Telecom API Market Size, | Industry Growth, Upcoming Trends And Forecast Upto 2028

The global Telecom API Market size is projected to grow from USD 320.9 billion in 2023 to USD 664.9 billion by 2028, at a CAGR of 15.7% during the forecast period, according to a new report by MarketsandMarkets™. Telecom operators are increasingly focusing on providing value-added services to their customers. Telecom APIs play a crucial role in enabling the development and integration of these services, such as mobile payments, messaging services, and location-based services and has led to significant market growth.

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Telecom API Market Dynamics:

Drivers:

1. Increasing demand for mobile data and the rise of digital communication.
2. Proliferation of digital communication channels

Restraints:

1. Compatibility issues with existing legacy systems are obstructing the seamless integration of APIs.
2. Legacy systems lack the flexibility, standards compliance

Opportunities:

1. Development of marketplaces for buying and selling APIs is fostering innovation.
2. The concept enables a more collaborative and open environment.

List of Key Players in Telecom API Market:

• Twilio (US)
• AT&T (US)
• Vodafone Group (UK)
• Google (US)
• Telefonica (Spain)
• Verizon (US)
• Ericsson (Sweden)
• Deutsche Telekom (Germany)
• Orange SA (France)
• Cisco (US)
• Nokia (Finland)

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Based on user, the  enterprise developer segment holds the largest market size during the forecast period

In the dynamic landscape of the telecom API market, enterprise developers emerge as integral architects of innovation and efficiency. Tasked with designing, constructing, and maintaining software applications within the organizational realm, these professionals wield the power of telecom APIs to seamlessly integrate telecommunication services into their creations. Through their adept application development skills, enterprise developers craft solutions that harness the capabilities of telecom APIs, whether it be for unified communications, mobile applications, or IoT platforms.

Based on user, the partner developer segment is expected to grow with the highest CAGR during the forecast period

Partner developers have emerged as pivotal collaborators for telecom service providers in the telecom API market. These external entities or individuals actively engage in leveraging the provider's APIs to integrate, innovate, and enhance the functionalities of applications and services. Through strategic partnerships, developers seamlessly integrate telecom APIs into their applications, spanning services such as SMS, voice calling, and location-based features.

Asia Pacific is expected to expected to grow with the highest CAGR during the forecast period

The telecom API market in Asia Pacific is highly competitive, as China, India and Japan have a strong focus on Research and Development (R&D) and innovation. The Asia Pacific digital economy is expanding and experiencing growing regional demand. The telecom API market in the Asia Pacific region is dynamically influenced by several key factors. With a high penetration of mobile devices and smartphones, the demand for telecom APIs has surged, enabling mobile network operators to enhance service functionality and user experiences. The ongoing digital transformation initiatives across countries in the region further contribute to the adoption of cloud services, IoT, and other technologies reliant on telecom APIs. The growth of e-commerce and FinTech sectors has driven the need for secure communication channels, spurring the use of APIs for authentication, messaging, and payment processing. Government-backed initiatives promoting digital transformation, smart cities, and eGovernance are also leveraging telecom APIs for connectivity and data exchange. Overall, the Asia Pacific telecom API market is expected to continue to grow rapidly in the coming years, as organizations in the region increasingly realize the benefits of these technologies.

Market Players

The telecom API market comprises major providers, such as Twilio (US), AT&T (US), Vodafone Group (UK), Google (US), Telefonica (Spain), Verizon (US), Ericsson (Sweden), Deutsche Telekom (Germany), Orange SA (France), Cisco (US), Nokia (Finland), Huawei (China), Bharti Airtel (India), Mavenir (US), Boku (US), RapidAPI (US), LocationSmart (US), SMSLOTS (Turkey), Xeebi (US), Plivo (US), Tenios (Germany), EnableX (Singapore), MessageBird (Netherlands), Telnyx (US). To increase their market share in the telecom API industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

630 Dundee Road

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USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Security Service Edge Market Size 2023: Current Growth Rate, Future Outlook And Forecast To 2028

 aThe global Security Service Edge Market size is projected to grow from USD 0.8 billion in 2023 to USD 2.8 billion by 2028 at a CAGR of 25.4% during the forecast period, according to a new report by MarketsandMarkets™. The adoption of SSE has experienced a remarkable surge in recent years, driven by integration of a cloud access security broker (CASB) into an organization's security framework.

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Security Service Edge Market Dynamics:

Drivers:

1. Increasing adoption of remote work.
2. Rising need for unified network security architecture.
3. Integration of Cloud Access Security Broker into organization & security framework.
4. Zero trust access driving security service edge adoption

Restraints:

1. Integration complexity.
2. Achieving and sustaining compliance with stringent security standards.

Opportunities:

1. Cloud-native advancements.
2. Cost savings by combining multiple security and network access.

List of Key Players in Security Service Edge Market:

• Netskope (US)
• ZScaler (US)
• Palo Alto Networks (US)
• Cisco (US)
• Broadcom (US)
• Forcepoint (US)
• Lookout (US)
• iBoss (US)
• Skyhigh Security (US)
• Cloudflare (US)

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This integration plays a pivotal role in addressing the challenges brought about by the widespread adoption of Software as a Service (SaaS) applications, often referred to as the "SaaS explosion." CASBs are purpose-built to provide organizations with the necessary tools to monitor, control, and secure data in the cloud. They offer visibility, data protection, and compliance enforcement for cloud-based applications, which is crucial in a landscape where data resides both on-premises and in the cloud.

By integrating CASBs with SSE or Secure Access Service Edge (SASE) solutions, organizations create a holistic security ecosystem. This comprehensive approach extends uniform security policies and controls across the entire network, encompassing remote work scenarios and cloud resources. CASBs excel in safeguarding data, offering features like data loss prevention (DLP), encryption, and threat detection. Moreover, they ensure compliance with industry regulations, enabling organizations to navigate complex data privacy and security requirements. CASBs also provide real-time visibility into cloud application usage, enabling proactive security measures based on user behavior and context. As the SaaS landscape continues to evolve, CASBs remain adaptable, accommodating new services and threats to maintain the security and compliance of organizations in the dynamic digital environment.

The Cloud Access Security Broker (CASB) registers the second highest market size in the SSE market during the forecast period.

Cloud Access Security Brokers (CASBs) are vital security solutions that help organizations manage and safeguard their data as it traverses multiple SaaS applications and cloud environments, whether within their on-premises data centers or accessed by mobile workers. CASBs serve as intermediaries between an organization's security policies and the cloud resources, ensuring that authorized users can securely access and consume these resources while consistently enforcing security, governance, and compliance measures. There are two primary types of CASBs available: traditional CASBs and integrated CASBs.

The BFSI segment is projected to register highest CAGR during the forecast period.

The BFSI industry deals with sensitive financial data and customer information and demands rigorous security measures to safeguard against data breaches and cyber threats. In this context, financial institutions and insurance companies must implement robust SSE solutions encompassing secure access controls, encrypted communications, and continuous monitoring.

With the ever-increasing reliance on digital platforms for financial transactions and customer services, SSE ensures the protection of sensitive financial data and maintains compliance with stringent industry regulations. It enables secure online banking, safeguards against cyber threats such as fraud and data breaches and ensures the continuity of essential services. Moreover, SSE supports the secure remote access of financial professionals and the seamless integration of new fintech applications, bolstering the industry's agility and competitive edge. As cybersecurity remains a paramount concern in the BFSI sector, SSE provides a robust defense against evolving threats while facilitating the delivery of secure and efficient financial services to customers.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

APAC countries are highly concerned about the increase in security spending due to the ever-growing threat landscape. The region comprises emerging economies, such as China, Japan, and India. With effective government regulations and technological advancements, SSE is witnessing high growth opportunities in this region. The Asia Pacific SSE market is experiencing substantial growth, primarily driven by the increasing acceptance of remote work, cloud adoption, and the imperative for enhanced security in remote work environments. The COVID-19 pandemic, which necessitated rapid remote work adoption, prompted significant investments in security control systems to protect remote employees. While the pandemic played a pivotal role in driving the SSE market, a surge in highly sophisticated cyberattacks targeting critical infrastructure and government entities has further compelled organizations in the region to bolster their investments in SSE technologies.

The report profiles key players such as Netskope (US), ZScaler (US), Palo Alto Networks (US), Cisco (US), Broadcom (US), Forcepoint (US), Lookout (US), iBoss (US), Skyhigh Security (US), Cloudflare (US), Trend Micro (Japan), Akamai (US), Fortinet (US), Aruba Networks (US), Citrix (US), Cato Networks (Israel), Perimeter81 (Israel), Open Systems (Switzerland), Menlo Security (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
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MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

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Smart City Platforms Market Size, Outlook, Recent Trends And Growth Forecast 2023-2030

The global Smart City Platforms Market size is estimated at USD 191.6 billion in 2023  and is projected to reach USD 292.1 billion by 2028, at a CAGR of 8.8% from 2023 to 2028, according to report published by MarketsandMarkets. The growing mobile subscriber base, broadband penetration, and the adoption of advanced technologies across businesses drive the smart city platforms market.

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Leading Companies in Smart City Platforms Market:

• Alibaba Group Holding Limited (China)
• Amazon Web Services
• (US)
• IO GmbH (Germany)
• Quantela
• (US)
• Cisco Systems
• (US)
• Ericsson (Sweden)
• Fujitsu Limited (Japan)
• Fybr (US)

By offering, platforms are estimated to account for the largest market share in 2023.

Smart city platforms enable the integration of various software, devices, sensors, machines, routers, controllers, gateways, and edge-computing systems to streamline business processes and increase operational efficiency. Smart city platforms enable connectivity between objects or platforms and consist of a variety of important building blocks, such as connectivity and normalization, device management, database, processing and action management, analytics, visualization, and external interfaces. Rising urbanization resulting in increasing demand for space optimization and asset management is encouraging vendors to enhance the capabilities of their platforms.

Managed services are expected to register the fastest growth rate during the forecast period.

Managed service providers (MSPs) assist clients in efficiently managing key operations of smart city infrastructure. MSPs handle end-to-end deployment and after-sales services for the deployed smart city platforms. Smart city platforms and systems need to be upgraded regularly to detect physical attacks on smart city infrastructure and counter newly introduced cyber threats, attacks, ransomware, and sophisticated cybercriminals. As a result, companies are rapidly handing over their smart city infrastructure and asset security to specialized service providers, such as Managed Security Service Providers (MSSPs), who help secure data generated from the infrastructure and ensure data confidentiality, integrity, and availability.

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Asia Pacific is likely to emerge as the fastest-growing market during the forecast period

Asia Pacific is anticipated to have highest CAGR for the forecasted period. Asia Pacific is an emerging smart city platforms market. China, Japan, and Australia are the major countries contributing to the growth of the market in the region. Asia Pacific also houses other major economies, such as Singapore, South Korea, and India. Japan has already declared completion of most of its smart city projects, while the other countries in the region are still in the initial development phase. China is the biggest marketplace in the Asia Pacific region in terms of developing IoT technology for smart cities. In Asia Pacific, around 311 cities were selected for transformation into smart cities in 2013; significant progress has been observed in nearly 80 cities.

Top Key Companies:

The major vendors covered in the smart city platforms market include Alibaba Group Holding Limited (China), Amazon Web Services, Inc. (US), Bosch.IO GmbH (Germany), Quantela, Inc. (US), Cisco Systems, Inc. (US), Ericsson (Sweden), Fujitsu Limited (Japan), Fybr (US), Google LLC (US), Hitachi, Ltd. (Japan), Huawei Technologies Co., Ltd. (China), IBM (US), Intel Corporation (US), KaaIoT Technologies (US), Microsoft (US), NEC Corporation (Japan), Oracle Corporation (US), SAP SE (Germany), Schneider Electric (France), SICE (Spain), Siemens AG (Germany), Sierra Wireless Inc. (Canada), SIRADEL SAS (France), Smarter City Solutions (Australia), Thethings.Io (Spain), Ubicquia, Inc (US), Verdigris Technologies, Inc (US), Softdel (US), Igor, Inc (US), Telensa Inc (UK), Enevo Inc. (US), Confidex Ltd (Finland), 75F (US), Ketos (US), and Cleverciti Systems GmbH (Germany).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
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MarketsandMarkets™ INC 
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Email: sales@marketsandmarkets.com 

Retail Cloud Market Size, Emerging Trends, Application Scope, Status, Analysis And Forecast To 2028

Retail Cloud Market refer to the services that cloud infrastructure providers offer to retailers to help them manage their cloud-based solutions. The growing need for enhancing online shopping experience, increase in adoption of SaaS solutions, and surge in demand for hybrid cloud solutions with the adoption of remote working has driven the market growth.

The global Retail Cloud Market size is expected to grow from USD 47.0 billion in 2023 to USD 114.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, according to report published by MarketsandMarkets.

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Leading Companies in Retail Cloud Market:

• AWS (US)
• Microsoft (US)
• Google (US)
• Oracle (US)
• Salesforce (US)
• SAP (Germany)
• Accenture (Ireland)
• Alibaba Cloud (China)
• IBM (US)
• and Cisco (US)

By Component, the services segment is expected to grow at a higher CAGR during the forecast period.

The retail cloud service segment is further segmented into professional services and managed services. Retail cloud services refer to the services that cloud infrastructure providers offer to retailers to help them manage their cloud-based solutions. These services may include cloud storage, database management, application hosting, security services, and more. Retailers can use these services to ensure that their cloud-based solutions are secure, scalable, and always available to their customers. Retail cloud services typically include a range of offerings, such as software-as-a-service (SaaS), platform-as-a-service (PaaS), infrastructure-as-a-service (IaaS), and other cloud-based services that are specifically tailored to meet the needs of the retail industry.

By Organization Size, large enterprises hold the largest market size during the forecast period.

Enterprises with more than 1,000 employees are considered large enterprises. The retail industry is highly competitive, and large enterprises need to stay ahead of the curve to survive. The adoption of retail cloud solutions allows large enterprises to streamline their operations, reduce costs, and enhance customer experience. Large enterprises have the resources and infrastructure to implement and manage retail cloud solutions, making it easier for them to leverage the benefits of the technology. They have a large customer base and a vast amount of data that needs to be managed efficiently, which can be achieved through retail cloud solutions.

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By Region, Asia Pacific is expected to grow at a higher CAGR during the forecast period.

The Asia Pacific region is the fastest growing region in the global retail cloud market. The growth is mainly driven by the utilization of public cloud services. Public cloud services are widely used by retailers in the Asia Pacific region to enhance their operations, improve customer experiences, and drive innovation. Cloud-based marketing solutions are becoming popular among retailers in the Asia Pacific region who want to personalize their marketing efforts and reach customers across multiple channels. Cloud-based marketing providers such as Adobe and Hubspot offer tools for email marketing, social media marketing, and customer segmentation. In addition, many cloud service providers are expanding their reach by launching new data centers in the region. For instance, In 2022, Alibaba Cloud opened its data centers in Thailand, South Korea and Japan.

Market Players

Some of the key players operating in the retail cloud market are  AWS (US), Microsoft (US), Google (US), Oracle (US), Salesforce (US), SAP (Germany), Accenture (Ireland), Alibaba Cloud (China), IBM (US), and Cisco (US).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Multi-cloud Security Market Size 2023: - Research Update, Future Scope, Revenue, Pricing Trends, Regional Outlook 2027

Rising cyberattacks on multi-cloud deployments and growing initiatives by the government for multi-cloud usage are some of the factors driving the market growth. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

The global Multi-cloud Security Market is projected to grow from an estimated USD 4.4 billion in 2022 to USD 10.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 18.7% from 2022 to 2027, according to report published by MarketsandMarkets. 

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Leading Companies in Multi-cloud Security Market:

• Microsoft (US)
• VMware (US)
• Rackspace (UK)
• Check Point (Israel)
• F5 (US)
• Amazon Web Services (US)
• Fujitsu (Japan)
• Entrust (US)
• Google Cloud (US)
• Cloudflare (US)
• IBM (US)

By organization size, large enterprises to account for a larger market size during the forecast period

According to the Organization for Economic Co-operation and Development (OECD), large enterprises employ more than 250 people. Large enterprises have rapidly started adopting multi-cloud systems over traditional on-premises methods. These large enterprises have various department verticals performing different operations, which makes it difficult for the organization to maintain the security posture of the entire organization. The pandemic led to organizations rapidly adopting the work-from-home (WFH) trend. Large enterprises increasingly deploy cloud-based solutions due to increased scalability and lower maintenance costs. Organizations are increasingly using multi-cloud deployments with benefits including minimizing vendor lock-in, leveraging best options as per requirements, and meeting regulatory requirements. According to IBM's report Cloud's next leap, the percentage of respondents claiming a single public cloud as their primary archetype dropped from 16% in 2019 to 2% in 2021, with the growing use of multi-cloud deployments. Organizations are increasingly adopting multi-cloud security solutions to maintain the vital security posture of multi-cloud deployments.

By vertical, BFSI to account for the largest market size during the forecast period

BFSI consists of banking, financial services, and insurance. Despite the size and business mix, most financial institutions have increasingly started adopting cloud and multi-cloud computing solutions. There are cost benefits when scaling, deploying new services, and innovating. Banks and financial institutions are increasingly moving their data to the cloud environment amid the COVID-19 outbreak. There are security and resiliency benefits that can be difficult and expensive to replicate on-premises, especially for smaller institutions trying to keep pace with the rapidly changing standards. However, as the industry continues to embrace cloud services, regulators are becoming more aware of the challenges associated with cloud computing, especially those that could expose financial institutions to systematic risks potentially undermining the financial system's stability. With the widespread adoption of cloud computing platforms, finance and insurance companies must meet the highest security standards set by monetary regulatory authorities. There is a constant need for proper security measures and vigilance to protect organizations from potential cloud attacks on multi-cloud deployments in the vertical. Multi-cloud security solutions are being implemented to help maintain the organization's security. Different government mandates, such as the Personal Information Protection and Electronics Document Act (PIPEDA) and PCI DSS, necessitate financial institutions to comply with these standards. There is an increasing need for cybersecurity solutions and services in the BFSI vertical to combat the rising number of physical and cyber-attacks on critical infrastructures.

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By region, North America to account for the largest market size during the forecast period

North America is expected to be the largest contributor in terms of the market size in the global multi-cloud security market. It is one of the most advanced regions in terms of security technology adoption and infrastructure. The region is experiencing increasing digitalization in the recent years. Organizations are increasingly shifting their systems from the on-premises environments to the cloud infrastructure. The increasing digitalization in the region has also increased the risk of cyberattacks on organizations. This factor has prompted organizations to adopt multi-cloud security solutions. Additionally, various organizations regulate the operation of the multi-cloud security market. National Institute of Standards and Technology (NIST) develops cybersecurity standards, guidelines, best practices, and other resources to meet the needs of the US industry, federal agencies, and the broader public. Its activities range from producing specific information that organizations can put into practice immediately to longer-term research that anticipates advances in technologies and future challenges. For instance, NIST is establishing a Multi-Cloud Security Public Working Group (MCSPWG) to research best practices for securing complex cloud solutions involving multiple service providers and multiple clouds. The region also has the presence of major vendors operating in the multi-cloud security market, which acts as a driver for the growth of the market in the region.

Top Key Companies:

The major vendors in the multi-cloud security market are Microsoft (US), VMware (US), Rackspace (UK), Check Point (Israel), F5 (US), Amazon Web Services (US), Fujitsu (Japan), Entrust (US), Google Cloud (US), Cloudflare (US), IBM (US), Cloud4C (Singapore), Proofpoint (US), Lacework (US), BMC Software (US), SonicWall (US), Atos (France), Imperva (US), Micro Focus (UK), Aqua Security (Israel), Aviatrix (US), Saviynt (US), Tufin (US), Distology (UK), Fortanix (US), Illumio (US), Fidelis Cybersecurity (US), Valtix (US), Orca Security (US), Ascend Technologies (US), Ermetic (US), Caveonix (US), and AccuKnox (US).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Passenger Information System Market Size, Share, Trends, And Forecasted Growth For 2023-2028

The global Passenger Information System Market size is expected to reach USD 52.6 billion by 2028 from USD 29.3 billion in 2023, at a Compound Annual Growth Rate (CAGR) of 12.4% during the forecast period, according to a new report by MarketsandMarkets™. The competitive landscape and the existence of a robust vendor ecosystem play a pivotal role in propelling innovation and development within the passenger information system market.

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Passenger Information System Market Dynamics:

Drivers:

1. Rise in demand for smart public transportation systems, including real-time transit information of passengers.
2. Increase in adoption of handheld devices led to rise in connectivity and usage of advertising and information systems
3. Advancements in technological solutions to enhance passenger experience
4. Rise in urban population and traffic in public transportation systems

Restraints:

1. High costs involved in implementing and maintaining passenger information systems
2. Stringent transportation regulatory policies.

Opportunities:

1. Adoption of IoT, 5G, and automation technologies to enhance technological optimization.
2. Increase in penetration of cloud, big data, and analytics in PIS
3. Decline in vehicle ownership with advancements in Mobility-as-a-Service (MaaS)

List of Key Players in Passenger Information System Market:

• Advantech Co.
• (Taiwan)
• Alstom SA (France)
• Wabtec Corporation (US)
• Cisco Systems (US)
• Cubic Corporation (US)
• Siemens AG (Germany)
• Hitachi Ltd. (Japan)
• Huawei Technologies Co.
• (China)
• Mitsubishi Electric Corporation (Japan)
• Televic (Belgium)

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The dynamic competition among technology providers fosters a continuous push for advancements, driving the evolution of more sophisticated and cost-effective solutions. In this competitive environment, companies strive to outpace each other in introducing cutting-edge features, improving system interoperability, and enhancing overall performance. The race to meet and exceed market demands encourages rapidly integrating emerging technologies into passenger information systems, such as artificial intelligence, IoT, and data analytics. As vendors vie for market share, customers benefit from diverse options, leading to an accelerated pace of innovation and a broader range of choices. The competitive forces within the passenger information system market catalyze continuous improvement, ensuring that the sector remains at the forefront of technological advancements while fostering sustained market growth.

“Based on solution, display systems segment to hold the largest market size during the forecast period.”

The display system segment in the passenger information system market is poised to hold the largest market size throughout 2023-2028. This growth is fueled by a rising demand for visual information, advancements in display technology, and its widespread application across various transportation modes. Additionally, operators' focus on passenger experience and integration with other systems further set the segment's leading position.

“Services segment is expected to hold a higher growth rate during the forecast period.”

A key factor is the rising demand for managed services, where experts handle maintenance, updates, and security, allowing transportation authorities and companies to focus on their core operations while reducing upfront costs and complexity. Additionally, the growing complexity of PIS solutions featuring real-time data integration, multi-modal information delivery, and AI-powered analytics necessitates specialized expertise in areas like system integration, configuration, and data analysis. This creates a strong market for services such as consulting, maintenance, and support.

Furthermore, the increased focus on passenger experience drives the demand for personalized information and enhanced convenience. This fuels the need for services like passenger support, and data analysis to tailor information delivery to individual needs. The shift towards subscription-based models for PIS solutions also favors the services segment, generating recurring revenue streams for providers and enabling continuous improvement and innovation, further attracting customers.

Finally, the integration of emerging technologies like IoT, big data, and AI requires specialized expertise for implementation and maintenance. Service providers offer these capabilities, making them valuable partners for PIS deployments. In a competitive market, offering comprehensive services alongside solutions becomes crucial for differentiation. Services like consulting, maintenance, and support enable providers to go beyond simply selling products and create lasting partnerships with clients.

“Asia Pacific is expected to hold a higher growth rate during the forecast period.”

Asia-Pacific anticipates a brighter future, dominating the overall market expansion from 2023 to 2028. This is driven by a convergence of factors that includes rapid infrastructure development creating demand for advanced PIS solutions, technological advancements like AI and IoT unlocking personalized information and predictive maintenance, government initiatives promoting smart cities and intelligent transportation systems, rising urbanization necessitating efficient public transport solutions, and increasing disposable incomes fueling demand for personalized and convenient travel experiences. This is evident in initiatives such as India's Smart Cities Mission and China's investments in high-speed rail and smart airports. However, growth might vary within Asia Pacific, with developed economies taking the lead, and challenges like data privacy and cybersecurity needing to be addressed.

Market Players

The major vendors covered in the passenger information system market are Advantech Co., Ltd. (Taiwan), Alstom SA (France), Wabtec Corporation (US), Cisco Systems (US), Cubic Corporation (US), Siemens AG (Germany), Hitachi Ltd. (Japan), Huawei Technologies Co., Ltd. (China), Mitsubishi Electric Corporation (Japan), Televic (Belgium), ST Engineering Ltd (Singapore), Indra (Spain), Medha Servo Drives (India), Efftronics Systems Pvt. Ltd. (India), Dysten (Poland), Lunetta (India), r2p Group (Germany), Icon Multimedia (Spain), Passio Technologies (US), Teleste (Finland), Lancom D.O.O (Slovenia), Simpleway (Czech Republic), Eke-Electronics (Finland), Quester Tangent (Canada), and LOT Group (Ukraine). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the passenger information system market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Influencer Marketing Platform Market Size, Key Players, Swot Analysis, Dynamics, Drivers, Key Indicators

The global Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers.

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Influencer Marketing Platform Market Dynamics:

Drivers:

1. Growing landscape of social media platforms.
2. Rising adoption of AI-driven solutions
3. Growth of micro-influencers

Restraints:

1. Complexity in RoI measurement.
2. Issues related to fake followers and engagement

Opportunities:

1. Growing imperative to leverage influencer marketing platforms for deeper consumer connections.
2. Rising shift toward OTT platforms and social media channels

List of Key Players in Influencer Marketing Platform Market:

• Izea Worldwide (US)
• Launchmetrics (US)
• Triller (US)
• Traackr (US)
• Upfluence (US)
• Meltwater (US)
• io (US)
• CreatorIQ (US)
• Later (US)
• com (US)

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Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

Software segment to account for the largest market size during the forecast period.

Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.

Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the influencer marketing platform market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.

Major vendors in the global Influencer marketing platform market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com