Security Service Edge Market Size, Latest Trend, Growth, Application & Forecast 2030

The SSE market is expected to reach USD 2.8 billion by 2028 from USD 0.8 billion in 2023, at a CAGR of 25.4 % during 2023–2028. The adoption of SSE has experienced a remarkable surge in recent years, driven by integration of a cloud access security broker (CASB) into an organization's security framework. This integration plays a pivotal role in addressing the challenges brought about by the widespread adoption of Software as a Service (SaaS) applications, often referred to as the "SaaS explosion." CASBs are purpose-built to provide organizations with the necessary tools to monitor, control, and secure data in the cloud. They offer visibility, data protection, and compliance enforcement for cloud-based applications, which is crucial in a landscape where data resides both on-premises and in the cloud.

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Security Service Edge Market Drivers:

• Rising need for unified network security architecture.
• Integration of a Cloud Access Security Broker (CASB).
• Zero Trust Access Driving Security Service Edge (SSE) Adoption.

Security Service Edge Market Restraints:

• Integration Complexity.
• Interoperability issues may arise during integration.

Security Service Edge Market Opportunities:

• Cost savings by combining multiple security and network access.
• By consolidating various security and networking tools into a single SSE platform.

Security Service Edge Market Challenges:

• Traffic Aggregation and User Experience.

By integrating CASBs with SSE or Secure Access Service Edge (SASE) solutions, organizations create a holistic security ecosystem. This comprehensive approach extends uniform security policies and controls across the entire network, encompassing remote work scenarios and cloud resources. CASBs excel in safeguarding data, offering features like data loss prevention (DLP), encryption, and threat detection. Moreover, they ensure compliance with industry regulations, enabling organizations to navigate complex data privacy and security requirements. CASBs also provide real-time visibility into cloud application usage, enabling proactive security measures based on user behavior and context. As the SaaS landscape continues to evolve, CASBs remain adaptable, accommodating new services and threats to maintain the security and compliance of organizations in the dynamic digital environment.

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The Cloud Access Security Broker (CASB) registers the second highest market size in the SSE market during the forecast period.

Cloud Access Security Brokers (CASBs) are vital security solutions that help organizations manage and safeguard their data as it traverses multiple SaaS applications and cloud environments, whether within their on-premises data centers or accessed by mobile workers. CASBs serve as intermediaries between an organization's security policies and the cloud resources, ensuring that authorized users can securely access and consume these resources while consistently enforcing security, governance, and compliance measures. There are two primary types of CASBs available: traditional CASBs and integrated CASBs.

The BFSI segment is projected to register highest CAGR during the forecast period.

The BFSI industry deals with sensitive financial data and customer information and demands rigorous security measures to safeguard against data breaches and cyber threats. In this context, financial institutions and insurance companies must implement robust SSE solutions encompassing secure access controls, encrypted communications, and continuous monitoring.

With the ever-increasing reliance on digital platforms for financial transactions and customer services, SSE ensures the protection of sensitive financial data and maintains compliance with stringent industry regulations. It enables secure online banking, safeguards against cyber threats such as fraud and data breaches and ensures the continuity of essential services. Moreover, SSE supports the secure remote access of financial professionals and the seamless integration of new fintech applications, bolstering the industry's agility and competitive edge. As cybersecurity remains a paramount concern in the BFSI sector, SSE provides a robust defense against evolving threats while facilitating the delivery of secure and efficient financial services to customers.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

APAC countries are highly concerned about the increase in security spending due to the ever-growing threat landscape. The region comprises emerging economies, such as China, Japan, and India. With effective government regulations and technological advancements, SSE is witnessing high growth opportunities in this region. The Asia Pacific SSE market is experiencing substantial growth, primarily driven by the increasing acceptance of remote work, cloud adoption, and the imperative for enhanced security in remote work environments. The COVID-19 pandemic, which necessitated rapid remote work adoption, prompted significant investments in security control systems to protect remote employees. While the pandemic played a pivotal role in driving the SSE market, a surge in highly sophisticated cyberattacks targeting critical infrastructure and government entities has further compelled organizations in the region to bolster their investments in SSE technologies.

Top Key Players:

The report profiles key players such as Netskope (US), ZScaler (US), Palo Alto Networks (US), Cisco (US), Broadcom (US), Forcepoint (US), Lookout (US), iBoss (US), Skyhigh Security (US), Cloudflare (US), Trend Micro (Japan), Akamai (US), Fortinet (US), Aruba Networks (US), Citrix (US), Cato Networks (Israel), Perimeter81 (Israel), Open Systems (Switzerland), Menlo Security (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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IDaaS Market Size 2023: Share, Trend, Global Industry Growth, Price, Future Analysis, Regional Outlook To 2028

IDaaS market size is projected to grow from USD 7.0 billion in 2023 to USD 21.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 25.0% during the forecast period. The rise in identity and authentication frauds and the adoption of advanced authentication techniques across verticals drive the growth of the IDaaS market. Moreover, ownership and privacy challenges may hinder market growth.

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Security Service Edge Market Drivers:

• Government initiatives and regulations to support digital identity transformation.
• Need for effective compliance management.
• Rise in identity and authentication threats.   

Security Service Edge Market Restraints:

• Reluctance of organizations in adopting cloud-based security.
• Lack of data security.

Security Service Edge Market Opportunities:

• Rising focus of organizations on enhancing user experience.
• Integration of AI, ML, and blockchain technologies to enhance digital identities.
• Adoption of advance authentication techniques across verticals.

Based on component, the single sign-on is expected to grow at a highest CAGR during the forecasted period.

Single Sign-on (SSO) is a form of authentication by which users can access multiple computer platforms or applications present on-premises of an organization or through the cloud by logging in only once. The process saves a lot of time for users by authenticating users for all the applications they have been entitled to. SSO enables them to focus on a required task without remembering multiple usernames and password combinations. ?    SSO lowers IT costs by saving time on password resets. When apps require a different username and password for every employee, there is a high chance that employees will forget passwords—which means help tickets for password reset pile up. Technologies like AI enable SSO systems to track user activity constantly during a session, guaranteeing that only authorized users can access secured resources.

By deployment type, private cloud segment is expected to grow at a highest CAGR during the forecast period.

Private cloud refers to computing wherein the computing resource is accessed by a single organization and restricted to external entities. Organizations that invest in their on-premises data centers can also use it as a private deployment type. Private Cloud enables a company to have better control over its data and reduce risks, such as data loss and issues related to regulatory compliance. The flexibility allows businesses to adapt identity management services to their unique workflows and compliance requirements, ensuring that the solution aligns precisely with their operational goals. Private cloud IDaaS solutions provide organizations with a greater degree of control and data sovereignty. It is particularly appealing to businesses operating in highly regulated industries or regions with strict data privacy requirements.

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By region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.

Asia Pacific region consists of some of the fastest growing economies like India and China. Asia Pacific has seen cutting-edge technology's advanced and rapid adoption as a profitable security product and service market. Even though the area implements the most recent security solutions, it is frequently the target of attacks. Developing countries such as India are moving towards the rapid digitalization of processes through different initiatives taken by governments to increase the use of mobile applications and web-based applications across sectors such as BFSI, retail, and IT. The growing digitization in the Asia Pacific is driving IDaaS demand.

Top Key Players:

Okta (US), Microsoft (US), Thales (France), Ping Identity (US), IBM (US), Atos (France), Oracle (US), Salesforce (US), Google (US), CyberArk (US), OpenText (Canada), SailPoint (US), VMware (US), HCL Tech (India),  Entrust (US), SecureAuth (US), Simeio (US), Ilantus Technology (India), LoginRadius (US), JumpCloud (US), IDNow (Germany), One Identity (US), 1Kosmos (US), Idenfy (Lithuania), ShareID (France) are the key players and other players in the IDaaS market.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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EDiscovery Market Size, Share | Forecast-2027

According to a research report eDiscovery Market by Component (Solutions and Services), Deployment Type (Cloud and On-premises), Organization Size, Vertical (BFSI, IT & Telecom, Government & Public Sector, and Legal) and Region - Global Forecast to 2027" published by MarketsandMarkets, The global eDiscovery market is projected to grow from USD 11.2 billion in 2022 to USD 17.1 billion by 2027, at a compound annual growth rate (CAGR) of 8.7% during the forecast period.

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Electronic discovery, also known as e-discovery, ediscovery, eDiscovery, or e-Discovery, is the process of identifying, collecting, and producing Electronically Stored Information (ESI); ESI includes documents, emails, databases, voicemail, presentations, audio and video files, web sites, and social media. According to Logikcull, “eDiscovery software allows legal professionals to process, review, tag, and produce electronic documents as part of a lawsuit or investigation. The right software can help attorneys discover valuable information regarding a matter while reducing costs, speeding up resolutions, and mitigating risks.” According to Exterro, “Electronic discovery (also known as e-discovery, e discovery, or eDiscovery) is a procedure by which parties involved in a legal case preserve, collect, review, and exchange information in electronic formats for the purpose of using it as evidence.”

The services segment is estimated to have the largest market size during the forecast period

Services for Electronic Discovery from preservation to production, it strive for efficiency and accuracy at every stage. Review of responsiveness traditional eDiscovery is prohibitively expensive and inefficient. Exorbitant increases in the organizational burden posed by eDiscovery have resulted from ballooning data volumes and infinite complexity. These services are designed to support organizations through both civil and legal proceedings. With eDiscovery, organizations cannot afford to tolerate unreliable networks and inflexible data systems. eDiscovery services ensure reliable access to millions of files is required 24×7, with a continuous focus on performance and uptime. The services segment has been further divided into training and consulting system integration and testing and support and maintenance services. These services play a vital role in the functioning of eDiscovery solutions, as well as ensure faster and smoother implementation that maximizes the value of the enterprise investments. With the increase in the use of eDiscovery solutions, the demand for services would also increase the requirement for integration services. Other services, such as training & consulting and support, are projected to gain traction with the growing demand for eDiscovery solutions.

The large enterprises segment is adopting eDiscovery market at a higher rate

Enterprises are witnessing high adoption of eDiscovery solutions. They are mostly publicly traded companies with more than 1000 employees. Large enterprises usually have a large infrastructure and complex network, which drives the demand for a centralized system to automate governance, risk, and compliance-related processes to enhance productivity while reducing the overall cost. For large organizations, it becomes complex to keep an eye on every regulation as per the industry and region, wherein eDiscovery solutions can help them easily tackle these challenges. Products in the overall eDiscovery category are similar in many ways and help businesses of all sizes solve business problems. However, enterprise business features, pricing, setup, and installation differ from those of smaller businesses, which is why companies match buyers with the best Enterprise Business eDiscovery for their needs. To find the right solutions in the Enterprise Business eDiscovery category, compare product ratings based on enterprise user reviews or contact one of G2s buying advisors.

The banking, financial services and insurance vertical is expected to hold a higher market share

Financial service organisations are among the most heavily regulated industries, and they are subject to a plethora of compliance and administrative proceedings on a regular basis. Prominent financial regulators such as the UK Serious Fraud Office and the US Securities and Exchange Commission have already adopted the best eDiscovery solutions on the market to supplement their own investigations.

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North America to dominate the eDiscovery market in 2022

With over 307 million internet users nationwide, the US ranks third. The US also has a huge IT industry. Many sectors are dependent on IT, which provides eDiscovery solutions for various purposes.

The rise in digitalization initiatives and cloud adoption are the key factors projected to contribute to the growth of the market in the region. The Federal Trade Commission is an important enforcement agency in the US (FTC). Its authority to regulate consumer protection stems from the Federal Trade Commission Act (FTC Act), which grants the FTC broad authority over commercial entities in order to prevent unfair or deceptive trade practices. The US is one of the most advanced regions in terms of infrastructure development, innovation and development, and R&D activities. It offers a wide range of opportunities for the deployment of eDiscovery solutions, as a majority of the industries are adopting eDiscovery solutions to gain visibility in the risk and compliance activities. In the US, the Gramm-Leach-Bliley Act (GLBA) governs personal information protection in the hands of banks, insurance companies, and other financial service providers.

Asia Pacific has the largest CAGR of eDiscovery market in the forecast period

Asia Pacific is the fastest-growing region for the adoption of eDiscovery solutions. Key factors such as internal and external regulations and a rise in focus of various industries to get a holistic view of risks are projected to contribute to the growth of the market.

Various developments are being witnessed in the Asia Pacific region due to technologies such as Business Intelligence (BI) tools, cloud, analytics, rapid infrastructure development, and an increase in the number of industries across end users. This would create the need to optimize and monitor the business processes to avoid policy and regulation breaches. Moreover, organizations are looking for an approach to help them identify the right eDiscovery technology and tools to support a framework. This framework would provide them with various benefits, such as improved business performance, process efficiency, and enhanced data management and reporting capabilities. Various industries across the Asia Pacific region focus on adopting eDiscovery solutions, with the BFSI industry leading the market. The report of the Joint Parliamentary Committee on the proposed data protection law has given the Data Protection Bill of 2021 a new tone and tenure. Individual’s consent, data breach notification, transparency (prior notice and privacy policy describing data processing practices), purpose-based processing, technical security, and the rights of individuals who part away with personal data such as name and email ID, or sensitive personal data such as a social security number, are among the main tenets of the bill. The amendments also established the Personal Information Protection Commission (PIPC), an independent body tasked with monitoring data security compliance.

The eDiscovery market is dominated by companies such as, are Microsoft (US), IBM (US), DISCO (US), KLDiscovery (US), Nuix (Australia), Relativity (US), Logikcull (US), ZyLAB (Netherlands), Deloitte (US), Casepoint (US), Exterro (US), Knovos (US), Nextpoint (US), OpenTex (Canada), Everlaw (US), Epiq (US), Consilio (US), IPRO (US), Servient (US), Zapproved (US),Reveal (US), CloudNine (US), Lighthouse (US), ONE Discovery (US), Onna, US), Texifter (US), and Evichat (Canada).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

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Student Information System Market Size 2023: Is Evolving Rapidly With Economic Growth, Demand, And Forthcoming Opportunities

The global Student Information System Market size is estimated to grow from USD 10.2 billion in 2022 to USD 20.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period, according to report published by MarketsandMarkets. 

The Student Information System Market is fuelled by the need to streamline administration processes. Moreover, the rising demand for tailored solutions play a key role in driving the growth of the student information system market.

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By Component, Solutions segment to hold the larger market size during the forecast period

The solutions segment is estimated to account for a higher market share in the Student Information System market. SIS solutions are further divided into enrollment, academics, financial aid, and billing. These solutions deliver a better student experience, reorganizes internal business processes, and create learning communities that make a difference in the education industry. SIS solution is gaining traction due to the increasing demand from educational institutions to automate critical student information to better help manage, store, and track the information.

By Deployment Mode, Cloud segment to grow at the higher CAGR during the forecast period

The cloud segment is expected to have the higher CAGR growth during the forecast period. The cloud-based SIS solutions are a cost-effective and efficient way of managing big data issues across institutions. The need for enhanced security, easy deployment, ease of maintenance, scalability, enhanced collaboration, and cost-effectiveness is expected to boost the adoption of cloud-based SIS solutions and services.

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By Region, North America to account for the largest market size during the forecast period

North America is expected to hold the largest share in the Student Information System market. North America is the most mature market in terms of SIS solution adoption due to various factors such as the penetration and adoption of innovative technologies, increased competitiveness, and the growing need to track student progress and offer enhanced services accordingly. The presence of most of the top market vendors such as Oracle, Workday, Ellucian, PowerSchool, Jenzabar, Skyward, and Illuminate Education also plays a vital role in the growth of the North American student information system market.

Market Players

Major vendors in the Student Information System Market include Oracle (US), Workday (US), Ellucian (US), PowerSchool (US), Jenzabar (US), Skyward (US), Tribal Group (UK), Illuminate Education (US), Arth Infosoft (India), and Focus School Software (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.

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Email: sales@marketsandmarkets.com

Data Integration Market Size, Emerging Trends, Application Scope, Status, Analysis And Forecast To 2030

The global Data Integration Market size to grow from USD 11.6 billion in 2021 to USD 19.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 11.0% during the forecast period according to report published by MarketsandMarkets. 

Various factors such as rise in big data technologies and cloud computing technologies, increasing amount of on-cloud data and incapability of traditional data management tools are expected to drive the adoption of data integration solutions and services.

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The services segment to hold higher CAGR during the forecast period

Based on components, the data integration market is segmented into software and services. The services segment has been further divided into professional and managed services. These services play a vital role in the functioning of data integration, as well as ensure faster and smoother implementation that maximizes the value of the enterprise investments. The growing adoption of data integration is expected to boost the adoption of professional and managed services. Professional service providers have deep knowledge related to the products and enable customers to focus on the core business, while MSPs help customers improve business operations and cut expenses.

The marketing business application to hold the largest market size during the forecast period

With the advent of IoT and mobile technologies, the massive amount of data (big data in most cases) has compelled marketers to deploy tools and practices that can help them make sense of this data. Data integration supports this requirement by providing marketers a platform to consolidate the data captured from various sources into a useful format ready for analysis. Data integration enables marketers to integrate all their data collected from different marketing channels and feed it into an analysis tool that can analyze and extract relevant information for them. By using data integration tools, marketers can develop a customer-centric view and target their marketing efforts more precisely instead of dealing with different marketing channels against channel-specific metrics.

Healthcare and life sciences segment to have the largest market size during the forecast period

The data integration market by vertical has been categorized into banking, financial services, and insurance, retail and consumer goods, media and entertainment, IT and telecom, healthcare and life sciences, Government and defense, energy and utilities, and manufacturing. The healthcare and life sciences vertical is expected to have the largest market size during the forecast period.

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APAC to hold higher CAGR during the forecast period

The data integration market has been segmented into five major regions: North America, Europe, APAC, Latin America, and MEA. APAC is expected to grow at a good pace during the forecast period. The region will be booming, as it is experiencing a lot of new entrepreneur setups, which would be looking forward to acquiring new customers and gaining customer trust by involving new paradigms of advanced analytics to have a competitive advantage over the established players. China, India, and Japan have displayed ample growth opportunities in the data integration market.

Top Key Players:

The major vendors in the global data integration market include IBM(US), Microsoft(US), SAP(Germany), Oracle(US), SAS Institute(US), Talend(US), Informatica(US), Precisely(US), Software AG(Germany), Salesforce(US), Qlik(US), and Tibco(US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Big Data Security Market Size 2023: - Business Share, Opportunities, Future Trends, Top Key Players And Global Analysis By Forecast To 2026

The global Big Data Security Market size is projected to grow from USD 17.5 billion in 2020 to USD 35.3 billion by 2026, recording a Compound Annual Growth Rate (CAGR) of 12.4% from 2020 to 2026, according to report published by MarketsandMarkets. The market’s growth can be attributed to the increasing awareness and rising investments in big data security solutions across global organizations operating across verticals.

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Leading Companies in Big Data Security Market:

• IBM (US)
• Oracle (US)
• Microsoft (US)
• Google (US)
• Amazon Web Services (US)
• Hewlett Packard Enterprise (US)
• Talend (US)
• Micro Focus (UK)
• Check Point (Israel)
• FireEye (US)
• Rapid7 (US)

Based on software, the data encryption, tokenization, and masking segment are estimated to lead the market in 2020.

Data encryption is a security method where information is encoded and can only be accessed or decrypted by users with the correct encryption key. Encrypted data, also known as ciphertext, appears scrambled or unreadable to persons or entities accessing without permission. Tokenization is the process of turning sensitive data into non-sensitive data called ‘tokens’ that can be used in a database or internal system without bringing it into scope. Data masking is a data security technique where a dataset is copied, but sensitive data is obfuscated. This copy is then used instead of the authentic data for testing or training purposes. By masking data, organizations can expose the data needed to test teams or database administrators without compromising it or getting out of compliance. The primary benefit is reduced security risks.

Based on Vertical, IT & ITES is estimated to lead the market in 2020.

The IT and ITES vertical is growing at an unprecedented rate in North America, Europe, and APAC. However, it is one of the major targets for cyberattacks as IT and ITES companies are dealing with storage and transfer of large volumes of critical business data and the employee data, such as names, addresses, and financial transactions. The rise in penetration of cloud computing, IoT devices, BYOD, and mobile and web applications has widened the surface of cyberattacks in the IT and ITES vertical.

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North America is expected to hold the largest market share during the forecast period.

Most of the security vendors are based in North America, which makes the region to be among the early adopter of new and advanced security technologies. As a result, North America is expected to dominate the big data security market during the forecast period. Moreover, increase in the sophisticated cyber-attacks is anticipated to drive the implementation of big data security in several verticals such as banking, finance, government, and healthcare sectors. With the widespread use of digital payments, cloud based applications, IoT, security ecosystem has become more complex. Besides, various SMBs are welcoming disruptive work culture through services such as BYOD and work-from-home, exposing the enterprise data prone to number of cyber-attacks.

Market Players

Major vendors, namely, include IBM (US), Oracle (US), Microsoft (US), Google (US), Amazon Web Services (US), Hewlett Packard Enterprise (US), Talend (US), Micro Focus (UK), Check Point (Israel), FireEye  (US), Rapid7  (US), Thales  (France), and  Informatica  (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Telecom API Market Size, | Industry Growth, Upcoming Trends And Forecast Upto 2028

The global Telecom API Market size is projected to grow from USD 320.9 billion in 2023 to USD 664.9 billion by 2028, at a CAGR of 15.7% during the forecast period, according to a new report by MarketsandMarkets™. Telecom operators are increasingly focusing on providing value-added services to their customers. Telecom APIs play a crucial role in enabling the development and integration of these services, such as mobile payments, messaging services, and location-based services and has led to significant market growth.

Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=257220042  

Telecom API Market Dynamics:

Drivers:

1. Increasing demand for mobile data and the rise of digital communication.
2. Proliferation of digital communication channels

Restraints:

1. Compatibility issues with existing legacy systems are obstructing the seamless integration of APIs.
2. Legacy systems lack the flexibility, standards compliance

Opportunities:

1. Development of marketplaces for buying and selling APIs is fostering innovation.
2. The concept enables a more collaborative and open environment.

List of Key Players in Telecom API Market:

• Twilio (US)
• AT&T (US)
• Vodafone Group (UK)
• Google (US)
• Telefonica (Spain)
• Verizon (US)
• Ericsson (Sweden)
• Deutsche Telekom (Germany)
• Orange SA (France)
• Cisco (US)
• Nokia (Finland)

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Based on user, the  enterprise developer segment holds the largest market size during the forecast period

In the dynamic landscape of the telecom API market, enterprise developers emerge as integral architects of innovation and efficiency. Tasked with designing, constructing, and maintaining software applications within the organizational realm, these professionals wield the power of telecom APIs to seamlessly integrate telecommunication services into their creations. Through their adept application development skills, enterprise developers craft solutions that harness the capabilities of telecom APIs, whether it be for unified communications, mobile applications, or IoT platforms.

Based on user, the partner developer segment is expected to grow with the highest CAGR during the forecast period

Partner developers have emerged as pivotal collaborators for telecom service providers in the telecom API market. These external entities or individuals actively engage in leveraging the provider's APIs to integrate, innovate, and enhance the functionalities of applications and services. Through strategic partnerships, developers seamlessly integrate telecom APIs into their applications, spanning services such as SMS, voice calling, and location-based features.

Asia Pacific is expected to expected to grow with the highest CAGR during the forecast period

The telecom API market in Asia Pacific is highly competitive, as China, India and Japan have a strong focus on Research and Development (R&D) and innovation. The Asia Pacific digital economy is expanding and experiencing growing regional demand. The telecom API market in the Asia Pacific region is dynamically influenced by several key factors. With a high penetration of mobile devices and smartphones, the demand for telecom APIs has surged, enabling mobile network operators to enhance service functionality and user experiences. The ongoing digital transformation initiatives across countries in the region further contribute to the adoption of cloud services, IoT, and other technologies reliant on telecom APIs. The growth of e-commerce and FinTech sectors has driven the need for secure communication channels, spurring the use of APIs for authentication, messaging, and payment processing. Government-backed initiatives promoting digital transformation, smart cities, and eGovernance are also leveraging telecom APIs for connectivity and data exchange. Overall, the Asia Pacific telecom API market is expected to continue to grow rapidly in the coming years, as organizations in the region increasingly realize the benefits of these technologies.

Market Players

The telecom API market comprises major providers, such as Twilio (US), AT&T (US), Vodafone Group (UK), Google (US), Telefonica (Spain), Verizon (US), Ericsson (Sweden), Deutsche Telekom (Germany), Orange SA (France), Cisco (US), Nokia (Finland), Huawei (China), Bharti Airtel (India), Mavenir (US), Boku (US), RapidAPI (US), LocationSmart (US), SMSLOTS (Turkey), Xeebi (US), Plivo (US), Tenios (Germany), EnableX (Singapore), MessageBird (Netherlands), Telnyx (US). To increase their market share in the telecom API industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

Security Service Edge Market Size 2023: Current Growth Rate, Future Outlook And Forecast To 2028

 aThe global Security Service Edge Market size is projected to grow from USD 0.8 billion in 2023 to USD 2.8 billion by 2028 at a CAGR of 25.4% during the forecast period, according to a new report by MarketsandMarkets™. The adoption of SSE has experienced a remarkable surge in recent years, driven by integration of a cloud access security broker (CASB) into an organization's security framework.

Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=186280780  

Security Service Edge Market Dynamics:

Drivers:

1. Increasing adoption of remote work.
2. Rising need for unified network security architecture.
3. Integration of Cloud Access Security Broker into organization & security framework.
4. Zero trust access driving security service edge adoption

Restraints:

1. Integration complexity.
2. Achieving and sustaining compliance with stringent security standards.

Opportunities:

1. Cloud-native advancements.
2. Cost savings by combining multiple security and network access.

List of Key Players in Security Service Edge Market:

• Netskope (US)
• ZScaler (US)
• Palo Alto Networks (US)
• Cisco (US)
• Broadcom (US)
• Forcepoint (US)
• Lookout (US)
• iBoss (US)
• Skyhigh Security (US)
• Cloudflare (US)

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This integration plays a pivotal role in addressing the challenges brought about by the widespread adoption of Software as a Service (SaaS) applications, often referred to as the "SaaS explosion." CASBs are purpose-built to provide organizations with the necessary tools to monitor, control, and secure data in the cloud. They offer visibility, data protection, and compliance enforcement for cloud-based applications, which is crucial in a landscape where data resides both on-premises and in the cloud.

By integrating CASBs with SSE or Secure Access Service Edge (SASE) solutions, organizations create a holistic security ecosystem. This comprehensive approach extends uniform security policies and controls across the entire network, encompassing remote work scenarios and cloud resources. CASBs excel in safeguarding data, offering features like data loss prevention (DLP), encryption, and threat detection. Moreover, they ensure compliance with industry regulations, enabling organizations to navigate complex data privacy and security requirements. CASBs also provide real-time visibility into cloud application usage, enabling proactive security measures based on user behavior and context. As the SaaS landscape continues to evolve, CASBs remain adaptable, accommodating new services and threats to maintain the security and compliance of organizations in the dynamic digital environment.

The Cloud Access Security Broker (CASB) registers the second highest market size in the SSE market during the forecast period.

Cloud Access Security Brokers (CASBs) are vital security solutions that help organizations manage and safeguard their data as it traverses multiple SaaS applications and cloud environments, whether within their on-premises data centers or accessed by mobile workers. CASBs serve as intermediaries between an organization's security policies and the cloud resources, ensuring that authorized users can securely access and consume these resources while consistently enforcing security, governance, and compliance measures. There are two primary types of CASBs available: traditional CASBs and integrated CASBs.

The BFSI segment is projected to register highest CAGR during the forecast period.

The BFSI industry deals with sensitive financial data and customer information and demands rigorous security measures to safeguard against data breaches and cyber threats. In this context, financial institutions and insurance companies must implement robust SSE solutions encompassing secure access controls, encrypted communications, and continuous monitoring.

With the ever-increasing reliance on digital platforms for financial transactions and customer services, SSE ensures the protection of sensitive financial data and maintains compliance with stringent industry regulations. It enables secure online banking, safeguards against cyber threats such as fraud and data breaches and ensures the continuity of essential services. Moreover, SSE supports the secure remote access of financial professionals and the seamless integration of new fintech applications, bolstering the industry's agility and competitive edge. As cybersecurity remains a paramount concern in the BFSI sector, SSE provides a robust defense against evolving threats while facilitating the delivery of secure and efficient financial services to customers.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

APAC countries are highly concerned about the increase in security spending due to the ever-growing threat landscape. The region comprises emerging economies, such as China, Japan, and India. With effective government regulations and technological advancements, SSE is witnessing high growth opportunities in this region. The Asia Pacific SSE market is experiencing substantial growth, primarily driven by the increasing acceptance of remote work, cloud adoption, and the imperative for enhanced security in remote work environments. The COVID-19 pandemic, which necessitated rapid remote work adoption, prompted significant investments in security control systems to protect remote employees. While the pandemic played a pivotal role in driving the SSE market, a surge in highly sophisticated cyberattacks targeting critical infrastructure and government entities has further compelled organizations in the region to bolster their investments in SSE technologies.

The report profiles key players such as Netskope (US), ZScaler (US), Palo Alto Networks (US), Cisco (US), Broadcom (US), Forcepoint (US), Lookout (US), iBoss (US), Skyhigh Security (US), Cloudflare (US), Trend Micro (Japan), Akamai (US), Fortinet (US), Aruba Networks (US), Citrix (US), Cato Networks (Israel), Perimeter81 (Israel), Open Systems (Switzerland), Menlo Security (US).

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: sales@marketsandmarkets.com

 

Smart City Platforms Market Size, Outlook, Recent Trends And Growth Forecast 2023-2030

The global Smart City Platforms Market size is estimated at USD 191.6 billion in 2023  and is projected to reach USD 292.1 billion by 2028, at a CAGR of 8.8% from 2023 to 2028, according to report published by MarketsandMarkets. The growing mobile subscriber base, broadband penetration, and the adoption of advanced technologies across businesses drive the smart city platforms market.

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Leading Companies in Smart City Platforms Market:

• Alibaba Group Holding Limited (China)
• Amazon Web Services
• (US)
• IO GmbH (Germany)
• Quantela
• (US)
• Cisco Systems
• (US)
• Ericsson (Sweden)
• Fujitsu Limited (Japan)
• Fybr (US)

By offering, platforms are estimated to account for the largest market share in 2023.

Smart city platforms enable the integration of various software, devices, sensors, machines, routers, controllers, gateways, and edge-computing systems to streamline business processes and increase operational efficiency. Smart city platforms enable connectivity between objects or platforms and consist of a variety of important building blocks, such as connectivity and normalization, device management, database, processing and action management, analytics, visualization, and external interfaces. Rising urbanization resulting in increasing demand for space optimization and asset management is encouraging vendors to enhance the capabilities of their platforms.

Managed services are expected to register the fastest growth rate during the forecast period.

Managed service providers (MSPs) assist clients in efficiently managing key operations of smart city infrastructure. MSPs handle end-to-end deployment and after-sales services for the deployed smart city platforms. Smart city platforms and systems need to be upgraded regularly to detect physical attacks on smart city infrastructure and counter newly introduced cyber threats, attacks, ransomware, and sophisticated cybercriminals. As a result, companies are rapidly handing over their smart city infrastructure and asset security to specialized service providers, such as Managed Security Service Providers (MSSPs), who help secure data generated from the infrastructure and ensure data confidentiality, integrity, and availability.

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Asia Pacific is likely to emerge as the fastest-growing market during the forecast period

Asia Pacific is anticipated to have highest CAGR for the forecasted period. Asia Pacific is an emerging smart city platforms market. China, Japan, and Australia are the major countries contributing to the growth of the market in the region. Asia Pacific also houses other major economies, such as Singapore, South Korea, and India. Japan has already declared completion of most of its smart city projects, while the other countries in the region are still in the initial development phase. China is the biggest marketplace in the Asia Pacific region in terms of developing IoT technology for smart cities. In Asia Pacific, around 311 cities were selected for transformation into smart cities in 2013; significant progress has been observed in nearly 80 cities.

Top Key Companies:

The major vendors covered in the smart city platforms market include Alibaba Group Holding Limited (China), Amazon Web Services, Inc. (US), Bosch.IO GmbH (Germany), Quantela, Inc. (US), Cisco Systems, Inc. (US), Ericsson (Sweden), Fujitsu Limited (Japan), Fybr (US), Google LLC (US), Hitachi, Ltd. (Japan), Huawei Technologies Co., Ltd. (China), IBM (US), Intel Corporation (US), KaaIoT Technologies (US), Microsoft (US), NEC Corporation (Japan), Oracle Corporation (US), SAP SE (Germany), Schneider Electric (France), SICE (Spain), Siemens AG (Germany), Sierra Wireless Inc. (Canada), SIRADEL SAS (France), Smarter City Solutions (Australia), Thethings.Io (Spain), Ubicquia, Inc (US), Verdigris Technologies, Inc (US), Softdel (US), Igor, Inc (US), Telensa Inc (UK), Enevo Inc. (US), Confidex Ltd (Finland), 75F (US), Ketos (US), and Cleverciti Systems GmbH (Germany).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com 

Retail Cloud Market Size, Emerging Trends, Application Scope, Status, Analysis And Forecast To 2028

Retail Cloud Market refer to the services that cloud infrastructure providers offer to retailers to help them manage their cloud-based solutions. The growing need for enhancing online shopping experience, increase in adoption of SaaS solutions, and surge in demand for hybrid cloud solutions with the adoption of remote working has driven the market growth.

The global Retail Cloud Market size is expected to grow from USD 47.0 billion in 2023 to USD 114.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, according to report published by MarketsandMarkets.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=27978752

Leading Companies in Retail Cloud Market:

• AWS (US)
• Microsoft (US)
• Google (US)
• Oracle (US)
• Salesforce (US)
• SAP (Germany)
• Accenture (Ireland)
• Alibaba Cloud (China)
• IBM (US)
• and Cisco (US)

By Component, the services segment is expected to grow at a higher CAGR during the forecast period.

The retail cloud service segment is further segmented into professional services and managed services. Retail cloud services refer to the services that cloud infrastructure providers offer to retailers to help them manage their cloud-based solutions. These services may include cloud storage, database management, application hosting, security services, and more. Retailers can use these services to ensure that their cloud-based solutions are secure, scalable, and always available to their customers. Retail cloud services typically include a range of offerings, such as software-as-a-service (SaaS), platform-as-a-service (PaaS), infrastructure-as-a-service (IaaS), and other cloud-based services that are specifically tailored to meet the needs of the retail industry.

By Organization Size, large enterprises hold the largest market size during the forecast period.

Enterprises with more than 1,000 employees are considered large enterprises. The retail industry is highly competitive, and large enterprises need to stay ahead of the curve to survive. The adoption of retail cloud solutions allows large enterprises to streamline their operations, reduce costs, and enhance customer experience. Large enterprises have the resources and infrastructure to implement and manage retail cloud solutions, making it easier for them to leverage the benefits of the technology. They have a large customer base and a vast amount of data that needs to be managed efficiently, which can be achieved through retail cloud solutions.

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By Region, Asia Pacific is expected to grow at a higher CAGR during the forecast period.

The Asia Pacific region is the fastest growing region in the global retail cloud market. The growth is mainly driven by the utilization of public cloud services. Public cloud services are widely used by retailers in the Asia Pacific region to enhance their operations, improve customer experiences, and drive innovation. Cloud-based marketing solutions are becoming popular among retailers in the Asia Pacific region who want to personalize their marketing efforts and reach customers across multiple channels. Cloud-based marketing providers such as Adobe and Hubspot offer tools for email marketing, social media marketing, and customer segmentation. In addition, many cloud service providers are expanding their reach by launching new data centers in the region. For instance, In 2022, Alibaba Cloud opened its data centers in Thailand, South Korea and Japan.

Market Players

Some of the key players operating in the retail cloud market are  AWS (US), Microsoft (US), Google (US), Oracle (US), Salesforce (US), SAP (Germany), Accenture (Ireland), Alibaba Cloud (China), IBM (US), and Cisco (US).

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are moulded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit MarketsandMarkets™  or follow us on Twitter, LinkedIn and Facebook.

Contact: 
Mr. Aashish Mehra 
MarketsandMarkets™ INC 
630 Dundee Road
Suite 430 
Northbrook, IL 60062 
USA: +1-888-600-6441 
Email: sales@marketsandmarkets.com