Influencer Marketing Platform Market Size, Key Players, Swot Analysis, Dynamics, Drivers, Key Indicators

The global Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers.

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Influencer Marketing Platform Market Dynamics:

Drivers:

1. Growing landscape of social media platforms.
2. Rising adoption of AI-driven solutions
3. Growth of micro-influencers

Restraints:

1. Complexity in RoI measurement.
2. Issues related to fake followers and engagement

Opportunities:

1. Growing imperative to leverage influencer marketing platforms for deeper consumer connections.
2. Rising shift toward OTT platforms and social media channels

List of Key Players in Influencer Marketing Platform Market:

• Izea Worldwide (US)
• Launchmetrics (US)
• Triller (US)
• Traackr (US)
• Upfluence (US)
• Meltwater (US)
• io (US)
• CreatorIQ (US)
• Later (US)
• com (US)

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Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

Software segment to account for the largest market size during the forecast period.

Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.

Managed service to account for higher CAGR during the forecast period.

Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.

Asia Pacific to exhibit the highest CAGR during the forecast period.

The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the influencer marketing platform market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.

Major vendors in the global Influencer marketing platform market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

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Suite 430

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USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

5G Services Market Size 2023: Global Trends, Type, Application, Drivers And Trends By Forecast 2028

The global 5G Services Market size is estimated at USD 121.8 billion in 2023 to USD 1,002.3 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 52.4%, according to a new report by MarketsandMarkets™. The innovative concept of network slicing in 5G represents a transformative leap in network customization, offering virtual, dedicated slices tailored to the unique requirements of specific applications or services. This capability is a pivotal driver for the diverse range of use cases enabled by 5G technology. For massive IoT deployments, network slicing allows the creation of dedicated slices optimized for handling a vast number of connected devices with varying communication needs.

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5G Services Market Dynamics:

Drivers:

1. Increase in mobile network data traffic.

Restraints:

1. High costs for deployment of 5G network.

Opportunities:

1. Growth in data generated by IoT devices creates new opportunities.

List of Key Players in 5G Services Market:

• AT&T (US)
• China Mobile (China)
• SK Telecom (South Korea)
• Verizon (US)
• BT Group (UK)
• Deutsche Telekom (Germany)
• China Telecom (China)
• Orange (France)
• Vodafone (UK)
• China Unicom (China)
• Telstra (Australia)
• Telefonica S.A (Spain)
• KT Corporation (South Korea)

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Simultaneously, in ultra-reliable low-latency communication (URLLC) scenarios, such as mission-critical applications in healthcare or industrial automation, dedicated slices ensure the stringent demands for real-time responsiveness and reliability are met. Network slicing thus becomes a crucial proponent in the adaptability of 5G, fostering a flexible and efficient network infrastructure that can accommodate the varied and evolving demands of a multitude of applications and industries.

“Based on communication type, the eMBB segment to hold the largest market size during the forecast period.”

The promise of significantly faster data speeds with 5G stands as a pivotal market driver for Enhanced Mobile Broadband (eMBB), reshaping the landscape of user experiences. This accelerated speed is a transformative force, particularly for data-intensive applications that have become integral to contemporary lifestyles. The ability of 5G to deliver higher download and upload speeds serves as a cornerstone for the flourishing demand in areas such as high-definition video streaming, virtual reality, and augmented reality. In the realm of video streaming, 5G facilitates seamless, buffer-free streaming of high-quality content, enhancing the user's entertainment experience. Moreover, in the realm of immersive technologies like virtual and augmented reality, the faster data speeds of 5G contribute to reduced latency, ensuring a more responsive and realistic user experience. This heightened speed not only meets current consumer expectations but also unlocks the potential for novel applications and services, driving market growth as businesses and consumers alike seek the enhanced capabilities that 5G brings to the forefront.

“By end user, enterprise segment is expected to hold a higher growth rate during the forecast period.”

Enterprises across various sectors are increasingly drawn to the deployment of private 5G networks as a strategic driver within the enterprise segment. This trend is particularly pronounced in industries where having dedicated and reliable communication networks is imperative for driving automation, robotics, and process optimization. Private 5G networks offer businesses a higher degree of control over their connectivity infrastructure, providing a dedicated and secure environment for mission-critical applications. In sectors like manufacturing, for instance, where seamless communication between machines and devices is essential for operational efficiency, private 5G networks serve as a foundational technology. The ability to tailor network parameters and allocate resources according to specific business needs empowers enterprises to optimize their connectivity for diverse applications. This adaptability, coupled with the low-latency and high-bandwidth characteristics of 5G, positions private networks as a key enabler for realizing the full potential of Industry 4.0, smart factories, and other advanced technologies within the enterprise landscape. The pursuit of these benefits propels the adoption of 5G in the enterprise sector, fostering a paradigm shift in how businesses approach and leverage their connectivity infrastructure.

“North America is expected to hold the second largest market size during the forecast period.”

The deployment of 5G infrastructure in North America is considered a powerful catalyst for economic growth, job creation, and technological innovation. The robust and high-speed connectivity offered by 5G networks serves as a foundational element for various industries, from telecommunications and manufacturing to healthcare and smart cities. As businesses embrace the capabilities of 5G, they stimulate demand for advanced technologies, such as the Internet of Things (IoT), edge computing, and artificial intelligence. This surge in technological adoption, coupled with the need for skilled professionals to design, implement, and manage 5G networks, contributes to job creation and the growth of a specialized workforce. Furthermore, the public and private sectors recognize the potential for 5G to drive economic competitiveness on a global scale. Consequently, increased investments are being made to develop and expand 5G infrastructure, fostering an ecosystem that not only meets current connectivity needs but also positions North America at the forefront of technological innovation and economic development.

Market Players

The major vendors covered in the 5G Services market are AT&T (US), China Mobile (China), SK Telecom (South Korea), Verizon (US), BT Group (UK), Deutsche Telekom (Germany), China Telecom (China), Orange (France), Vodafone (UK), China Unicom (China), Telstra (Australia), Telefonica S.A (Spain), KT Corporation (South Korea), Roger Communications (Canada), Bell Canada (Canada), Etisalat (UAE), Saudi Telecom Company (Saudi Arabia), LG Uplus  (South Korea), NTT Docomo (Japan), KDDI (Japan), Telus (Canada), Swisscom (Switzerland), Dish Network (US), Reliance Jio Infocomm (India), Rakuten Group (Japan), MTN Group (South Africa), Bharti Airtel Limited (India), Telenor Group (Norway), JMA Wireless (US), Verana Networks (US), Celona (US), Mangata Networks (US), Airspan Networks (US), Edge Q (US), Omniflow (US), Aarna Networks (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the 5G Services market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Cybersecurity Insurance Market Size 2023: Is Evolving Rapidly With Economic Growth, Demand, And Forthcoming Opportunities

According to a research report Cybersecurity Insurance Market is projected to grow from USD 10.3 billion in 2023 to USD 17.6 billion by 2028, at a CAGR of 11.4% during the forecast period. The rise in cyber threats, such as data breaches, ransomware, and phishing attacks, has driven the demand for cybersecurity insurance as organizations seek financial protection against potential losses.

Browse 516 market data Tables and 43 Figures spread through 386 Pages and in-depth TOC on "Cybersecurity Insurance Market by Component (Solutions and Services), Type (Standalone & Packaged), Coverage (Data Breach & Cyber Liability), Compliance Requirement, End User (Technology & Insurance) and Region - Global Forecast to 2028"

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Based on insurance type, the standalone segment holds the largest market and highest CAGR during the forecast period.

The demand for dedicated cybersecurity insurance policies and the need to mitigate the risks associated with "silent cyber" have led to the increasing popularity of standalone cybersecurity insurance policies. These standalone policies are projected to surpass packaged cybersecurity insurance policies regarding market growth. Organizations are increasingly concerned about cyber risks and seek specialized coverage solely for cyber risk protection, driving the demand for standalone cyber policies. Insurance providers such as AIG, Lloyd's, and Allianz are embracing affirmative cyber and witnessing the growth of standalone policies. These policies are designed to address more complex cyber risks compared to packaged cybersecurity insurance. For example, AIG offers its clients a comprehensive cybersecurity insurance package that includes traditional property and casualty policies and a standalone CyberEdge policy. The CyberEdge policy provides policyholders with a broader range of security protection than the packaged endorsement. Key players in the market offering standalone cybersecurity insurance solutions include AXA XL, AIG, Travelers Insurance, Beazley, Zurich, Fairfax, Tokio Marine, Liberty Mutual, and CNA.

Based on insurance provider end users, healthcare & life sciences is projected to register the highest CAGR during the forecast period.

The healthcare industry faces various challenges, including regulatory fluctuations and the ever-evolving landscape of cyberattacks and breaches. Compliance with privacy and data security regulations such as HIPAA and HITECH necessitate the reliance of healthcare organizations on cybersecurity insurance policies to cover penalty fees. The COVID-19 pandemic has exacerbated cyber threats, with healthcare organizations experiencing increased attacks like ransomware and misinformation campaigns. Cybersecurity insurance is a crucial safeguard for healthcare providers, offering financial protection against cybercrimes, ransomware, data breaches, and other cybersecurity incidents.

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Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

Asia Pacific, an emerging economy, is projected to achieve the highest CAGR in the cybersecurity insurance market during the forecast period. Countries in the Asia Pacific region, such as China, Japan, ANZ, and Singapore, are highly concerned about rising security spending due to increasing cyber threats. With its strong government regulations and technological advancements, Asia Pacific presents promising growth opportunities for the cybersecurity insurance market. Insecure interfaces, data breaches, and data losses are top cybersecurity risks in the region, fueled by rapid connectivity and digital transformation. Asia Pacific faces an 80% higher risk of cyberattacks than other regions. Increasing regulatory measures are expected to drive the demand for cybersecurity insurance. Zurich Insurance predicts significant market growth in APAC, with leading players like AIG, Allianz, Chubb, and Zurich operating in the region.

Market Players

The major vendors covered in the cybersecurity insurance market include BitSight (US), Prevalent (US), RedSeal (US), SecurityScorecard (US), Cyber Indemnity Solutions (Australia), Cisco (US), UpGuard (US), Microsoft (US), Check Point (US), AttackIQ (US), SentinelOne (US), Broadcom (US), Accenture (Ireland), Cylance (US), Trellix (US), CyberArk (US), CYE (Israel), SecurIT360 (US), and Founder Shield (US). The insurance vendors covered in the cybersecurity insurance market are Allianz (Germany), AIG (US), Aon (UK), Arthur J. Gallagher & Co (US), Travelers Insurance (US), AXA XL (US), AXIS Capital (Bermuda), Beazley (UK), Chubb (Switzerland), CNA Financial (US), Fairfax Financial (Canada), Liberty Mutual (US), Lloyd’s of London (UK), Lockton (US), Munich Re Group (Germany), and Sompo International (Bermuda). The startup vendors covered in the cybersecurity insurance market are At-Bay (US), Cybernance (US), Coalition (US), Resilience (US), Kovrr (Israel), Sayata Labs (Israel), Zeguro (US), Ivanti (US), SafeBreach (US), and Cronus Cyber Technologies (Israel).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Blockchain Supply Chain Market Size 2023: Is Evolving Rapidly With Economic Growth, Demand, And Forthcoming Opportunities

Increasing popularity of Blockchain Technology in retail and SCM, growing need for supply chain transparency and rising demand for enhanced security of supply chain transactions are major growth factors for the market. Growing need for automating supply chain activities and eliminating middlemen and rising government initiatives would provide lucrative opportunities for vendors in the blockchain supply chain market.

The global Blockchain Supply Chain Market size to grow from USD 253 million in 2020 to USD 3,272 million by 2026, at a Compound Annual Growth Rate (CAGR) of 53.2% during the forecast period, according to report published by MarketsandMarkets. 

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By offering, Platform segment to hold the largest market size during the forecast period

The blockchain platform enables customers to set up private, public, and consortium-based blockchain environments as well as enable people, products, applications, and services to interoperate across the blockchain network. Blockchain supply chain platforms also help enterprises in avoiding risks through fraud and risk management applications and optimize their daily operations, leading to reduced operational costs. Another important advantage is the relative simplicity of managing read/write access permissions over blockchain. The access to blockchain is restricted so that the data is not tampered with. This results in a platform that keeps full track of each and every item in real-time, including additional information as per the given requirement, making blockchain-based supply chain management platforms highly efficient and reliable. The growing emphasis on compliance as well as government regulations are also expected to fuel the adoption of blockchain solutions, especially in highly regulated regions, such as North America and Europe.

In provider, application providers to grow at a higher CAGR during the forecast period

Application providers are third-party entities that distribute and manage blockchain solutions for customers across application areas. Blockchain solutions are outsourced to meet the technological needs of businesses. Blockchain offers a historical record of all transactions since the beginning of the technology and serves as a single source for extracting information and is integrated to maintain the privacy of data. Market vendors provide different blockchain solutions, such as digital identity management, payments, exchanges, documentation, Governance, Risk, and Compliance (GRC) management, and smart contracts. These vendors provide blockchain technologies that are expected to deliver high business value to companies by reducing the duplication of transactional data and providing periodic reconciliation and authentication for commercial and regulatory needs. The introduction of technologically-advanced solutions has witnessed a certain level of adoption in government agencies, thereby fuelling the overall market growth.

North America to hold the largest market size during the forecast period

North America, a technologically advanced region with a high number of early adopters and the presence of major market players, is expected to contribute the highest market share in terms of revenues during the forecast period. Factors such as increased adoption of IoT, ML and AI-based technologies for digitizing supply chain operations, increasing digitization and increasing demand for cloud-based blockchain supply chain services among enterprises, especially SMEs, due to advantages such as scalability and cost effectiveness are expected to fuel the growth of blockchain supply chain in th region

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Key Players:

Major vendors in the global blockchain supply chain market include IBM (US), Microsoft (US), SAP SE (Germany), Amazon Web Services (AWS) (US), Oracle (US), Huawei (China), Guardtime (Estonia), Tibco Software (US), Bitfury (Netherlands), Interbit (Canada), Auxesis (India), Vechain Foundation (China), Chainvine (UK), Digital Treasury Corporation (DTCO) (China), Datex Corporation (US), OpenXcell (US), Algorythmix (India), Blockverify (UK), Applied Blockchain (UK), Transchain (France), Omnichain (US), Ownest (France), Traceparency (France), Peer Ledger (Canada), OARO (Spain), and Records Keeper (Spain), .

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

 

IoT IAM Market Size, Global Leading Players 2023, Business Overview, Revenue, Key Drivers 2030

The global IoT IAM market is gaining traction due to increase in frequency of cybersecurity breaches and cyberattacks. The global IoT IAM Market size is expected to grow from USD 5.6 billion in 2022 to USD 14.0  billion by 2027, at a Compound Annual Growth Rate (CAGR) of 20.1% during the forecast period, according to report published by MarketsandMarkets. 

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The BFSI vertical is expected to lead the IoT IAM market in 2022.

IoT has changed the working of the banking and financial services sector. As the banking industry deals with massive data transfer, collecting, and analysis of data, the IoT has a huge influence on it which advantages both the banking services and customers. IoT helps a bank in every facet, starting from a rise in revenue to enhancing customer services. The BFSI industry always prefers IAM products and services that could safeguard the industry’s employees, customers, assets, offices, branches, and operations; this vertical therefore holds a significant percentage of the total IoT IAM market. As the BFSI industry comes up with new financial products and services to upgrade, banks need a multilayered security approach to deliver authenticated and authorized experience to customers.

Network security segment is expected to grow with the fastest growth rate during the forecast period.

Network security protects the network and data from infringements, interruptions, and other threats. It comprises of multiple elements such as security software, hardware, and appliances that work together to provide layers of complete network security. Enterprises opt for IAM solutions as they improve protection and user experience and facilitate better business outcomes. IAM is a structure of policies, processes, and technologies that facilitate businesses to manage digital identities and control user access to critical corporate information. The increase in the use of smartphones, laptops, and mobile devices results in network complexity within businesses, which requires securing these devices.

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Asia Pacific likely to emerge as the fastest-growing segment during the forecast period.

The growth of the IoT IAM market in the Asia Pacific is highly driven by the rapid digitalization of enterprises across the region. The region comprises emerging economies such as India, Japan, China, and Australia. Factors such as continual growth in the mobile workforce, increasing complexity of businesses, unregulated nature of the internet, and growth in adopting BYOD and IoT applications create strong security requirements to secure business applications and devices.

Market Players

The major vendors covered in the IoT IAM market include AWS (US), Thales (France), IBM (US), Microsoft (US), Broadcom (US), Open Text (Canada), Cisco Systems (US), Ericsson (Sweden), Google (US), Micro Focus (UK), Ping Identity (US), Oracle (US), Entrust (US), HID Global (US), DigiCert (US), Okta (US), SailPoint (US), Dell EMC (US), Optiv Security (US), CyberArk (US), ForgeRock (US), One Identity (US), Verimatrix (France), KaaIoT (US), Identity Fusion (US), Keyfactor (US), GlobalSign (US), Blue Ridge (US), Sectigo (US), and FusionAuth (US).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Big Data Security Market Size 2023: Share, Trend, Global Industry Growth, Price, Future Analysis, Regional Outlook To 2030

The global Big Data Security Market size is projected to grow from USD 17.5 billion in 2020 to USD 35.3 billion by 2026, recording a Compound Annual Growth Rate (CAGR) of 12.4% from 2020 to 2026, according to report published by MarketsandMarkets. The market’s growth can be attributed to the increasing awareness and rising investments in big data security solutions across global organizations operating across verticals.

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Based on software, the data encryption, tokenization, and masking segment are estimated to lead the market in 2020.

Data encryption is a security method where information is encoded and can only be accessed or decrypted by users with the correct encryption key. Encrypted data, also known as ciphertext, appears scrambled or unreadable to persons or entities accessing without permission. Tokenization is the process of turning sensitive data into non-sensitive data called ‘tokens’ that can be used in a database or internal system without bringing it into scope. Data masking is a data security technique where a dataset is copied, but sensitive data is obfuscated. This copy is then used instead of the authentic data for testing or training purposes. By masking data, organizations can expose the data needed to test teams or database administrators without compromising it or getting out of compliance. The primary benefit is reduced security risks.

Based on Vertical, IT & ITES is estimated to lead the market in 2020.

The IT and ITES vertical is growing at an unprecedented rate in North America, Europe, and APAC. However, it is one of the major targets for cyberattacks as IT and ITES companies are dealing with storage and transfer of large volumes of critical business data and the employee data, such as names, addresses, and financial transactions. The rise in penetration of cloud computing, IoT devices, BYOD, and mobile and web applications has widened the surface of cyberattacks in the IT and ITES vertical.

North America is expected to hold the largest market share during the forecast period.

Most of the security vendors are based in North America, which makes the region to be among the early adopter of new and advanced security technologies. As a result, North America is expected to dominate the big data security market during the forecast period. Moreover, increase in the sophisticated cyber-attacks is anticipated to drive the implementation of big data security in several verticals such as banking, finance, government, and healthcare sectors. With the widespread use of digital payments, cloud based applications, IoT, security ecosystem has become more complex. Besides, various SMBs are welcoming disruptive work culture through services such as BYOD and work-from-home, exposing the enterprise data prone to number of cyber-attacks.

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Market Players

Major vendors, namely, include IBM (US), Oracle (US), Microsoft (US), Google (US), Amazon Web Services (US), Hewlett Packard Enterprise (US), Talend (US), Micro Focus (UK), Check Point (Israel), FireEye  (US), Rapid7  (US), Thales  (France), and  Informatica  (US).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

3D Mapping Market Size, 2030 | Global Key Players, Trends, Segmentation, Forecast & Opportunities

The global 3D Modeling Market size is projected to grow from USD 5.4 billion in 2023 to USD 11.8 billion by 2028, at a compound annual growth rate (CAGR) of 17.2% during the forecast period, according to a new report by MarketsandMarkets™. The 3D mapping and modeling market is expected to grow significantly during the forecast period, owing to various business drivers like the rising adoption of big data and other related technologies to leverage real-time data processing and the growing demand for cloud-based analytics solutions for better accessibility and cost-effectiveness.

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3D Modeling Market Dynamics:

Drivers:

1. Growing demand for 3D animation in mobile applications, gaming, and videography.
2. Technological advancements in 3D scanners, sensors, and other acquisition devices
3. Widespread availability of 3D content
4. Advent of 3D-enabled display devices

Restraints:

1. Increase in corruption and piracy concerns.
2. High technological and installation costs

Opportunities:

1. Emergence of AI and ML technologies.
2. Rising popularity of AR and VR technologies across key industries
3. Integration of 3D mapping and modeling solutions with sensors and IoT devices to collect real-time data

List of Key Players in 3D Modeling Market:

• Google (US)
• Autodesk (US)
• Trimble (US)
• Bentley Systems (US)
• Dassault Systemes (France)
• Adobe (US)
• Hexagon (Sweden)
• Esri (US)
• Golden Software (US)
• Maxon (Germany)
• Topcon (Japan)
• CyberCity 3D (US)
• Pix4D (Switzerland)
• Apple (US)
• Onionlab (Spain)

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By services, managed services to register for the highest CAGR during the forecast period

The services segment of the 3D mapping and modeling market is growing rapidly. The managed services are vital in properly functioning 3D mapping and modeling solutions. 3D mapping and modeling vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market. Managed services play a crucial role in the 3D mapping and modeling market as they offer specialized services and support to organizations requiring 3D mapping and modeling solutions. Their role encompasses various aspects that help businesses leverage the full potential of these technologies effectively.

By technology, LiDAR to register for the highest market size during the forecast period

LiDAR technology's remarkable capabilities in 3D mapping and modeling have transformed various industries, propelling the market's rapid growth. The combination of improved resolution, reduced costs, and integration with AI has driven widespread adoption, expanding applications in areas such as urban planning, environmental management, and autonomous technologies.

By region, Asia Pacific accounted for highest growth rate during forecast period

Asia Pacific is witnessing significant technological innovation in 3D mapping and modeling. Several Asian countries, such as Japan, China, and India, are leveraging information-intensive technologies, and 3D mapping and modeling is one of the leading technology trends. With new growth opportunities declining in conventional, strong markets such as North America and Europe, several vendors are interested in Asia Pacific. China, Japan, and India are technology-driven countries and present major opportunities in terms of investments and revenues.

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com