Image Recognition in CPG Market Key Players, SWOT Analysis, Dynamics, Drivers, Key Indicators

The global Image Recognition In CPG Market size to grow from USD 1.4 billion in 2020 to USD 3.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.7 % from 2020 to 2025. Increased in the need for efficient and profitable retail execution processes with adherence to compliance standards and technological advancements to boost the adoption of image recognition in CPG market across the globe during the forecast period.

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Based on component, the hardware segment to account for the largest market size during the forecast period

This segment includes image sensors integrated with cameras. Hardware is an integral part of image recognition technology in the CPG market. Many companies like IBM and Qualcomm provide their company made sensors which help detect products, shelf life and even trends. For instance, Qualcomm offers the Vision Intelligence 400 platform that is built with powerful image processing and ML for smart camera products; it performs face detection, face recognition, product classification, and license plate recognition.

Based on application, the product and shelf monitoring analysis segment to account for the largest market size during the forecast period

The pandemic situation has forced people to concentrate more on online e-commerce businesses. Many leading retailers and CPG companies have adopted AI and image recognition technology for shelf monitoring and product identification. Computer vision and image recognition are used for product discovery, product recommendations and trend analysis.

Among regions, North America to account for the highest market share during the forecast period

North America is a significant contributor to the global image recognition in CPG market. The US and Canada are the major contributors to the North American market. Canada and the US are increasingly witnessing the merging of artificial intelligence with image recognition and augmented reality; this is expected to drive market growth in the region. The United States is home to major AI-based image recognition companies, leading to increasing adoption of the technology across the region. As a result, many companies are making their move towards the US market, intending to develop an assemblage of AI capabilities.

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Top Key Players:

The major image recognition in CPG market vendors include IBM (US), Google (US), Qualcomm (US), Microsoft (US), AWS (US), Trax (Singapore), Catchoom (Spain), Slyce (US), LTU Tech (France), Imagga (Bulgaria), Vispera (Turkey), Blippar (UK), Ricoh innovations (US), Clarifai (US), Deepomatic (France), Wikitude (Austria), Huawei (China), Honeywell (US), Toshiba (Japan), Oracle (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

630 Dundee Road

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Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Security Automation Market 2023 Driving Factors, Industry Growth, Key Vendors and Forecasts to 2030

The Security Automation Market is projected to grow from USD 8.9 billion in 2023 to USD 16.7 billion by 2028, at a compound annual growth rate (CAGR) of 13.4% during the forecast period. The security automation market is expected to grow significantly during the forecast period, owing to various business drivers like the rising cybersecurity threats and complexity, and the growing ability to detect and respond to security incidents in real-time.

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By services, managed services to register for the highest CAGR during the forecast period

The services segment of the security automation market is growing rapidly. The managed services are vital in properly functioning security automation solutions. Security automation vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market. Managed services are crucial in the security automation market as they offer specialized services and support to organizations requiring security automation solutions. Their role encompasses various aspects that help businesses leverage the full potential of these technologies effectively.

By technology, AI & ML to register for the highest market size during the forecast period

AI and ML technologies are playing a pivotal role in shaping the landscape of the security automation market. These advanced technologies are revolutionizing the way organizations detect, respond to, and mitigate cybersecurity threats. AI and ML have become integral components of security automation, driving the growth and evolution of this market.

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By region, Asia Pacific accounted for highest growth rate during forecast period

Asia Pacific is witnessing significant technological innovation in security automation. Several Asian countries, such as Japan, China, and India, are leveraging information-intensive technologies, and security automation is one of the leading technology trends. With new growth opportunities declining in conventional, strong markets such as North America and Europe, several vendors are interested in Asia Pacific. China, Japan, and India are technology-driven countries and present major opportunities in terms of investments and revenues.

Top Key Players:

Some major players in the security automation market include Palo Alto Networks (US), Splunk (US), CyberArk (US), Check Point (Israel), CrowdStrike (US), Red Hat (US), Cisco (US), Carbon Black (US), Trellix (US), IBM (US), Secureworks (US), Tenable (US), Microsoft (US), Swimlane (US), Tufin (US), Sumo Logic (US), Google (US), LogRhythm (US), Exabeam (US), ManageEngine (India), Fortinet (US), Devo Technology (US), D3 Security (Canada), Logsign (Netherlands), Vulcan Cyber (Israel), Cyware (US), Cyberbit (US), SIRP (US), Tines (Ireland), Veriti (Israel), Vanta (US), Drata (US), Anvilogic (US), and Torq (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
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MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Cloud Native Storage Market 2023 Global Industry Size, Share, Revenue, Business Growth, Demand and Applications to 2030

The global Cloud Native Storage Market is projected to grow from USD 16.0 billion in 2023 to USD 45.8 billion by 2028, at a compound annual growth rate (CAGR) of 23.3% during the forecast period. The cloud native storage market is expected to grow significantly during the forecast period, owing to various business drivers like increased data volumes across enterprises, ease of switching from on-premises to cloud native storage, and increased automation in application updates.

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By offering, services segment to register for the highest CAGR during the forecast period.

The services segment of the cloud native storage market is growing rapidly. Services offer the underlying infrastructure, expertise, and support services to help organizations effectively leverage cloud-native storage technologies in the market. Cloud native storage services help ensure the security and compliance of data stored in cloud native solutions. They offer encryption, access control, and compliance monitoring tools to meet regulatory requirements.

By application, backup and recovery to register for the highest market size during the forecast period.

Backup and recovery applications are designed to protect data from loss, corruption, or accidental deletion. They create copies of data at specific points in time, ensuring that a recent and consistent version of the data is always available for recovery. Furthermore, backup and recovery applications are essential to a robust data management strategy for cloud-native storage solutions. They help organizations protect their data, ensure data availability, and provide a safety net in case of data loss or disasters.

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By region, Asia Pacific accounted for the highest growth rate during the forecast period.

Asia Pacific is witnessing significant technological innovation in cloud native storage. Many regional organizations were undergoing digital transformation efforts, including migrating to the cloud and adopting cloud native technologies. This shift necessitated modern and scalable storage solutions to support cloud native applications. Few of the leading countries, including China, India, Japan, South Korea, and Southeast Asian nations, witness substantial cloud adoption rates. Cloud providers like AWS, Azure, Google, Alibaba Cloud, and regional providers offered cloud native storage services that catered to the diverse needs of businesses in the region.

Top Key Players:

Some major players in the cloud native storage market include Microsoft (US), IBM (US), AWS (US), Google (US), Alibaba Cloud (China), HPE (US), Dell Technologies (US), NetApp (US), Pure Storage (US), SUSE (Germany), VMWare (US), Oracle (US), Huawei (China), Citrix (US), Tencent Cloud (China), Scality (US), Splunk (US), Linbit (US), and Rackspace (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

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Email: sales@marketsandmarkets.com

 

Zero Trust Security Market Capacity, Production, Growth Rate, Revenue and Forecast (2023-2030)

The global zero trust security market size is projected to grow from USD 31.1 billion in 2023 to USD 67.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 16.9% during the forecast period. The expansion of the zero trust security market is propelled by the relentless evolution of cyber threats, necessitating advanced security measures.

The surge in digital transformation and cloud adoption has also created a complex IT landscape, demanding robust security solutions. Moreover, rising regulatory compliance demands are compelling businesses to embrace zero trust security, enhancing overall cybersecurity resilience. Furthermore, the diminishing effectiveness of traditional perimeter security in the face of modern challenges is paving the way for the widespread adoption of zero trust security, further contributing to market growth.

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Based on the Security type, the Application security is to grow at the highest CAGR during the forecasted period.

The exponential growth of application security in the zero trust security market can be attributed to its pivotal role as an organization's most critical asset. Applications house sensitive data, including customer information, intellectual property, and financial data, granting access to vital systems. Zero trust security's foundational principle of never inherently trusting any user or device aligns perfectly with application security. This approach fortifies applications against external threats like SQL injection, cross-site scripting, and insider risks from disgruntled employees. Additionally, it safeguards against supply chain attacks that target third-party vendors. With increasingly complex and distributed applications, zero trust security becomes indispensable in safeguarding them, especially as they migrate to the cloud, accessible globally.

By offering, Solution accounts for the highest market size during the forecast period.

The solution segment has the largest market share in the zero trust security market due to its all-encompassing approach, which includes crucial elements such as identity and access management (IAM), multi-factor authentication (MFA), micro-segmentation, and security analytics. This extensive coverage caters to the diverse security requirements of various industries and organizations. Additionally, its remarkable adaptability allows for seamless deployment in on-premises, cloud, and hybrid environments, effortlessly scaling to meet any organization's needs. Furthermore, its proven effectiveness against a wide range of cyber threats is indisputable. By prioritizing user and device verification regardless of location, zero trust security creates formidable barriers that thwart malicious actors, solidifying its substantial market share.

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By region, Asia Pacific is to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is growing at the highest rate in the zero trust security market due to several key factors like rapid digital transformation within the region, characterized by the widespread adoption of technologies like cloud computing, big data, and artificial intelligence, has opened new avenues for businesses but also intensified the threat of cyberattacks. With its substantial and expanding internet user base and swiftly developing economies, APAC is an attractive target for cybercriminals, resulting in a surge in cyberattacks. Moreover, government regulations mandating enhanced cybersecurity measures and a growing awareness of the benefits of zero trust security further drive the market's growth in this dynamic region.

Palo Alto Networks (US), VMware (US), Zscaler (US), Akamai (US), Microsoft (US), Cisco (US), IBM (US), Citrix (US), Check Point (US), Trellix (US), Forcepoint (US), CrowdStrike (US), Cloudflare (US), Fortinet (US), Google (US), Qnext (Canada), Illumio (US), ON2IT (Netherlands), Perimeter 81 (US), ThreatLocker (US), Twingate (US), Appgate (US), Zero Networks (Israel), Zentera (US), Xage (US), and Skyhigh Security (US).    are the key players and other players in the zero-trust security market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
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MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Revenue Assurance Market - Growth, Trends, Industry Outlook, Growth Opportunity, Business Growth And Forecast (2023 - 2030)

The global revenue assurance market size is projected to grow from USD 512 million in 2020 to USD 782 million by 2025, at a Compound Annual Growth Rate (CAGR) of 8.9% during the forecast period. The major factors driving the growth of the revenue assurance market include the rise of the subscription economy, rising number of mobile and internet users, adoption of advanced technologies such as RPA, Big Data, AI, and IoT.

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The services segment to record a larger market size during the forecast period

Revenue Assurance services are estimated to hold a larger market share during the forecast period in the revenue assurance market. Services portfolio includes planning and consulting, implementation and customization, support and maintenance, and managed services. These services enhance the revenue assurance portfolio of the services providers by offering customers with value creation, operational flexibility, and competitive advantage. Companies that lack in-house capabilities for revenue assurance of an organization outsource the functionality from expert Managed Service Providers (MSPs). With the growing demand for revenue assurance solutions, the services portfolio is expected to increase due to the market’s dependency on human-interaction for development and growth.

By deployment model, the on-premises segment to record the larger market share during the forecast period

There is a large-scale adoption of revenue assurance solutions among large scale telecom service providers that have significant CAPEX and IT infrastructure investment capabilities. Therefore, the market share of on-premises deployment mode is higher as compared to cloud deployment mode, since the on-premises model gives various benefits such as data security, and lower-latency issues.

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APAC to record the highest growth during the forecast period

APAC to record the highest growth during the forecast period due to the presence of growing network technologies, digital infrastructure, and smartphone and internet penetration. Countries, such as India, China, Australia, and Japan also contribute a major share to the APAC economy. These countries are experiencing major growth in data generation due to rapid digitalization and threat from hacker groups or terror networks with the increasing penetration of digital infrastructure and heavy investments on network technologies by key industry telecom players in the region.

Major vendors of revenue assurance include Amdocs (US), Araxxe Inc. (US), Adapt IT (South Africa), Cartesian (US), Digital Route (Sweden), eClerx (India), HPE (US) Itron (US), Nokia (Finland), Profit Insight (US), Sagacity Solutions (UK), Sandvine (Canada), Sigos (Germany), Subex (India), Synthesis Systems (US), TCS (India), Teoco (US), Transunion, (US), and WeDo (Portugal), and Xintec (Ireland).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Video Management System Market 2023 | Overview, Growth, economics, Demand and Forecast Research Report to 2030

The global video management system market size is expected to grow from USD 10.9 billion in 2022 to USD 31.0 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 23.1%  during the forecast period.

With advancements in technologies and cloud computing, the video monitoring system has become more important in the VMS system. End users are looking for more flexible and intelligent video solutions which help them use video data for more advanced analysis effectively.

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Intelligent Streaming segment to grow at the highest market share during the forecast period

The intelligent streaming solutions, based on the combination of the streaming video and VMS platform, offer an integration scheme for capturing video data, such as video content, video retrieval, and video playback. Basically, intelligent streaming is the process of detecting video network conditions and automatically adjusting the properties of a video to improve the quality of the VMS system. In video streaming, end users do not have to download the video; instead, they can view it online on the web browser or mobile app. The companies are offering various features in the intelligent streaming solutions: video recording, web board, layout screen, video wall, auto discovery, failover and redundancy, multi-streaming, live and recorded video viewing, real-time viewing, and fast access to live and recorded videos. Its advanced features include zoom functionality in a live and recorded video, an object navigator, and a graphical timeline.

Retail segment is expected to grow at a highest market share during the forecast period

In the retail industry, a video surveillance system has proved to be extremely useful. The retail verticals mission is to increase client retention by providing high-quality services. The retail vertical includes shopping malls, small retail stores, and shopping complexes that operate in high-traffic areas. Customers are always present in shopping centers. As a result, an attacker can easily spread the infection. Physical acid surveillance, on the other hand, is crucial for them. As a result, mobile video surveillance is a critical component in the retail industry, where the risk of theft and scams is extremely high. Employee and customer theft, missing goods, and shoplifting are the most common types of scams. The video surveillance software not only provides a secure environment for customers and employees but also assists stakeholders in integrating their POS and ATM systems with the VMS platform to achieve higher levels of quality in the business process. To manage stores that are geographically distributed, retail stakeholders can now adopt cloud-based VMS solutions.

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North America region to record the second highest CAGR in the video management system market

North America tops the world in terms of the presence of security vendors and the occurrence of security breaches. Therefore, the global video management software market is dominated by North America, which is considered the most advanced region with regard to technological adoption and infrastructure. The growing concerns about the protection of critical infrastructure and national borders have increased government intervention in recent years. Specific budget allocations, such as the budget for The Department of Homeland Security, and mandated security policies are expected to make North America the most lucrative market for vendors from various verticals. The North American market covers the analysis of the US and Canada. The protection of critical infrastructure is the most serious economic and national security challenge for the governments of both countries. Many governments and law enforcement agencies in the US and Canada are taking initiatives for strengthening their security infrastructure. The US and the Canadian governments are continuously working with law enforcement agencies to prevent violent extremism and counter terrorism-related incidents in their respective countries.

Top Key Players:

Key and innovative vendors in the video management system market are Bosch (Germany), Hanwha Techwin Co (South Korea), Honeywell International (US), Schneider Electric (France), Axis Communications (Sweden), Johnson Controls International (Ireland), Hikvision Digital (China), Netapp (US), Dahua Technology (China), Kedacom (China), Verint Systems (US), Mindtree (India), Axxonsoft (US), eInfochips (US), Avigilon Corporation (Canada), Panasonic i-PRO Sensing Solutions (US), Panopto (US), Backstreet Surveillance (US), Eagle Eye (US), Arcules (US), Rhombus (US), ButterflyMX (US), Qumulex (US), Hakimo (US), Sighthound (UK), Camcloud (Canada), Pelco (US), Genetec (Canada), Verkada (US), Milestone Systems (Denmark), identiv (US), March Networks (Canada), IndigoVision (US), Qognify (US), Senstar (Canada), Exacq technologies (US), and American Dynamics (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Influencer Marketing Platform Market Global Leading Players 2023, Business Overview, Size Estimation, Revenue, Key Drivers 2030

The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. Various factors, such as the customers’ shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the adoption of the influencer marketing platform market.

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COVID-19 has shocked the entire world. Many businesses are fighting to survive and are using different marketing strategies to recover the loss. As per the Global Web Index survey, over 80% of consumers in the US and UK say they’ve consumed more content during COVID-19. This has posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. The importance of influencer marketing as a core marketing strategy has grown during the COVID-19 crisis. Companies must continue to depend on influencers to act as their spokespeople and execute their messaging in a trustworthy and human way. The effects of COVID-19 will be long-term, and as a result, marketing strategies must be revised to suit the new environment in which smaller and larger companies are surviving currently. Through the personal views and support of followers, influencers will continue to shape the conversations occurring in the post-lockdown world.

The solution segment to hold a larger market size during the forecast period

The influencer marketing platform market, by component, has been segmented into solutions and services. The solution segment is expected to grow rapidly in the coming years in the influencer marketing platform market as influencer marketing is increasingly becoming a necessity for marketers. Collaborating with influencers can help create online buzz about the company’s brand. In addition, it can strengthen the brands reputation, improve audience engagement, and increase conversions.

The health and wellness end-user segment to hold higher CAGR during the forecast period

The Influencer marketing platform market by end-user has been segmented into fashion and lifestyle, agencies and PR, retail and consumer goods, health and wellness, ad-tech, banking and finance, travel and tourism, and other end users (gaming and pet care). The health and wellness end-user segment is expected to hold higher CAGR during the forecast period in the influencer marketing platform market. Health and wellness brands have seen better results from influencer marketing when partnering with influencers on a long-term basis. This mindset shift sees influencers act like creative partners rather than paid sponsors. Health and wellness brands opting for niche influencers attract a hyper-targeted, mobilized audience, which serves as an important factor for the growth of influencer marketing solution in the health and wellness end user segment.

Among applications, the influencer relationship management segment to grow at a higher CAGR during the forecast period

The application segment of the influencer marketing platform market includes search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance and fraud detection, and other applications (workflow automation and time management, and third-party integration). Organizations work with various social media personalities to promote their brands through influencers’ social media accounts. This enhances brand awareness, customer reach, and brand value among the followers of influencers. Influencers play a vital role while conducting influencer marketing campaigns leading to the growth of influencer relationship management application.

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North America to hold the largest market size during the forecast period

North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America. The governments in North America are focusing and investing substantially in AI and ML technologies, while they are also reaping the benefits of influencer marketing platforms in the US and Canada.

APAC is projected to grow at the highest CAGR during the forecast period due to the rising number of social media users in the region. The influencer market has increased in APAC due to the growing population and the fact that APAC is a mobile-first region. With its youthful demos and an increase in use and speed of social platforms, Asia has become the perfect environment for influencer marketing leading to the growth of the influencer marketing platform market in APAC.

Major vendors in the global influencer marketing platform market include IZEA Worldwide (US), Quotient Technology Inc. (US), Launchmetrics (US), JuliusWorks, Inc. (US), Traackr, Inc. (US), Upfluence Inc. (US), Klear (US), AspireIQ (US), CreatorIQ (US), Mavrck (US), Impact Tech, Inc. (US), Brandwatch (UK), Linqia, Inc. (US), Onalytica (UK), Social Beat Digital Marketing LLP (India), ExpertVoice Inc. (US), Lefty (France), Lumanu Inc. (US), InfluencerDB (Germany), Taggermedia (US), Heepsy (Spain), Fourstarzz Media LLC (US), Juulr B.V. (The Netherlands), Intellifluence (US), Insense Ads, Inc. (US), Talent Village Ltd. (UK), The Room (UK), Blogmint (India), Zine Ltd. (UK), and Captiv8 Inc. (US).

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