Captive Portal Market: Rising Demand, Future Scope, Market Status, and Forecasts, 2023-2030

Captive Portal Market size is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period, according to report published by MarketsandMarkets. 

Boosting marketing efforts through a captive portal will drive market growth. Captive portals can boost marketing efforts by allowing businesses to customize the user experience, deliver targeted messaging, collect valuable data, engage with customers, integrate social media, and drive upselling and cross-selling. By leveraging these capabilities, businesses can enhance brand awareness, customer engagement, and revenue growth through their captive portal strategies. Captive portals enable businesses to create a branded and immersive user experience by incorporating company logos, colors, and messaging. 

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By offering, the service segment is expected to grow with the highest CAGR during the forecast period

Services include professional and managed services. Captive portal professional services and managed services are additional offerings provided by specialized companies that focus on captive portal solutions. These services aim to assist businesses in effectively implementing, managing, and optimizing their captive portalsServices offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Service providers offer design and installation services for the cost-effective and secure deployment and management of networks across Wi-Fi infrastructures.

By end-use industry, the hospitality & leisure segment is expected to have the largest market share during the forecast period

The hospitality & Leisure industry comprises hotels, restaurants, cafes, cruise lines, and resorts. Reliable Wi-Fi solutions and services provide consistent, cost-effective, and centrally managed networking, enabling hotel or restaurant staff to manage Wi-Fi networks easily. Captive portals are highly sought after in the hospitality industry because they simplify Wi-Fi access, provide personalized experiences, facilitate effective communication, gather guest feedback, offer data insights, and create monetization opportunities.

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Asia Pacific is expected to have the highest growth rate during the forecast period

Captive portal adoption in the Asia Pacific region has been steadily increasing due to factors such as the expansion of internet connectivity, the rise of Wi-Fi-enabled devices, and the demand for secure guest Wi-Fi access. The hospitality sector, retail and public venues, education, and enterprises have widely adopted captive portals. Service providers and managed services cater to captive portal needs, while mobile network operators leverage captive portals for seamless roaming experiences. To obtain the latest information, consulting industry reports and local technology providers is recommended.

Top Key Players:

The major players in the captive portal market are Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, and product enhancements, and acquisitions to expand their footprint in the captive portal market.

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

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Email: sales@marketsandmarkets.com

Digital Badges Market Key Players, Industry Overview, Supply Chain and Analysis to 2030

The Digital badges market is estimated at USD 0.2 billion in 2023 and is projected to reach USD 0.5 billion by 2028, at a CAGR of 16.5% from 2023 to 2028. The digital badge system helps in promoting the professional development and recognizing the employee skills in a transparent manner. It is designed to motivate employees to participate in the professional development program and acknowledge their completion of learning programs.

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By end user, academic segment is estimated to account for the largest market share in 2023.

Digital badges have gained popularity in academic settings due to their numerous advantages for educational institutions and learners. These badges serve as digital representations of specific achievements or skills earned by students. They offer micro-credentialing, recognizing granular accomplishments beyond traditional grades or degrees. Digital badges serve as motivators, encouraging student engagement and progress. They support personalized learning by aligning with individual pathways and interests. Portability and shareability make it easy for students to showcase their badges on various platforms, enhancing their digital presence. Moreover, digital badges provide evidence of skills and competencies, boosting students' employability. They promote lifelong learning, provide feedback and assessment, and foster collaboration and recognition within academic communities. By incorporating digital badges, academic institutions can enhance motivation, personalize learning experiences, and provide valuable credentials to students.

By type, certification badge is expected to register the largest market size during the forecast period.

Certification digital badges are digital credentials that verify an individual's successful completion of a specific training program, course, or certification. These badges serve as a visual representation of the individual's mastery of knowledge and skills in a particular area. They are typically issued by educational institutions, professional organizations, or industry bodies. Certification badges serve as a valuable tool for career advancement. They demonstrate a commitment to continuous learning and professional development, which is highly valued in many industries. These badges can open new job opportunities, promotions, or higher salaries, as they validate the individual's specialized knowledge and skills. certification badges contribute to building professional networks and communities Furthermore, certification digital badges provide a convenient and easily shareable form of credential. They can be displayed on professional websites, social media profiles, or online portfolios, making it easier for individuals to showcase their qualifications to a wider audience. Certification badges also benefit employers and clients by providing a reliable means of evaluating a candidate's qualifications. These badges offer a quick and visual way to assess an individual's expertise, streamlining the hiring or selection process.

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Market Players

The major vendors covered in the Digital badges Pearson (UK), Instructure (US), SkillSoft Corporation (US),  PeopleCert (UK), Accredible (US), Parchment (US), EbizON (India), Accreditrust Technologies (US), Badgecraft (Lithuania), Badge List (US), Bestr (Italy), Basno (US), Saarni Learning Oy (Finland), ForAllSystems (US), LearningTimes (US), Nocti Business Solutions (US), Knowledge Catalyst, Learning Vault, Hyperstack (US), TruScholar (India), CredSure.io (Germany), CertifyMe (US), Convergence.Tech (Canada), Open Badge Factory (Finland), Sertifier (US), Certopus (India), and Virtualbadge.io (Germany).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
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MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

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USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Connected Toys Market: Rising Demand, Future Scope, Market Status, and Forecasts, 2023-2030

The global connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. Widespread internet access and the proliferation of smart devices will drive the connected toys market. Also, increasingly tech-savvy parents and children seek toys that offer educational content, interactive features, and seamless integration with digital devices, boosting the demand for connected toys.

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By age group, the 9-12 years segment has the highest growth rate during the forecast period.

The adoption of connected toys among teenagers is driven by factors such as their familiarity and comfort with technology as digital natives, and Teenagers are part of the digital-native generation, highly familiar with and comfortable using technology. Connected toys align with their tech-savvy lifestyles, offering a bridge between the physical and digital worlds.  It also offers educational content or opportunities for skill development, which can be attractive to teenagers seeking to learn and improve in a specific area. They interact with the screen as they play and learn.

By interfacing devices, the smartphone/tablet segment holds the highest market share during the forecast period.

The widespread ownership of smartphones and tablets has created a large and diverse user base, making these devices a convenient and accessible platform for connected toy manufacturers. The ubiquity of smartphones and tablets ensures that connected toys can easily reach a broad audience of consumers, including children, parents, and tech-savvy individuals.

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North America has the highest market share during the forecast period.

The tech-savvy population in North America, characterized by a strong affinity for digital devices and experiences, is a key driver for the connected toys market. Connected toys cater to this digital lifestyle, offering interactive and engaging play options that resonate with children and teenagers in the region. Also, the region's expertise in advanced technologies contributes to developing cutting-edge, connected toys, keeping North American consumers at the forefront of interactive play experiences.

Market Players

The major players in the Connected Toys market are Mattel (US), The key market players profiled in the connected toys market report include Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions, to expand their footprint in the Connected Toys market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

3D Mapping Market by Type & Vertical – 2030

The global 3D Mapping and Modeling Market size is projected to grow from USD 5.4 billion in 2023 to USD 11.8 billion by 2028, at a compound annual growth rate (CAGR) of 17.2% during the forecast period. The 3D mapping and modeling market is expected to grow significantly during the forecast period, owing to various business drivers like the rising adoption of big data and other related technologies to leverage real-time data processing and the growing demand for cloud-based analytics solutions for better accessibility and cost-effectiveness.

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By services, managed services to register for the highest CAGR during the forecast period

The services segment of the 3D mapping and modeling market is growing rapidly. The managed services are vital in properly functioning 3D mapping and modeling solutions. 3D mapping and modeling vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market. Managed services play a crucial role in the 3D mapping and modeling market as they offer specialized services and support to organizations requiring 3D mapping and modeling solutions. Their role encompasses various aspects that help businesses leverage the full potential of these technologies effectively.

By technology, LiDAR to register for the highest market size during the forecast period

LiDAR technology's remarkable capabilities in 3D mapping and modeling have transformed various industries, propelling the market's rapid growth. The combination of improved resolution, reduced costs, and integration with AI has driven widespread adoption, expanding applications in areas such as urban planning, environmental management, and autonomous technologies.

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By region, Asia Pacific accounted for highest growth rate during forecast period

Asia Pacific is witnessing significant technological innovation in 3D mapping and modeling. Several Asian countries, such as Japan, China, and India, are leveraging information-intensive technologies, and 3D mapping and modeling is one of the leading technology trends. With new growth opportunities declining in conventional, strong markets such as North America and Europe, several vendors are interested in Asia Pacific. China, Japan, and India are technology-driven countries and present major opportunities in terms of investments and revenues.

Some major players in the 3D mapping and modeling market include Google (US), Autodesk (US), Trimble (US), Bentley Systems (US), Dassault Systemes (France), Adobe (US), Hexagon (Sweden), Esri (US), Golden Software (US), Maxon (Germany), Topcon (Japan), CyberCity 3D (US), Pix4D (Switzerland), Apple (US), Onionlab (Spain), Mapbox (US), Saab AB (Sweden), Airbus (Netherlands), Intermap Technologies (US), The Foundry Visionmongers (UK), PTC (US), MathWorks (US), Ansys (US), Blender Foundation (Netherlands), SideFX (Canada), Civil Maps (US), Hivemapper (US), lvl5 (US), Shapr3D (Hungary), Innersight (UK), Astrivis Technologies (Switzerland), Pointivo (US), Dynamic Map Platform (Japan), Archilogic (Switzerland) and MOD Tech Labs (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Cloud Security Market By 2030| Global Key Players, Trends, Share, Industry Size, Segmentation, Forecast & Opportunities

The global Cloud Security Market size is projected to grow from USD 40.7 billion in 2023 to USD 62.9 billion by 2028 at a CAGR of 9.1% during the forecast period. The cloud security market experienced substantial growth due to the rising adoption of multi-cloud environments, the expansion of DevSecOps practices, increased utilization of AI and ML for cloud security, and the growing trend of BYOD and CYOD, which led to an increased demand for cloud security solutions.

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By vertical segment, the retail & eCommerce vertical will grow at the highest CAGR during the forecasted period.

The retail and eCommerce industry is experiencing the highest CAGR in the cloud security market due to the increased adoption of cloud technologies for digital transformation. Data protection has become a priority, with more sensitive customer data and financial transactions being processed in the cloud. Retailers also face a higher risk of cyberattacks and data breaches, leading to the demand for advanced cloud security solutions. The COVID-19 pandemic has further accelerated the shift towards online shopping, boosting the adoption of cloud technologies in this sector. To tap into this growth opportunity, cloud security providers are customizing their solutions to meet the specific needs of retail and eCommerce, ensuring seamless integration and compliance with industry regulations. Thus, the retail and eCommerce segment is projected to have the highest CAGR during the forecast period.

By Type, Visibility and Risk Assessment holds the largest market size during the forecast period.

By type, Visibility and Risk Assessment hold the largest market size in the cloud security market due to their critical role in enhancing overall cloud security. As cloud environments grow in complexity and scale, organizations face challenges in effectively identifying and managing potential security risks. Visibility solutions provide real-time insights into cloud assets, configurations, and activities, enabling businesses to monitor and detect any suspicious behavior or vulnerabilities proactively. On the other hand, risk assessment tools help organizations assess the security posture of their cloud infrastructure, applications, and data. By conducting thorough risk assessments, businesses can prioritize security measures, allocate resources efficiently, and proactively address potential threats. These capabilities are essential as they empower organizations to stay ahead of evolving cyber threats and maintain a robust security posture in their cloud deployments. The need for comprehensive visibility and risk assessment solutions has grown exponentially as businesses recognize their critical role in safeguarding sensitive data and maintaining compliance with industry regulations.

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Regional Analysis for Cloud Security Market:

Europe holds the second-largest market share in the cloud security market. Europe is prominently advancing in the cloud security market, driven by collaborations, robust governmental initiatives, and increasing cyber threats. With nations like Germany, the UK, and France leading the way, the continent is positioning itself as a major stakeholder in global cloud security, emphasizing stringent data protection laws and public-private partnerships for a resilient cybersecurity ecosystem.

UK:

The UK has taken significant steps to promote cloud security. For instance, the UK government has proactively launched measures to bolster cloud safety throughout the nation. The National Cyber Security Center (NCSC) has set forth 14 guiding principles focused on the safe usage, setup, and implementation of cloud platforms. Additionally, a collaboration between UK Cloud Health, a government-endorsed cloud provider, and the NHS aims to offer both security management services and expert consultancy, assisting healthcare entities in formulating secure cloud integration tactics. Furthermore, the UK government is actively soliciting feedback on enhancing the protection and robustness of domestic data centers, underscoring their dedication to defending critical systems.

Germany:

Germany's dedication to cloud security is evident through its rapid adoption rates, with 61% of its companies implementing cloud security, outpacing even the UK. Despite facing challenges like a 39% data breach rate in cloud systems in 2022, the German government is proactive, introducing the 2021 Cyber Security Strategy. This framework emphasizes societal, industrial, and international collaboration, advocating for digital sovereignty and a security-by-design approach. Supported by strict data protection laws like the GDPR, Germany is emerging as a pivotal player in the global cloud security landscape.

France:

The cloud security market in France is growing, with projections reaching €5.16 million by 2028. Collaborations like Thales with Google in 2021 highlight France's cloud adoption pace. Amidst security challenges like ransomware attacks, the French government introduced a national cloud strategy, emphasizing servers in France operated by European entities. This strategy, combined with partnerships like ANSSI and BSI, showcases France's commitment to enhancing European cybersecurity.

Nordics:

In Sweden, the cloud security market is set to grow significantly, projected to reach USD 101.78 million by 2028. As cloud adoption increases, concerns over security intensify with 80% of IT professionals worried about public cloud vulnerabilities. The Swedish government's strategy promotes hosting cloud servers domestically and leans on European operators. Enhancing this, Microsoft has introduced sustainable data centers across key locations. Similarly, in Denmark, past cloud security breaches, such as the 2018 Danske Bank incident, have underlined the urgency for enhanced cloud security measures. The Danish government's response includes a comprehensive National Strategy for Cyber and Information Security and the strict implementation of data protection laws like the GDPR. Collaboration efforts, such as with Denmark's CERT and guidance from the Danish Data Protection Agency, signify the nation's proactive approach to securing the cloud.

Market Players:

IBM (US), Broadcom (US), Check Point (Israel and US), Google (US), AWS (US), Zscaler (US), Akamai Technologies (US), Forcepoint (US), Fortinet (US), F5 (US), Qualys (US), TrendMicro (Japan), Palo Alto Networks (US), Proofpoint (US), Tenable (US), Netskope (US), Microsoft (US), Cisco (US), Imperva (US), Trellix (US), Rapid7 (US), Skyhigh Security (US), FireMon (US), Sysdig (US), LookOut (US), Fidelis Cybersecurity (US), DataTheorem (US), OpsCompass (US), Tufin (US), Menlo Security (US), Tigera (US), Orca Security (US), Ascend Technologies (US), Secberus (US), Ermetic (Israel), Sonrai Security (US), Wiz (US), Caveonix (US), Banyan cloud (US), and AccuKnox (US) are the key players and other players in the cloud security market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

 

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Artificial Intelligence Market Size, Share | Forecast – 2030

According to a research report Artificial Intelligence (AI) Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 36.8% during the forecast period, to reach USD 1,345.2 billion by 2030 from USD  150.2 billion in 2023. The adoption of artificial intelligence (AI) technology has been remarkable since its introduction, leading to significant growth in the global market.

This growth attributed to the increasing demand for artificial intelligence technologies across diverse industry verticals. Organizations are recognizing the transformative potential of artificial intelligence in improving operational efficiency, enhancing customer experiences, and driving innovation. Artificial Intelligence technology such as machine learning, natural language processing, computer vision, and others are revolutionizing various sectors, including healthcare, finance, manufacturing, and retail. The advancements in AI algorithms, computing power, and data availability are further fueling the growth of the AI market, as businesses seek to leverage the potential of AI to gain a competitive edge in the digital era.

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As per verticals, the healthcare & life sciences segment to grow at highest CAGR during the forecast period

The artificial intelligence market is segmented on verticals into retail & eCommerce, BFSI, Government & Defense, Healthcare & Life Sciences, Telecom, Energy & Utilities, Manufacturing, Agriculture, IT/ITeS, Media & Entertainment, Automotive, Transportation and Logistics and other verticals (Construction, education, and travel and hospitality). As per verticals, the healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period. This industry is experiencing significant growth and is poised to contribute significantly to the global artificial intelligence market. Artificial intelligence applications in healthcare & life sciences includes patient data and risk analysis, medical imaging and diagnostics, precision medicine, drug discovery, and much more. The use of electronic medical records has led to the expansion of patient data, while the risk analysis market benefits from artificial intelligence systems' risk management and predictive analytics capabilities for payers and healthcare providers. These advancements in artificial intelligence technology are driving innovation and transformation within the healthcare sector.

By business function marketing and sales accounts to hold the largest market size during the forecast period

As per business function, marketing and sales segment to hold the largest market size for the artificial intelligence market during the forecast period. With the aid of AI-powered algorithms, businesses personalize their marketing campaigns, target the right audience, and deliver relevant content at the optimal time. Artificial intelligence also enhances sales processes by providing predictive analytics, lead scoring, and automated customer support through chatbots. Furthermore, artificial intelligence enables advanced data analytics and segmentation, optimizing sales funnels and improving conversion rates. The adoption of artificial intelligence in marketing and sales is reshaping how businesses engage with customers, optimize their strategies, and drive revenue growth.

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Regional Analysis:

AI is rapidly expanding across the Asia Pacific region, driven by robust investments from governments, tech giants, and startups. Countries like China, India, and Singapore are leading the way with ambitious AI strategies and initiatives, fostering innovation and research in areas such as healthcare, finance, and manufacturing. Various AI MNC's are investing and expanding their operations in the region.

Japanese Companies are focusing on developing AI-powered robots for a range of applications, from manufacturing to healthcare and eldercare. In June 2021, the Japanese university Aizu used NVIDIA Jetson to nurture robotics talent and artificial intelligence, enabling high confidence for students learning AI and IoT manufacturing. Also, in 2021, the Japanese government launched a EUR 637 million (USD 715.7 million) fund focused on biotechnology, robotics, and artificial intelligence in an effort to strengthen their domestic tech market.

The artificial intelligence market in South Korea is experiencing significant growth, fueled by substantial government investments in AI infrastructure. In January 2023, the government plans to invest approximately USD 215 million over five years to develop artificial intelligence technologies for everyday environments.

Singapore government has been taking various initiatives to promote the development of AI, including the AI for Singapore National Strategy and the Smart Nation initiative.

In ANZ, enterprises are leveraging artificial intelligence for a wide range of applications, including customer service automation, predictive analytics, fraud detection, and supply chain optimization. Also, the AI-powered chatbots and virtual assistants are deployed to improve customer experiences and streamline interactions. Companies use artificial intelligence algorithms to analyze vast amounts of data and extract valuable insights, enabling data-driven decisionmaking. In May 2023, ANZ Banking Group made the strategic decision to establish a dedicated team to explore the applications of generative AI within their operations.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

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Security Automation Market Statistics | Industry Forecast – 2030

According to a research report Security Automation Market is projected to grow from USD 8.9 billion in 2023 to USD 16.7 billion by 2028, at a compound annual growth rate (CAGR) of 13.4% during the forecast period. The security automation market is expected to grow significantly during the forecast period, owing to various business drivers like the rising cybersecurity threats and complexity, and the growing ability to detect and respond to security incidents in real-time.

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By services, managed services to register for the highest CAGR during the forecast period

The services segment of the security automation market is growing rapidly. The managed services are vital in properly functioning security automation solutions. Security automation vendors require technical support and consulting services to deploy their solutions quickly and smoothly in the market. Managed services are crucial in the security automation market as they offer specialized services and support to organizations requiring security automation solutions. Their role encompasses various aspects that help businesses leverage the full potential of these technologies effectively.

By technology, AI & ML to register for the highest market size during the forecast period

AI and ML technologies are playing a pivotal role in shaping the landscape of the security automation market. These advanced technologies are revolutionizing the way organizations detect, respond to, and mitigate cybersecurity threats. AI and ML have become integral components of security automation, driving the growth and evolution of this market.

By region, Asia Pacific accounted for highest growth rate during forecast period

Asia Pacific is witnessing significant technological innovation in security automation. Several Asian countries, such as Japan, China, and India, are leveraging information-intensive technologies, and security automation is one of the leading technology trends. With new growth opportunities declining in conventional, strong markets such as North America and Europe, several vendors are interested in Asia Pacific. China, Japan, and India are technology-driven countries and present major opportunities in terms of investments and revenues.

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Key Market Players

Some major players in the security automation market include Palo Alto Networks (US), Splunk (US), CyberArk (US), Check Point (Israel), CrowdStrike (US), Red Hat (US), Cisco (US), Carbon Black (US), Trellix (US), IBM (US), Secureworks (US), Tenable (US), Microsoft (US), Swimlane (US), Tufin (US), Sumo Logic (US), Google (US), LogRhythm (US), Exabeam (US), ManageEngine (India), Fortinet (US), Devo Technology (US), D3 Security (Canada), Logsign (Netherlands), Vulcan Cyber (Israel), Cyware (US), Cyberbit (US), SIRP (US), Tines (Ireland), Veriti (Israel), Vanta (US), Drata (US), Anvilogic (US), and Torq (US).

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