cybersecurity skills shortage further drives the preference for cloud solutions, given their built-in automation and ease of management. While on-premise ITDR solutions may still be favored in scenarios with stringent data security requirements, the overall trend favors cloud-based deployments due to their scalability, agility, and cost-effectiveness. Cloud providers continue to innovate and enhance their offerings, making them increasingly attractive to businesses of all sizes, ultimately shaping the dominance of cloud-based ITDR in the foreseeable future.

“Based on organization size, the SMEs segment is projected to exhibit the highest growth rate at the highest CAGR during the forecast period.”

The Identity Threat Detection and Response (ITDR) market is set for significant growth, particularly among Small and Medium-Sized Enterprises, driven by several key factors. SMEs face increased vulnerability due to limited security resources, a growing reliance on digital tools, and evolving cyber threats. Heightened awareness of cyber risks and emerging data privacy regulations are pressuring SMEs to invest in ITDR solutions. The affordability and scalability of cloud-based ITDR solutions further contribute to SME adoption. These solutions offer improved threat detection, enhanced user access control, and simplified compliance management, positioning SMEs as pivotal drivers of growth in the ITDR market.

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“Asia Pacific is anticipated to experience substantial growth with the highest CAGR  in the identity threat detection and response market during the forecast period. “

The Identity Threat Detection and Response (ITDR) market is experiencing remarkable growth globally, particularly in the Asia-Pacific region, where it is projected to witness the highest Compound Annual Growth Rate. This surge is fueled by several factors specific to the area. APAC's rapid digital transformation, propelled by adopting cloud computing, mobile technologies, and e-commerce platforms, creates an expanded attack surface for cyber threats. Heightened regulatory focus on data privacy regulations in countries like China, India, and Australia drives the demand for robust ITDR solutions to ensure compliance. The emergence of domestic cybersecurity vendors in APAC and the increasing adoption of cloud-based ITDR solutions contribute to market growth. Government initiatives, such as heavy investments in cybersecurity infrastructure and public-private partnerships, create a supportive environment for the ITDR market's expansion. Despite facing challenges like a shortage of skilled cybersecurity professionals, the APAC region's unique dynamics position it as a key driver of ITDR market growth. It is crucial in protecting critical infrastructure and businesses against cyber threats in the digital age.

Market Players

The major players in the identity threat detection and response market are Microsoft (US), IBM (US), CrowdStrike (US), Zscaler (US), Tenable (US), Veronis (US), BeyondTrust (US), CyberArk (US), Proofpoint (US), Quest (US), Oort(US), Vectra (US), Proficio (US), Qomplx (US), Adaptive Shield ( Israel), Acalvio (US), Authomize (Israel), Illusive (US), Mindfire (UAE), Rezonate (US), Semperis (US), Sentinelone (US), Silverfort (Israel), Netwrix (US), Vericlouds (US), Microminder (UK), Quorum Cyber (UK) and Mixmode (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Wednesday, May 15, 2024

Cloud Security Market Demand | Global Overview, Value Analysis, Leading Players Review And Forecast To 2024

The global Cloud Security Market size is projected to grow from USD 40.7 billion in 2023 to USD 62.9 billion by 2028 at a CAGR of 9.1% during the forecast period, according to a new report by MarketsandMarkets™. The cloud security market experienced substantial growth due to the rising adoption of multi-cloud environments, the expansion of DevSecOps practices, increased utilization of AI and ML for cloud security, and the growing trend of BYOD and CYOD, which led to an increased demand for cloud security solutions.

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Cloud Security Market Dynamics:

Drivers:

  1. Increasing adoption of multi-cloud environments.
  2. Growth of DevSecOps
  3. High adoption of AI and ML solutions
  4. Upsurge in BYOD and CYOD trends

Restraints:

  1. Lack of awareness regarding cloud security.
  2. Complexity in cloud security management
  3. High navigation costs and stringent regulations
  4. Reliance of organizations on cloud security providers

Opportunities:

  1. Development of cloud computing landscape
  2. Growth of mobile computing
  3. High adoption of IoT devices
  4. Sophistication of cybercriminals.

List of Key Players in Cloud Security Market:

  • IBM (US)
  • Broadcom (US)
  • Check Point (Israel and US)
  • Google (US)
  • AWS (US)
  • Zscaler (US)
  • Akamai Technologies (US)
  • Forcepoint (US)
  • Fortinet (US)
  • F5 (US)
  • Qualys (US)
  • TrendMicro (Japan)
  • Palo Alto Networks (US)

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By vertical segment, the retail & eCommerce vertical will grow at the highest CAGR during the forecasted period.

The retail and eCommerce industry is experiencing the highest CAGR in the cloud security market due to the increased adoption of cloud technologies for digital transformation. Data protection has become a priority, with more sensitive customer data and financial transactions being processed in the cloud. Retailers also face a higher risk of cyberattacks and data breaches, leading to the demand for advanced cloud security solutions. The COVID-19 pandemic has further accelerated the shift towards online shopping, boosting the adoption of cloud technologies in this sector. To tap into this growth opportunity, cloud security providers are customizing their solutions to meet the specific needs of retail and eCommerce, ensuring seamless integration and compliance with industry regulations. Thus, the retail and eCommerce segment is projected to have the highest CAGR during the forecast period.

By Type, Visibility and Risk Assessment holds the largest market size during the forecast period.

By type, Visibility and Risk Assessment hold the largest market size in the cloud security market due to their critical role in enhancing overall cloud security. As cloud environments grow in complexity and scale, organizations face challenges in effectively identifying and managing potential security risks. Visibility solutions provide real-time insights into cloud assets, configurations, and activities, enabling businesses to monitor and detect any suspicious behavior or vulnerabilities proactively. On the other hand, risk assessment tools help organizations assess the security posture of their cloud infrastructure, applications, and data. By conducting thorough risk assessments, businesses can prioritize security measures, allocate resources efficiently, and proactively address potential threats. These capabilities are essential as they empower organizations to stay ahead of evolving cyber threats and maintain a robust security posture in their cloud deployments. The need for comprehensive visibility and risk assessment solutions has grown exponentially as businesses recognize their critical role in safeguarding sensitive data and maintaining compliance with industry regulations.

By region, the Asia Pacific market is to grow at the highest CAGR during the forecast period.

The Asia Pacific region demonstrates solid technological adoption, with a mix of developed and growing economies like China, Japan, India, Australia and New Zealand, and Singapore. Additionally, the governments in the region actively promote internet accessibility, driving demand for cloud security solutions. Also, policy improvements and regulatory enhancements, such as strengthened privacy regulations in Australia, boost adoption. Moreover, unique cybersecurity risks and rising data protection awareness accelerate the demand for cloud security in the region. Furthermore, collaborative initiatives and the adoption of SASE solutions reinforce the region’s position as the fastest-growing market for cloud security. Thus, Asia Pacific has the highest CAGR in the cloud security market.

Market Players:

IBM (US), Broadcom (US), Check Point (Israel and US), Google (US), AWS (US), Zscaler (US), Akamai Technologies (US), Forcepoint (US), Fortinet (US), F5 (US), Qualys (US), TrendMicro (Japan), Palo Alto Networks (US), Proofpoint (US), Tenable (US), Netskope (US), Microsoft (US), Cisco (US), Imperva (US), Trellix (US), Rapid7 (US), Skyhigh Security (US), FireMon (US), Sysdig (US), LookOut (US), Fidelis Cybersecurity (US), DataTheorem (US), OpsCompass (US), Tufin (US), Menlo Security (US), Tigera (US), Orca Security (US), Ascend Technologies (US), Secberus (US), Ermetic (Israel), Sonrai Security (US), Wiz (US), Caveonix (US), Banyan cloud (US), and AccuKnox (US) are the key players and other players in the cloud security market.

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Predictive Maintenance Market 2030: Key Companies, Trends, Growth And Regional Forecasts

The global Predictive Maintenance Market size is estimated to grow from USD 10.6 billion in 2024 to USD 47.8 billion in 2029, at a CAGR of 35.1% during the forecast period, according to a new report by MarketsandMarkets™. The driving factors for the predictive maintenance market include the widespread adoption of emerging technologies like IoT sensors and data analytics, enabling real-time monitoring of equipment health.

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Predictive Maintenance Market Dynamics:

Drivers:

  1. Advent of ML and AI.
  2. encouraging predictive maintenance vendors and service providers to adopt digitized systems for in-store activities

Restraints:

  1. Lack of skilled workforce.

Opportunities:

  1. Enhanced asset management is increasingly essential across diverse industries.
  2. Real-time condition monitoring to assist in taking rapid actions

List of Key Players in Predictive Maintenance Market:

  • IBM (US)
  • ABB (Switzerland)
  • Schneider Electric (France)
  • AWS (US)
  • Google (US)
  • Microsoft (US)
  • Hitachi (Japan)
  • SAP (Germany)
  • SAS Institute (US)
  • Software AG (Germany)

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The integration of machine learning (ML) and artificial intelligence (AI) algorithms allows for predictive analysis of potential failures, reducing downtime and optimizing asset performance. Organizations are increasingly focused on cost savings and operational efficiency, driving the need for proactive maintenance strategies to minimize unplanned downtime and maximize productivity. Additionally, regulatory requirements and the shift towards predictive analytics-driven decision-making further contribute to the growth of the predictive maintenance market.

By component, the services segment to account for higher CAGR during the forecast period.

The services segment plays a crucial role in the predictive maintenance market, serving as a core component essential for the efficient operation of software solutions. Many companies are turning to intelligent devices, robust AI systems, and Industrial Internet of Things (IIoT) solutions to monitor the health and productivity of critical equipment, aiming to minimize costly production shutdowns. Remote monitoring of machinery and equipment has become a significant priority for organizations grappling with challenges in detecting machinery failures. The adoption of predictive maintenance services, including IoT, has become imperative to mitigate the risks and failures of machines across various industries. Within the services segment, managed and professional services are considered vital for enhancing overall process efficiency.

By Technique, Vibration Analysis is expected to hold the largest market size for the year 2024.

Vibration analysis is a crucial technique employed primarily for high-speed rotating equipment in predictive maintenance strategies. It enables technicians to monitor the vibrations of machines using handheld analyzers or real-time sensors integrated into the equipment itself. Machines operating optimally exhibit specific vibration patterns, which can be compared against known standards. However, as components like bearings and shafts wear down or develop faults, they generate distinct vibration patterns, signaling potential issues. By continuously monitoring equipment vibrations, trained technicians can identify deviations from normal patterns and diagnose problems early on. The range of issues detectable through vibration analysis is extensive and includes misalignment, bent shafts, unbalanced components, loose mechanical parts, and motor irregularities.

By Vertical, Automotive & Transportation is projected to grow at the highest CAGR during the forecast period.

As automotive technology progresses rapidly, traditional fault detection methods are inadequate for ensuring vehicle smoothness. However, modern automobiles are equipped with various sensors, instruments, and cameras that generate diverse data. Leveraging this data, past service records, and employing AI and ML, predictive maintenance in the automotive & transportation sector emerges as a powerful solution to enhance vehicle performance and minimize downtime. The surge in intelligent technologies has spurred predictive maintenance investments in transportation, particularly accelerated by the Covid-19 crisis, where consumer preferences shifted towards individual mobility due to health and safety concerns, leading to an increased demand for cars. This demand surge, coupled with slowed new vehicle production, is driving the resurgence of the used car market. Predictive maintenance plays a crucial role in reducing the lifespan of used cars and preventing unexpected downtimes. Solutions like IBM's monitoring for connected vehicles and collaborations between automakers and tech companies like Ford, CARUSO, and HIGH MOBILITY showcase the industry's commitment to leveraging predictive maintenance for improved operations and customer services.

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Middle East & Africa is expected to grow at the second-highest CAGR during the forecast period.

The Middle East & Africa (MEA) lacks technological development as well as primary business growth in many verticals. Slow economic growth and geopolitical conditions are the major hurdles to the growth of the predictive maintenance market in the region. Moreover, it generates the majority of the revenues from natural resources. The government policy in the United Arab Emirates (UAE) is supportive of the industry with the vision to be one of the most technologically advanced nations by 2022. The proliferation of telecom and IT-enabled industry in the African countries is steering the growth of AI-based IoT companies in the region. The major reasons that are said to influence the growth of the predictive maintenance market in the region are the increasing investments in data center infrastructures and the growing number of high-growth start-ups. Only a few countries, such as the UAE, Israel, and Qatar, across the region, are advancing in this market at an economical pace. The UAE, Israel, and Qatar have demonstrated a strong commitment toward the development and implementation of AI and IoT technologies.

The major predictive maintenance hardware, solution and service providers include IBM (US), ABB (Switzerland), Schneider Electric (France), AWS (US), Google (US), Microsoft (US), Hitachi (Japan), SAP (Germany), SAS Institute (US), Software AG (Germany), TIBCO Software (US), Altair (US), Oracle (US), Splunk (US), C3.ai (US), Emerson (US), GE (US), Honeywell (US), Siemens (Germany), PTC (US), Dingo (Australia), Uptake (US), Samotics (Netherlands), WaveScan (Singapore), Quadrical Ai (Canada), UpKeep (US), Limble (US), SenseGrow (US), Presage Insights (India), Falcon Labs (India). These companies have used both organic and inorganic growth strategies such as product launches, acquisitions, and partnerships to strengthen their position in the predictive maintenance market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Tuesday, May 14, 2024

Wireless Broadband in Public Safety Market Size, Share, Trends, And Forecasted Growth For 2024-2030

The global Wireless Broadband in Public Safety Market size is expected to reach USD 126.9 billion by 2029 from USD 40.2 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period, according to a new report by MarketsandMarkets™. The competitive landscape and the existence of a robust vendor ecosystem play a pivotal role in propelling innovation and development within the wireless broadband in public safety market.

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Wireless Broadband in Public Safety Market Dynamics:

Drivers:

  1. Surge in usage of mobile phones and internet connectivity.
  2. Enhancement in public safety and availability of real-time information
  3. Cybersecurity and data protection

Restraints:

  1. Security breaches and interception.
  2. Network congestion in critical situations

Opportunities:

  1. Enhancing next-generation technologies and availability of wireless broadband in rural areas.
  2. Convergence of public safety and commercial networks

List of Key Players in Wireless Broadband in Public Safety Market:

  • AT&T(US)
  • Verizon Communications Inc (US)
  • Cisco Systems
  • Inc (US)
  • Ericsson (Sweden)
  • Huawei Technologies Co. Ltd (China)
  • Broadcom (US)
  • HPE Aruba Networks (US)
  • Extreme Networks (US)
  • Juniper Networks (US)
  • Motorola Solutions (US)

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The dynamic competition among technology providers fosters a continuous push for advancements, driving the evolution of more sophisticated and cost-effective solutions. In this competitive environment, companies strive to outpace each other in introducing cutting-edge features, improving system interoperability, and enhancing overall performance. The race to meet and exceed market demands encourages rapidly integrating emerging technologies into wireless broadband in public safety, such as 5G Networks, Mission-Critical Push-to-Talk (MCPTT), Body-Worn Cameras and Sensors, Internet of Things (IoT) Integration, and advanced Data Analytics. As vendors vie for market share, customers benefit from diverse options, leading to an accelerated pace of innovation and a broader range of choices. The competitive forces within the wireless broadband in public safety market catalyze continuous improvement, ensuring that the sector remains at the forefront of technological advancements while fostering sustained market growth.

“Based on application, critical communications segment to hold the largest market size during the forecast period.”

Within the wireless broadband in public safety market, the critical communications segment is estimated to capture the largest market size throughout the forecast period of 2024-2029. There's an expanding demand for public safety LTE (Long-Term Evolution) due to its dependable and high-speed data connectivity, perfectly suited for mission-critical tasks in disaster response, law enforcement, and emergency medical services. As public safety organizations strive to elevate their communication functionalities, the adoption of public safety LTE is expected to witness a substantial rise. The increasing prevalence of next-generation technologies like 5G presents even faster data speeds, coupled with ultra-low latency and network slicing. Network slicing allows for creating dedicated networks specifically designed for public safety applications. This enhanced performance will support critical applications such as real-time video streaming and remote surgery. Furthermore, governments worldwide acknowledge the criticality of public safety broadband networks and actively invest in infrastructure development through initiatives and mandates. These endeavors will generate a significant demand for solutions in critical communication. Finally, strict regulations exist regarding public safety communication, emphasizing the need for reliability, security, and constant availability. These regulations ensure that critical communication solutions adhere to these strict requirements. Consequently, the demand for dependable and secure communication technologies is projected to continue upward. In essence, the convergence of these factors will propel the critical communications segment to the forefront of wireless broadband in public safety market during the forecast period.

“Based on end user, first responders segment is expected to hold a higher growth rate during the forecast period.”

Anticipated to achieve a higher growth rate within the wireless broadband in public safety market throughout the 2024-2029 forecast period, the first responders segment is driven by a compelling need for enhanced situational awareness and accelerated response times. Wireless broadband empowers first responders in several ways. It facilitates real-time data sharing, enabling the exchange of critical information like live video feeds, medical records, and building plans. This fosters superior coordination, swifter decision-making, and a more streamlined emergency response. Wireless broadband strengthens operational efficiency through seamless communication between first responders deployed in the field and command centers. This leads to faster resource allocation, improved personnel tracking, and a more coordinated overall approach during operations. Real-time access to crucial data like weather updates, hazardous material information, and criminal records enhances safety for first responders by enabling better risk assessment and safer operations. Furthermore, governments worldwide increasingly recognize the importance of equipping first responders with cutting-edge technologies. This surge in government funding will directly propel growth within the first responder segment of the wireless broadband in public safety market. Lastly, the ever-changing landscape of emergencies and public safety threats, encompassing everything from natural disasters to cyberattacks and active shooter situations, necessitates ever-more sophisticated communication tools for first responders. Wireless broadband offers high bandwidth, reliability, and security essential for tackling these evolving challenges, thereby accelerating adoption within the first responder segment. In essence, the emphasis on faster response times, heightened situational awareness, government funding directed towards public safety technologies, and the continuous evolution of threats all merge to fuel the projected higher growth rate of the first responders segment in the wireless broadband in public safety market during the forecast period.

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“Asia Pacific is expected to hold a higher growth rate during the forecast period.”

The Asia-Pacific region is poised to experience the highest growth rate in the global wireless broadband for public safety market during the 2024-2029 forecast period. This surge is driven by a confluence of factors. Flourishing economies and supportive government initiatives are leading to increased investments in public safety infrastructure, focusing on advanced communication networks for first responders. The vast population of the Asia-Pacific region presents a significant untapped market for wireless broadband solutions. This, coupled with growing security concerns related to terrorism, natural disasters, and cybercrime, further accelerates the demand for robust and reliable public safety communication networks. Consequently, the Asia-Pacific region is expected to dominate the growth of wireless broadband in public safety market for the foreseeable future.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

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Mr. Aashish Mehra
MarketsandMarkets™ INC.

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Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Identity Threat Detection and Response Market Growth, Trends, Industry Outlook, Growth Opportunity And Forecast (2024 - 2030)

The global Identity Threat Detection and Response Market size is projected to grow from USD 12.8 billion in 2024 to USD 35.6 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 22.6% during the forecast period, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period, according to a new report by MarketsandMarkets™. The expansion of identity threat detection and response (ITDR) is propelled by the continuously evolving global threat landscape and combating threat-targeting identities and identity systems. ITDR provides response strategies ensuring the protection of sensitive and confidential data.

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Identity Threat Detection and Response Market Dynamics:

Drivers:

  1. Rise in user identity targeted cyber crimes
  2. Evolving remote work landscape.
  3. Growing regulatory environment

Restraints:

  1. Navigating complexities of solutions for small businesses.
  2. Privacy concerns due to collection of extensive user activity data
  3. Difficulty in distinguishing between genuine threats and false alarms

Opportunities:

  1. Inclusion of AI/ML.
  2. Growing trend toward cloud-based services
  3. Improving communication and data exchange through integration of systems

List of Key Players in Identity Threat Detection and Response Market:

  • Microsoft (US)
  • IBM (US)
  • CrowdStrike (US)
  • Zscaler (US)
  • Tenable (US)
  • Veronis (US)
  • BeyondTrust (US)
  • CyberArk (US)
  • Proofpoint (US)
  • Quest (US)

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Governments worldwide increasingly emphasize the importance of robust identity threat detection and response (ITDR) solutions to counter growing cyber threats and safeguard critical infrastructure. Key initiatives include funding research and development grants, supporting startups through grants and incubator programs, and enforcing data privacy regulations like GDPR and CCPA. They also promote cybersecurity frameworks, critical infrastructure protection standards, and public awareness campaigns. Collaboration with the private sector, through partnerships and procurement policies, further drives ITDR market growth. These efforts underscore a global recognition of ITDR's significance in enhancing digital security and compliance with industry regulations.

"By deployment mode, the cloud segment is expected to demonstrate the highest growth rate in the identity threat detection and response market during the forecast period."

The Identity Threat Detection and Response (ITDR) market is experiencing a notable shift towards cloud-based deployments, which are projected to dominate in the coming years. Cloud solutions offer various advantages, including scalability, reduced infrastructure costs, faster deployment, improved accessibility, and automatic updates. With businesses increasingly adopting cloud technologies and prioritizing agility and innovation, cloud-based ITDR solutions align well with this evolving landscape. The cybersecurity skills shortage further drives the preference for cloud solutions, given their built-in automation and ease of management. While on-premise ITDR solutions may still be favored in scenarios with stringent data security requirements, the overall trend favors cloud-based deployments due to their scalability, agility, and cost-effectiveness. Cloud providers continue to innovate and enhance their offerings, making them increasingly attractive to businesses of all sizes, ultimately shaping the dominance of cloud-based ITDR in the foreseeable future.

“Based on organization size, the SMEs segment is projected to exhibit the highest growth rate at the highest CAGR during the forecast period.”

The Identity Threat Detection and Response (ITDR) market is set for significant growth, particularly among Small and Medium-Sized Enterprises, driven by several key factors. SMEs face increased vulnerability due to limited security resources, a growing reliance on digital tools, and evolving cyber threats. Heightened awareness of cyber risks and emerging data privacy regulations are pressuring SMEs to invest in ITDR solutions. The affordability and scalability of cloud-based ITDR solutions further contribute to SME adoption. These solutions offer improved threat detection, enhanced user access control, and simplified compliance management, positioning SMEs as pivotal drivers of growth in the ITDR market.

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“Asia Pacific is anticipated to experience substantial growth with the highest CAGR  in the identity threat detection and response market during the forecast period. “

The Identity Threat Detection and Response (ITDR) market is experiencing remarkable growth globally, particularly in the Asia-Pacific region, where it is projected to witness the highest Compound Annual Growth Rate. This surge is fueled by several factors specific to the area. APAC's rapid digital transformation, propelled by adopting cloud computing, mobile technologies, and e-commerce platforms, creates an expanded attack surface for cyber threats. Heightened regulatory focus on data privacy regulations in countries like China, India, and Australia drives the demand for robust ITDR solutions to ensure compliance. The emergence of domestic cybersecurity vendors in APAC and the increasing adoption of cloud-based ITDR solutions contribute to market growth. Government initiatives, such as heavy investments in cybersecurity infrastructure and public-private partnerships, create a supportive environment for the ITDR market's expansion. Despite facing challenges like a shortage of skilled cybersecurity professionals, the APAC region's unique dynamics position it as a key driver of ITDR market growth. It is crucial in protecting critical infrastructure and businesses against cyber threats in the digital age.

Market Players

The major players in the identity threat detection and response market are Microsoft (US), IBM (US), CrowdStrike (US), Zscaler (US), Tenable (US), Veronis (US), BeyondTrust (US), CyberArk (US), Proofpoint (US), Quest (US), Oort(US), Vectra (US), Proficio (US), Qomplx (US), Adaptive Shield ( Israel), Acalvio (US), Authomize (Israel), Illusive (US), Mindfire (UAE), Rezonate (US), Semperis (US), Sentinelone (US), Silverfort (Israel), Netwrix (US), Vericlouds (US), Microminder (UK), Quorum Cyber (UK) and Mixmode (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Tuesday, April 30, 2024

In-building Wireless Market Opportunities, Share, Trends, And Forecasted Growth For 2023-2029

The global In-building Wireless Market size is expected to reach USD 35.5 billion by 2029 from USD 20.0 billion in 2024, at a CAGR of 12.1 % during 2024–2029, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period, according to a new report by MarketsandMarkets™. The proliferation of mobile data traffic drives the demand for reliable indoor wireless connectivity. With the increasing use of smartphones, tablets, and other connected devices for activities such as streaming, social media, and cloud applications, businesses and building owners recognize the importance of providing seamless wireless connectivity to users within buildings. In-building wireless solutions are crucial in meeting this demand by ensuring fast and reliable connectivity for voice, data, and multimedia applications, enhancing the overall user experience.

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In-building Wireless Market Dynamics:

Drivers:

  1. Increasing demand for network coverage and capacity.
  2. Demand for modern and sustainable concepts of construction
  3. Need for supporting mission-critical applications
  4. Lack of investments from carriers in large venues

Restraints:

  1. Cost constraints.
  2. Backhaul connectivity issues

Opportunities:

  1. Deployment of 5G networks.
  2. Rise of IoT and smart buildings

List of Key Players in In-building Wireless Market:

  • CommScope (US)
  • Corning (US)
  • Ericsson (Sweden)
  • Huawei (China)
  • Nokia (Finland)
  • Comba Telecom (Hong Kong)
  • Samsung (South Korea)
  • ZTE (China)
  • SOLiD (US)
  • Dali Wireless (US)
  • Zinwave (UK)

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The commercial campuses end user segment contributed the largest market share in the in-building wireless market during the forecast period.

Commercial campuses include sprawling office complexes, business parks, retail stores, shopping malls, and mixed-use developments. The deployment of in-building wireless solutions in these facilities is tailored to meet the varied connectivity requirements of diverse end users. Commercial campuses’ end users rely heavily on in-building wireless systems to ensure uninterrupted connectivity across the extensive campus environment. Whether employees access cloud-based platforms, participate in video conferences, or utilize mobile devices for day-to-day tasks, a dependable wireless infrastructure is indispensable for maintaining productivity and operational efficiency. Engineered to accommodate the high-density environment prevalent in commercial settings, these systems can seamlessly support numerous concurrent users and diverse device types.

The training, support, and maintenance services segment is expected to register the highest CAGR in the in-building wireless market during the forecast period.

Training, support, and maintenance services are essential in deploying an in-building wireless network. These services are designed to optimize performance and maximize the uptime in the operator’s network. Support services provide critical support for network failure, coverage, capacity, and bandwidth issues. Maintenance services include regularly updating the system, occasionally monitoring the network’s performance, and ensuring security checks on the network. This enables enterprises to save their costs on network downtime or failure. Training services help businesses to educate their workforce on new technologies. Vendors provide 24*7 support through several channels, such as web, email, and telephone. In case of system failure, in-building wireless network providers offer alternative services to continue business operations. These services are crucial for any deployed network to gain the intended ROI. The services segment ensures that the network performs at its optimum level to utilize the benefits offered by the network to the maximum possible extent.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

Asia Pacific, home to nearly 40% of the world's population, is witnessing diverse implementations of in-building wireless technologies. The Asia Pacific region is undergoing a notable surge in adopting in-building wireless, driven by the flourishing economies of India, China, Japan, Australia, and New Zealand. Surging demand for seamless connectivity within various building types across diverse industries underpins this market's robust expansion. This surge is driven by the widespread proliferation of smartphones, IoT devices, and data-intensive applications, necessitating robust indoor wireless infrastructure. Technological breakthroughs such as Distributed Antenna Systems (DAS) and Small Cells, which amplify coverage and capacity, drive this growth further, alongside the accelerated deployment of 5G technology. Furthermore, the region's swift urbanization and smart building initiatives are key contributors to market expansion, backed by supportive government regulations and initiatives promoting wireless technology adoption. However, persistent challenges like high deployment costs and interoperability issues underscore the imperative for ongoing innovation and regulatory reinforcement to unlock the potential of in-building wireless solutions across the Asia Pacific region.

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The report profiles key players such as CommScope (US), Corning (US), Ericsson (Sweden), Huawei (China), Nokia (Finland), Comba Telecom (Hong Kong), Samsung (South Korea), ZTE (China), SOLiD (US), Dali Wireless (US), Zinwave (UK), ADRF (US), Airspan (US), Contela (South Korea), Fujitsu (Japan), NEC (Japan), BTI Wireless (US), Casa Systems (US), Sercomm (Taiwan), PCTEL (US), Huber+Suhner (Switzerland), Baicells Technologies (US), Qucell (South Korea), CommAgility (UK), Galtronics (US), PBE Axell (US), Microlab (US), Nextivity (US), JMA Wireless (US), Whoop Wireless (US), and SignalBoosters.com (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Artificial Intelligence Market Strategy and Remarkable Growth Rate By 2030

AI Market Trends  Set to Explode! Growth Predicted to Reach $1.3 Trillion by 2030 Get ready for an AI revolution!  A new report by Marketsan...